Jamie Woo - Telling Powerful Stories Online

TELLING POWERFUL STORIES ONLINE Jaime Woo

An Introduction 2

The Story of Me 3

The Story of Me 4

The Story of Me 5

The Story of Me 6

The Story of Me 7

The Story of Me 8

The Story of Me 9

The Story of Me 10

The Story of Me 11

The Story of Me 12

The Story of Me 13

The Story of Me 14

What Are We Going To Accomplish Here? • The common elements found in powerful stories • Hands-on, practical tips to make stories compelling • How to translate stories for the social web 15

What Are The Elements of A Powerful Story? 16

The Elements • Structure (Composition) • Theme • Character • Conflict (Tension) • Voice (Tone) 17

Three Examples: #1 - The Oil Spill (AP Photo/Gerald Herbert) 18

Three Examples: #2 - Pixar’s Finding Nemo 19

Three Examples: #3 - Apple’s iPhone ads 20

Structure (Composition) • Most stories are – Put a man up in a tree – Throw stones at him – Get him down • But this doesn’t quite work for nonprofits and charities! 21

Structure (Composition) • Instead... ask why this? why now? 22

Structure (Composition) • Instead... ask why this? why now? • OIL SPILL: • FINDING NEMO: • APPLE ADS: 23

Theme • What is the message behind your story? 24

Theme • What is the message behind your story? • OIL SPILL: • FINDING NEMO: • APPLE ADS: 25

Character • Who is at the heart of your story and why does they matter? • In addition, what matters to them? We relate to motivations. 26

Character • Who is at the heart of your story and why does they matter? • In addition, what matters to them? We relate to motivations. • OIL SPILL: • FINDING NEMO: • APPLE ADS: 27

Conflict (Tension) • Conflict, or tension, is what draws us into a story. 28

Conflict (Tension) • Conflict, or tension, is what draws us into a story. • OIL SPILL: • FINDING NEMO: • APPLE ADS: 29

Voice (Tone) • Voice or tone gives us a perspective to view the story in. 30

Voice (Tone) • Voice or tone gives us a perspective to view the story in. • OIL SPILL: • FINDING NEMO: • APPLE ADS: 31

The Elements • Structure (Composition) • Theme • Character • Conflict (Tension) • Voice (Tone) 32

What Makes A Story Powerful? • We can relate to it. • Some stories have characters we can relate to • Some stories have a setting we can relate to • Some stories have conflicts we can relate to 33

How to tell your story • How good is your storyteller? 34

How to tell your story • How good is your storyteller? • A good storyteller is passionate about stories 35

How to tell your story • How good is your storyteller? • A good storyteller is passionate about stories • A good storyteller knows his or her audience 36

How to tell your story • How good is your storyteller? • A good storyteller is passionate about stories • A good storyteller knows his or her audience • A good storyteller delivers the unexpected 37

Where To Tell Your Story? • The medium is important 38

Where To Tell Your Story? • The medium is important • Think about length 39

Where To Tell Your Story? • The medium is important • Think about length • Get the technicals right 40

Where To Tell Your Story? • The medium is important • Think about length • Get the technicals right (crisp visuals, fresh copy, clean sound) 41

Okay, Let’s Take A Break • What have we talked about so far? • Know how stories work • Know how to tell stories 42

The Key Is To Start Telling Stories • Practice, practice, practice • Consume lots of stories • The technology is there • Be honest with each other 43

Moving Online • What’s great about online? 44

Moving Online • Affordable 45

Moving Online • Quick 46

Moving Online • Easily accessible 47

Moving Online • So many different tools 48

Moving Online • What’s not great? Limit on time and attention span. 49

Rules of The Medium • Be human 50

Rules of The Medium • Be human • Be concise 51

Rules of The Medium • Be human • Be concise • Be interesting 52

Rules of The Medium • Be human • Be concise • Be interesting • Be visual 53

Rules of The Medium • Be human • Be concise • Be interesting • Be visual • Be interactive 54

Example: The Girl Effect 55

So, Whoa, That Was A Lot Of Info • You can tell powerful stories 59

So, Whoa, That Was A Lot Of Info • You can tell powerful stories • There are seeds to powerful stories all around us 60

So, Whoa, That Was A Lot Of Info • You can tell powerful stories • There are seeds to powerful stories all around us • You must practice 61

So, Whoa, That Was A Lot Of Info • You can tell powerful stories • There are seeds to powerful stories all around us • You must practice • Seriously, practice 62

Jamie Woo - Telling Powerful Stories Online

by CanadaHelps / MyCharityConnects on Jun 11, 2010

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