Jamie Woo - Telling Powerful Stories Online

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Powerful stories are ones that lead people to change the way they think about their lives. This session will discuss the common elements found in powerful stories and will provide the hands-on, practical tips to tell a compelling story. In addition, Telling Powerful Stories Online will look at effective ways to harness the power of the social web to not only share your story, but to engage people and get them ready to take action!

Attendees Will Walk Away With:
• The common elements found in powerful stories
• Hands-on, practical tips to make stories compelling
• How to translate stories for the social web

Jaime Woo
Jaime works with nonprofit and community organizations such as Toronto Community Foundation, the Canadian Lesbian and Gay Archives, and Pride Toronto to share their stories. His writing on the impact of technology and social media has been featured in Torontoist, Xtra, Financial Post, and The Mark News.

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Jamie Woo - Telling Powerful Stories Online

  1. 1. TELLING POWERFUL STORIES ONLINE Jaime Woo
  2. 2. An Introduction 2
  3. 3. The Story of Me 3
  4. 4. The Story of Me 4
  5. 5. The Story of Me 5
  6. 6. The Story of Me 6
  7. 7. The Story of Me 7
  8. 8. The Story of Me 8
  9. 9. The Story of Me 9
  10. 10. The Story of Me 10
  11. 11. The Story of Me 11
  12. 12. The Story of Me 12
  13. 13. The Story of Me 13
  14. 14. The Story of Me 14
  15. 15. What Are We Going To Accomplish Here? • The common elements found in powerful stories • Hands-on, practical tips to make stories compelling • How to translate stories for the social web 15
  16. 16. What Are The Elements of A Powerful Story? 16
  17. 17. The Elements • Structure (Composition) • Theme • Character • Conflict (Tension) • Voice (Tone) 17
  18. 18. Three Examples: #1 - The Oil Spill (AP Photo/Gerald Herbert) 18
  19. 19. Three Examples: #2 - Pixar’s Finding Nemo 19
  20. 20. Three Examples: #3 - Apple’s iPhone ads 20
  21. 21. Structure (Composition) • Most stories are – Put a man up in a tree – Throw stones at him – Get him down • But this doesn’t quite work for nonprofits and charities! 21
  22. 22. Structure (Composition) • Instead... ask why this? why now? 22
  23. 23. Structure (Composition) • Instead... ask why this? why now? • OIL SPILL: • FINDING NEMO: • APPLE ADS: 23
  24. 24. Theme • What is the message behind your story? 24
  25. 25. Theme • What is the message behind your story? • OIL SPILL: • FINDING NEMO: • APPLE ADS: 25
  26. 26. Character • Who is at the heart of your story and why does they matter? • In addition, what matters to them? We relate to motivations. 26
  27. 27. Character • Who is at the heart of your story and why does they matter? • In addition, what matters to them? We relate to motivations. • OIL SPILL: • FINDING NEMO: • APPLE ADS: 27
  28. 28. Conflict (Tension) • Conflict, or tension, is what draws us into a story. 28
  29. 29. Conflict (Tension) • Conflict, or tension, is what draws us into a story. • OIL SPILL: • FINDING NEMO: • APPLE ADS: 29
  30. 30. Voice (Tone) • Voice or tone gives us a perspective to view the story in. 30
  31. 31. Voice (Tone) • Voice or tone gives us a perspective to view the story in. • OIL SPILL: • FINDING NEMO: • APPLE ADS: 31
  32. 32. The Elements • Structure (Composition) • Theme • Character • Conflict (Tension) • Voice (Tone) 32
  33. 33. What Makes A Story Powerful? • We can relate to it. • Some stories have characters we can relate to • Some stories have a setting we can relate to • Some stories have conflicts we can relate to 33
  34. 34. How to tell your story • How good is your storyteller? 34
  35. 35. How to tell your story • How good is your storyteller? • A good storyteller is passionate about stories 35
  36. 36. How to tell your story • How good is your storyteller? • A good storyteller is passionate about stories • A good storyteller knows his or her audience 36
  37. 37. How to tell your story • How good is your storyteller? • A good storyteller is passionate about stories • A good storyteller knows his or her audience • A good storyteller delivers the unexpected 37
  38. 38. Where To Tell Your Story? • The medium is important 38
  39. 39. Where To Tell Your Story? • The medium is important • Think about length 39
  40. 40. Where To Tell Your Story? • The medium is important • Think about length • Get the technicals right 40
  41. 41. Where To Tell Your Story? • The medium is important • Think about length • Get the technicals right (crisp visuals, fresh copy, clean sound) 41
  42. 42. Okay, Let’s Take A Break • What have we talked about so far? • Know how stories work • Know how to tell stories 42
  43. 43. The Key Is To Start Telling Stories • Practice, practice, practice • Consume lots of stories • The technology is there • Be honest with each other 43
  44. 44. Moving Online • What’s great about online? 44
  45. 45. Moving Online • Affordable 45
  46. 46. Moving Online • Quick 46
  47. 47. Moving Online • Easily accessible 47
  48. 48. Moving Online • So many different tools 48
  49. 49. Moving Online • What’s not great? Limit on time and attention span. 49
  50. 50. Rules of The Medium • Be human 50
  51. 51. Rules of The Medium • Be human • Be concise 51
  52. 52. Rules of The Medium • Be human • Be concise • Be interesting 52
  53. 53. Rules of The Medium • Be human • Be concise • Be interesting • Be visual 53
  54. 54. Rules of The Medium • Be human • Be concise • Be interesting • Be visual • Be interactive 54
  55. 55. Example: The Girl Effect 55
  56. 56. Example: The Girl Effect 56
  57. 57. Example: The Girl Effect 57
  58. 58. Example: The Girl Effect 58
  59. 59. So, Whoa, That Was A Lot Of Info • You can tell powerful stories 59
  60. 60. So, Whoa, That Was A Lot Of Info • You can tell powerful stories • There are seeds to powerful stories all around us 60
  61. 61. So, Whoa, That Was A Lot Of Info • You can tell powerful stories • There are seeds to powerful stories all around us • You must practice 61
  62. 62. So, Whoa, That Was A Lot Of Info • You can tell powerful stories • There are seeds to powerful stories all around us • You must practice • Seriously, practice 62

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