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The Networked NonProfit - Using Social Media to Accomplish More With Less

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Recording: http://www.youtube.com/watch?v=JYrT73TamGc …

Recording: http://www.youtube.com/watch?v=JYrT73TamGc

A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.

In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-author Beth Kanter shows how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.

What you'll learn:
- How to understand social networks through social network analysis
- How to do more with less by leveraging your network
- How to create a social culture at your nonprofit
- How and why you must value relationships as well as transaction

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Transcript

  • 1. The Networked Nonprofit Using Social Media To Do More With Less October 13, 2010 For audio, turn on your speakers, or Call 1-416-900-1162; Code 446-698-044
  • 2. Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 1-416-900-1162; Code 446-698-044
  • 3. CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 1-416-900-1162; Code 446-698-044
  • 4. Beth Kanter http://www.bethkanter.org
  • 5. Topics Networked Nonprofit: Definition Simplicity: Do more with less Understand networks through social network analysis How to create a social culture How and why you must value relationships as well as transactions #NETNON
  • 6. @kanter @afine http://bit.ly/networkednp Why a book?
  • 7. What is a Networked Nonprofit?
  • 8. Why become a Networked Nonprofit?
  • 9. Complex social problems that outpace the capacity of any single nonprofit organization Photo by uncultured
  • 10. In a networked world, nonprofits need to work less like this Source: David Armano The Micro-Sociology of Networks
  • 11. And more like this …. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks
  • 12. Some nonprofits are born networked nonprofits, it is in their DNA ….
  • 13. Social Culture: Not Afraid of Letting Go Control
  • 14. Simplicity: Focus on what they do best, network the rest
  • 15. Other nonprofits make that transition more slowly
  • 16. The Networked Nonprofit BE DO Understand Networks Work with Free Agents Create Social Culture Work with Crowds Listen, Engage, and Build Learning Loops Relationships Trust Through Transparency Friending or Funding Simplicity Govern through Networks
  • 17. Type into the chat: What resonated? What have you thought about before?
  • 18. THemes How to create a social culture Simplicity: Do more with less Understand networks through social network analysis How and why you must value relationships as well as transactions
  • 19. Theme: Social Culture Uses social media to engage people inside and outside the organization to improve programs, services, or reach communications goals.
  • 20. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
  • 21. The Black Smoke Monster on LOST
  • 22. Leaders Experience Personal Use
  • 23. Describe results versus tools
  • 24. Making Social A Cultural Norm ….
  • 25. Joyful funerals
  • 26. Closed Work Style
  • 27. More Open Work Style Sponges
  • 28. Do we have to share everything? Flickr by uncorneredmarket
  • 29. Codifying A Social Culture: Policy • Encouragement and support • Best practices • Tone • Why policy is needed • Expertise • Cases when it will be used, • Respect distributed • Quality • Oversight, notifications, and legal implications • Additional resources • Training • Guidelines • Operational Guidelines • Identity and transparency • Escalation • Responsibility • Confidentiality • Policy examples available at • Judgment and common wiki.altimetergroup.com sense Source: Charlene Li, Altimeter Group
  • 30. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”
  • 31. Testing the policies: Refining, Educating
  • 32. Operational guidelines need to be specific and include examples
  • 33. Social Culture Treats skepticism as a conversation starter, not stopper Leaders understand the power behind the tools Leaders are open to reverse mentoring if needed Describe results Social is the cultural norm Try it and fix it approach Values learning Transparency is not viewed as black and white Social media policy is not just a piece of paper
  • 34. How social is your organization’s culture?
  • 35. You want me to start Tweeting too? From scarcity to abundance …
  • 36. You have too much to do because you do too much
  • 37. Simplify: Leverage your networks ..
  • 38. A quick scan of your social media ant trails …
  • 39. What could your organization do less of?
  • 40. How and why you must value relationships as well as transactions
  • 41. Are your tweets about your organization or asking for something? Do you just stream your web site content on Facebook?
  • 42. Build Your Network Before You Need It
  • 43. Exploring the Relationship Are you even listening to me? How well do I really know you? Do we have anything in common? Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
  • 44. Who is going to do the work? Free Integrated Staff • Intern • Tasks in • Full-Time • Volunteer Job • Part-Time • Fans
  • 45. Don’t do this to your intern ….
  • 46. The perfect intern might be already be in your network
  • 47. How many are hands-on with social media? How many think it is a time suck? ADOLAS
  • 48. Oh Look, A Squirrel!
  • 49. 9:00 • Monitor RSS 9:30 • Twitter 10:00 • Content Creation 11:00 • Social Networking
  • 50. Photo by Craig Newmark
  • 51. Thank you! http://www.bethkanter.org Where to buy the book http://bit.ly/networkednp
  • 52. ABOUT MYCHARITYCONNECTS
  • 53. www.mycharityconnects.org Free online resources Next Webinar • Information about technology • Video demonstrations “How Tweet It Is” • More webinars OCTOBER 27 • Past webinar recordings 2PM – 3PM (Eastern Time) • Learning opportunities • Events
  • 54. Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away! For audio, turn on your speakers, or Call 1-416-900-1162; Code 446-698-044
  • 55. Thank you for attending! Webinar slides and recording will be up on: www.mycharityconnects.org/pastwebinars Check out www.mycharityconnects.org for resources! Questions, feedback, comments? Email us at: info@canadahelps.org