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Ten Tips to Improve Your Website
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Ten Tips to Improve Your Website

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Get your website working - for you! Find out how your website can become a powerful tool to market your foundation. Learn about best practices and common mistakes in this practical look at what makes, …

Get your website working - for you! Find out how your website can become a powerful tool to market your foundation. Learn about best practices and common mistakes in this practical look at what makes, and breaks, good web communication.

Presentation by: Amy Huynh, Marketing & Communications Coordinator, CanadaHelps

The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.


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  • 1. 10 Tips for Improving your Website May 25, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  • 2. Today’s PresenterAmy Huynh Marketing & Communications Coordinator
  • 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  • 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  • 5. Your website is one of your mostimportant communications tools
  • 6. How much thoughtful attention is your websitegetting on a regular basis?
  • 7. OnlineGrowth Statistics Giving Giving in Online 72 % of Canadians plan to donate online this year
  • 8. Website UsersThey don’t readThey poke at informationThey’re busy, and in a hurryThey’re impatientThey will leave as quickly as they cameThey’re easily frustrated
  • 9. #1 PUT YOUR AUDIENCE FIRST
  • 10. Define Your Target Audiences
  • 11. Solve Problems• What you do• How you do it• How you spend your money• How to get in touch
  • 12. #2 GETORGANIZED
  • 13. Plan a clear,easy-to- Site Structure & Navigationunderstandmenu &contentstructure
  • 14. Menu ChoicesCulinary Delights Cuisine Options Food Menu MenuCareer Services Employment Opportunities Job Openings JobsOrganization Information More Information About Us About UsHow to Volunteer With Us Volunteer Opportunities Volunteer How to Make a Gift to Your How to Make a Donation Donate Community • Don’t use ambiguous headings • Give your visitors clear choices
  • 15. Don’t hide your stories
  • 16. #3 DESIGN WITH YOUR AUDIENCE IN MIND
  • 17. Make Text Easy to Read Can you read this? How about this one? cAn yOu rEaD tHiS?? This is more like it.• Use a standard font and proper size• Use proper contrast• Best readability is dark on light (like black on white)
  • 18. White Space• Empty space• Too many things may look intimidating
  • 19. Website Conventions Are Your Friends Banner Navigation Navigation Content Body Contact & Misc Information• There are patterns that have become conventions
  • 20. Follow Website Conventions Banner Navigation Navigation Content Body Contact and Misc. Information
  • 21. Calls to Action• Make use of prime real estate• Put calls to action “above the fold”
  • 22. Use graphics thoughtfully
  • 23. #4 GOODWEBSITECONTENT
  • 24. Concise text
  • 25. Scannable layout
  • 26. Avoidjargon
  • 27. #5 MAKE IT EASY TO CONTACT & CONNECT
  • 28. #6 KEEP UP TO DATE• Avoid having out of date information on your site
  • 29. #7 DRIVE TRAFFIC TO YOUR SITE
  • 30. Good search engine rank results from:• Good content• Clear site structure• External links
  • 31. SEO 201• Create a list of desired keywords• Use a keyword search tool to verify – Number of monthly searches – Competition• Add keywords to your html files• Create better content to correspond to those keywords WARNING: You can’t fake it!
  • 32. Search Engine Marketing (SEM)
  • 33. #8 TRACK YOUR STATS
  • 34. Traffic Sources• Direct traffic: typed your address in a browser• Referring sites: – Know your top referring sites – Are your ads working?• Search Engines – Keywords
  • 35. Why Are Web Stats Important?• Understand your users• Know what people do on your site• Tangible feedback about your site• Leaves the guessing out of what works
  • 36. VisitorsGain insights about the visitors of your website • Unique visitors • First time vs. repeat visitors • Browsers & devices • Geographic profile & language
  • 37. Content• Top content• Top landing pages• Top exit pages
  • 38. #9 USABILITY TESTINGhttp://www.cadfanatic.com/2009/08/solidworks-usability-testing/
  • 39. Testing Questions1. Is it obvious what this site is about?2. Is it easy to find what I need?3. Are the most important things visible when I arrive?
  • 40. DIY Usability Testing Step 1: Find Testers• Find 3-5 people who have some time to have a look at your website• Testers should not already be familiar with your site
  • 41. Step 2: Using your site• Ask testers to comment as they navigate your site (to give you insight about their choices)• Ask testers to accomplish your main calls of action  Sign up for your newsletter  Click your Donate Now! Button  Find and apply for volunteer opportunities  Other ways they can get involved (buy tickets, buy products, join a group etc…)  Find general information about your organization’s mission and mandate  Contact your organization
  • 42. Step 3: Observe• Take note of: • How long each step takes to complete • Tester confusion at any point • Frustration • Ease of use
  • 43. #10 DON’T WAIT FOR A REDESIGN
  • 44. BONUS TIP: INTEGRATE
  • 45. ABOUT MYCHARITYCONNECTS
  • 46. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  • 47. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto• Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t!• A partner in Net Change Week www.mycharityconnects.org/2011Conference
  • 48. Upcoming Webinars www.mycharityconnects.org/webinars• June 15 – Getting the Most From your MyCharity Account & Reports• June 29 – Know Your Website: An Intro to Google Analytics• July 20 – YouTube’s NonProfit Program & The Fundamentals of Video Storytelling• August 17 – Orientation for Newly Registered Charities with CanadaHelps
  • 49. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps