The Art of Content / Mark Farmer, webness

1,114 views
1,077 views

Published on

In the online world, content is your best form of promotion; online, you are what you produce. Traditional marketing and communications don't work on this medium, while great content and great community do. So how do you produce content that gets noticed? How do you organize it? What kind of content gets noticed? And, most importantly, how does all this stuff help you get your message out and deliver results? Mark Farmer will lead you through the ins and out of content management and production, and show how your organization - whatever your size and capacity may be - can start using content do deliver ROI and results.

Takeaways

Understand how to shift your online marketing communications from traditional messages to content and conversational marketing
Understand how you can re-purpose content in a variety of ways for a variety of markets and tastes
Understand the principles of content management
Gain a basic familiarity with the variety of CMS platforms available
Understand the role content management and content production play in organization-wide strategic communications

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,114
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Art of Content / Mark Farmer, webness

  1. 1. Mark Farmer
  2. 2. Marketing is dead. Long live marketing.
  3. 3. Help
  4. 4. Somehow a connection is made
  5. 5. Content
  6. 6. The ROM flickr.com/photos/905bosun/4081842460
  7. 7. Blogging
  8. 8. A bullet with butterfly wings
  9. 9. Great success
  10. 10. A vile, disgusting success story
  11. 11. The reign in Spain
  12. 12. What does Mitch say?http://www.twistimage.com/blog/archives/this-blog-sucks-and-youre-probably-not-reading-this/
  13. 13. Be like the Donald• Unique• Rich• Engaging• Controversial• Fresh
  14. 14. My humiliation at the hands of socksMe: about 500 followersSockington: about 1,430,500 followersTypical Mark Farmer tweet: “"founders influence on company culture is enormous. Yang & Filo cared about business, not products / innovation" ”Typical Sockington tweet: “ATTENTION ALL TWITTER FOLLOWERS STOP EVERYTHING FOR THIS IMPORTANT MESSAGE pet me WHEW EMERGENCY OVER itchy ear vanquished”
  15. 15. Tonnes of Twitter  ‘Official’ accounts  Unofficial / personal ○ ROMToronto ○ wrdodger ○ ROMKids ○ nomantoronto ○ ROMPalaeo ○ ogradyelizabeth ○ ICCattheROM  TBD ○ ROMWalks ○ ROMVisitors ○ ROMSouthAsia ○ GreenROM ○ ROMGovernors  Other ○ YPCROM ○ ROMSandbox  Individual accounts ○ ROMSingles ○ janetcarding ○ davide_ROM ○ marksROM ○ museumgirlROM ○ KimTTait ○ davehireland
  16. 16. Podcasts
  17. 17. Video
  18. 18. Real learnings
  19. 19. Content Management Sytems
  20. 20. The scan, man • Adobe • Ontario Science Centre • AGO • Oracle • Australian Museum • Percussion Software • Balboa Park Online Collective • Playground Digital • British Museum • San Francisco MOMA • Canadian Museum of Civilization • Smithsonian • Civic Actions • Smithsonian NMNH • EpiServer • Squiz Software • Indianapolis Museum of Art • The Working Group • Imperial War Museum • V&A • MOMA • V51 Consulting • Museum Victoria • Whitney Museum • National Gallery, Washington
  21. 21. Seriously big project
  22. 22. Shiny….
  23. 23. Content Management
  24. 24. Current users
  25. 25. If you remember nothing else…
  26. 26. Thank you E-mail: markfarmer@webness.biz Website: webness.biz Blog: webheresies.com Twitter: markus64 Facebook: markus64

×