The 10 Things You Must Do Online
And The 10 Things You Can Do For
Free
Presented by
Jane Zhang, TechSoup Canada
About TechSoup Canada

    •   TechSoup Canada is a collaborative effort by:
         –   TechSoup Global,
         –   th...
Upcoming Events

    •   Microsoft NGO Connection Days (June 10th, 17, 22nd, 2010)
    •   Toronto Net Tuesdays (June 8th,...
10 things you should be doing online




                                                                                 ...
Active Listening




                       Flickr:
                       Ky Olsen


5
How to listen

    •   Benefit:
        – Find out what people are saying about you
        – Alignment of external/organi...
Tools for Listening

    •   Google Alerts
    •   igoogle
    •   RSS
    •   Netvibes
    •   Analytics
    •   Google b...
10 things you should be doing online




                                                                                 ...
Why?




9
Setting a goal




10
11
12
13
14
Goal Setting Resources

 •   Integrated Content Strategy
     – http://spreadsheets.google.com/pub?key=0AtsV5h84LWk0dDBaRW...
10 things you should be doing online




     Listen                                                                      ...
Share Your Story




17
Tools for Sharing Your Story

 •   Facebook Fan page
 •   Twitter
 •   YouTube
 •   Vimeo
 •   Wordpress
 •   Blogger
 •  ...
10 things you should be doing online




                                                                                 ...
Experiment



                               Blogs
               Facebook




                          Twitter




     ...
Best Practices for Experimentation

 •   Let go of control
 •   Be consistent about your goal, innovative with your tactic...
10 things you should be doing online




                                                                                 ...
Risk Management

 •   The cost of Free
     – The story of Ning
 •   Privacy
     – Facebook Privacy Issues
 •   Data Port...
10 things you should be doing online




                                                                                 ...
Engaging with Your community

 •   Relationship Development (Social CRM)
 •   Be part of the conversation, let go of contr...
10 things you should be doing online




                                                                                 ...
collaborate

 •   Crowd source content (did we mention let go of Control?)
 •   Develop relationship with bloggers
 •   Be...
Tools for collaboration

 •   Wikis/Google Sites
 •   Google Wave
 •   DimDim
 •   Skype
 •   dropbox




28
10 things you should be doing online




                                                                                 ...
Measuring your success

 •   2010 Nonprofit Social Network Benchmark Report
     – http://www.nten.org/blog/2010/04/20/201...
Tools to help your measure your success

 •   Microsoft Excel /google spreadsheet
     – Beth Kanter’s Actionable measurem...
10 things you should be doing online




                                                                                 ...
Re-evaluate your strategy & tactics


                                      What would you define
                        ...
10 things you should be doing online




                                                                                 ...
Connecting everything together

 •   Integrate your strategy and tactics into your daily operations
 •   Prevent informati...
Tech @ TechSoup Canada

      External               Internal                Collaboration



     Facebook               ...
Contact Us:

 •   Handout for this session:
 •   http://dl.dropbox.com/u/1976852/mcc_handout.doc
 •   Website:
     – http...
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Jane Zhang - The 10 Things You Must Do Online And The 10 Things You Can Do For Free

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An organization’s presence online is more than just having a website or a Facebook page. This session will cover some best practices on how organizations can use the web for effective communication and community engagement. In addition, Techsoup Canada will provide some useful free tools to help you get on your way.

Attendees Will Walk Away With:
• List of useful tools for establishing an online presence
• Best practices on effective online communication
• How to web-think

Jane Zhang
Jane has extensive experience the IT field as well as in the non-profit sector. In her current role at TechSoup Canada, Jane is helping to build relationships between the voluntary, public, and private sectors to make technology more accessible for charity and nonprofits. Jane is also the Director of CSR at the ITAC, where she is working to promote the integration of Corporate Social Responsibility into core business practices for the ICT sector in Canada.

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Jane Zhang - The 10 Things You Must Do Online And The 10 Things You Can Do For Free

  1. 1. The 10 Things You Must Do Online And The 10 Things You Can Do For Free Presented by Jane Zhang, TechSoup Canada
  2. 2. About TechSoup Canada • TechSoup Canada is a collaborative effort by: – TechSoup Global, – the Centre for Social Innovation, – the Information Technology Association of Canada, – made possible by a grant from the Ontario Trillium Foundation. • 25 donor partners, over 300 donated technology products • Admin fees displayed in Canadian dollars (pay in Canadian) • Canadian learning content and regional tech events 2
  3. 3. Upcoming Events • Microsoft NGO Connection Days (June 10th, 17, 22nd, 2010) • Toronto Net Tuesdays (June 8th, 2010) • New product launches: – Microsoft Office 2010 – Adobe CS 5.0 – Sage Simply Accounting • End of Fiscal Year Promotion 3
  4. 4. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 4
  5. 5. Active Listening Flickr: Ky Olsen 5
  6. 6. How to listen • Benefit: – Find out what people are saying about you – Alignment of external/organizational perceptions on mission and goals • Best Practices: – Be consistent – Co-ordinate online, social media and offline activities • Webinar: – Social Media Listening Dashboard (TechSoup Talk Series) – https://cc.readytalk.com/cc/schedule/display.do?udc=l46tbr60g4s4 • Article: – Beth Kanter: Actionable Listening: learning from other nonprofits • http://www.bethkanter.org/action-listening/ 6
  7. 7. Tools for Listening • Google Alerts • igoogle • RSS • Netvibes • Analytics • Google blog search • Social Mention • Trackur • Tweetdeck 7
  8. 8. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 8
  9. 9. Why? 9
  10. 10. Setting a goal 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14
  15. 15. Goal Setting Resources • Integrated Content Strategy – http://spreadsheets.google.com/pub?key=0AtsV5h84LWk0dDBaRWtOZFpna21yMnB3MzdKO U9aQ1E&gid=0 • Altimeter Report: Social Marketing Analytics – http://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analytics 15
  16. 16. 10 things you should be doing online Listen Risk Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 16
  17. 17. Share Your Story 17
  18. 18. Tools for Sharing Your Story • Facebook Fan page • Twitter • YouTube • Vimeo • Wordpress • Blogger • Flickr • LinkedIn 18
  19. 19. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 19
  20. 20. Experiment Blogs Facebook Twitter Organizational Goal 20
  21. 21. Best Practices for Experimentation • Let go of control • Be consistent about your goal, innovative with your tactics • Buy-in and participation from staff and volunteers • Listen with your ears, speak from the heart • Understanding your organization culture 21
  22. 22. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 22
  23. 23. Risk Management • The cost of Free – The story of Ning • Privacy – Facebook Privacy Issues • Data Portability – Do you own your data, community? – Proprietary vs Open Source – Commercial vs In-house • Knowledge Retention – Dedicated Staff vs volunteer participation 23
  24. 24. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 24
  25. 25. Engaging with Your community • Relationship Development (Social CRM) • Be part of the conversation, let go of control • Respond quickly to your community • Conversation Tone • Build Champions 25
  26. 26. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 26
  27. 27. collaborate • Crowd source content (did we mention let go of Control?) • Develop relationship with bloggers • Be open, encourage sharing of your articles, content 27
  28. 28. Tools for collaboration • Wikis/Google Sites • Google Wave • DimDim • Skype • dropbox 28
  29. 29. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 29
  30. 30. Measuring your success • 2010 Nonprofit Social Network Benchmark Report – http://www.nten.org/blog/2010/04/20/2010-nonprofit-social-network-benchmark-report • Altimeter Report: Social Marketing Analytics – http://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analytics • Is your Nonprofit Facebook Page worth it? Measurement and analytics – http://www.truthypr.com/2010/04/measure-social-media-nonprofit-facebook-page- analytics.html • How to use Facebook Insights to Measure Engagement – http://johnhaydon.com/2010/04/facebook-page-insights-measure-engagement 30
  31. 31. Tools to help your measure your success • Microsoft Excel /google spreadsheet – Beth Kanter’s Actionable measurement for Social Media template • http://spreadsheets.google.com/ccc?key=0AtsV5h84LWk0dGdjSEJRLUpyQml1bDgtelFGT URjMVE&hl=en • Facebook Insights • Google Analytics • Bit.ly 31
  32. 32. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 32
  33. 33. Re-evaluate your strategy & tactics What would you define as success What would you do Are you reaching the what the information is right audience? telling you? Make it easier for your What is your target audience to community saying? reach you (website, social media How do you measure success/impact? 33
  34. 34. 10 things you should be doing online Risk Listen Goal Setting Story Telling Experiment Management Engagement Collaboration Measurement Re-evaluate connecting 34
  35. 35. Connecting everything together • Integrate your strategy and tactics into your daily operations • Prevent information overload by mapping out clear processes and streamline how information is categorized, processed and disseminated • Automate tasks that are repetitious or mundane. • Create a “force field” to move away from tasks you don’t like doing and toward tasks you are passionate about 35
  36. 36. Tech @ TechSoup Canada External Internal Collaboration Facebook Skype Google Sites Twitter Constant Contact Google apps Google mail Dropbox Drupal CiviCRM 36
  37. 37. Contact Us: • Handout for this session: • http://dl.dropbox.com/u/1976852/mcc_handout.doc • Website: – http://wwww.techsoupcanada.ca • Email: – jane@techsoupcanada.ca • Twitter: techsoupcanada 37

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