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In the online world, content is your best form of promotion; online, you are what you produce. Traditional marketing and communications don't work on this medium, while great content and great community do. So how do you produce content that gets noticed? How do you organize it? What kind of content gets noticed? And, most importantly, how does all this stuff help you get your message out and deliver results? Mark Farmer will lead you through the ins and out of content management and production, and show how your organization - whatever your size and capacity may be - can start using content do deliver ROI and results.
Understand how to shift your online marketing communications from traditional messages to content and conversational marketing
Understand how you can re-purpose content in a variety of ways for a variety of markets and tastes
Understand the principles of content management
Gain a basic familiarity with the variety of CMS platforms available
Understand the role content management and content production play in organization-wide strategic communications