The Power of Storytelling | Lisa Horvat, Strategic Storytellers Inc.
by CanadaHelps / MyCharityConnects on Jun 20, 2012
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Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling ...
Since the dawn of time, humans have been using stories to connect. Storytelling is what binds us together as a species; it is what links us in our communities. Today, we unwittingly use storytelling every day in our social interactions. But, we often leave this powerful tool at the door when we enter our professional environments or when we do use stories we often don’t maximize their potential.
As non-profits, we frequently fall back on facts and figures, hoping that they will tell our story. And they do tell part of the story but they usually don’t strike the emotional chord that a simple story can. It is the emotive power of storytelling that we want to harness. We want to use story to allow our supporters to see themselves in our story and to allow them to join in a shared story. No matter what we do for a living, we all want to accomplish something bigger than ourselves, to leave our mark. Use storytelling to open the door for your prospects to do just that. In this presentation we’ll talk about the power of storytelling, how we can find our stories and express them through video, visuals, data and our writing so we can effectively use story in all our online communication channels.
• Why storytelling is so powerful
• How to use video to tell your non-profit story
• How to use social media to keep your story alive