Special Webinar: CanadaHelps & McMaster Survey Results - Part 2 of 2
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Special Webinar: CanadaHelps & McMaster Survey Results - Part 2 of 2

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Recording: http://www.youtube.com/watch?v=SBPeNQb3V8w ...

Recording: http://www.youtube.com/watch?v=SBPeNQb3V8w

Learn more about your CanadaHelps donors and why they give! CanadaHelps and McMaster teamed up in the summer of 2010 to survey CanadaHelps donors. We wanted to understand more about who’s giving online in Canada: where they live, when they were born and what their interests are. We also wanted to know what motivates Canadians to give – when, why and how are they moved to make a donation. The findings will surprise and delight you!

In this special 2-part webinar series, we’ll explore the results of the survey and delve deeper into what this means for your charity in terms of online fundraising. In Part 1, we’ll explore the finding of the survey in-depth. Part 2 will focus on your next action steps for engaging more online donors.

Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

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  • 1. CanadaHelps & McMasterSurvey ResultsPart 2 of 2 January 25, 2011
  • 2. Today’s PresenterKirstin Beardsley Marketing & Communications Manager CanadaHelps
  • 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  • 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  • 5. Webinar AgendaSurvey background Charitable people Which charities? How much to giveDonor behaviour
  • 6. SURVEY BACKGROUND
  • 7. • ~20,000 responses• Spring/Summer 2010
  • 8. Why is understanding your donors important?
  • 9. Meet yourCanadaHelps donor…
  • 10. CHARITABLE PEOPLE
  • 11. Thinking about charitable giving
  • 12. …not just monetary donations
  • 13. 82% Volunteer 5 or more hours every month “Volunteering is important forstaying involved in 50%one’s community”
  • 14. 1 I want to help people in need I want to help a cause in2 which I personally believe I want to contribute to my3 community
  • 15. WHICH CHARITY?
  • 16. • Mission• Reputation• Impact
  • 17. How do you find out60 about a charity?5040302010 0
  • 18. • Past giving• Being asked by a friend or colleague• Volunteering• Receiving charity info• Being asked by the charity
  • 19. Most donors giveregularly to theirfavourite causes
  • 20. HOW MUCH TO GIVE?
  • 21. $165Average Donation Size
  • 22. • Based on budget & Yes expenses• Yearly giving budget • Based on size of charity & their need • Donate the amount suggested by charity • Same amount as No others
  • 23. Do donors consider the tax creditwhen deciding how much to give? 80 70 60 50 40 30 20 10 0 Yes No
  • 24. Maybe Yes 23% 42% No 35% Would you increase your donation iftax credits for donors were increased?
  • 25. Would you give more if… A friend or colleague asked? A charity asked?
  • 26. DONOR BEHAVIOUR
  • 27. Winning ways to give1. Online [by far] 6. Payroll deductions2. Through a friend 7. Canvasser3. Mail 8. Phone4. Automatic bank 9. Financial Advisor withdrawal [distant last]5. In person
  • 28. Use of Online/Social Media Tools
  • 29. • 47% make decisions together• 39% make separate decisions• 14% have one person make all decisions
  • 30. 90 Giving Online8070605040302010 0
  • 31. Economic Downturn• Most online donors weren’t affected• Most gave the same amount or more
  • 32. Haiti Earthquake – January 2010
  • 33. How will giving to Haiti relief efforts affect other donations? Not give Give more 1% 7% Give less 8% Give same 84%
  • 34. 10 20 30 40 50 60 70 0 MediaKnowledge of charitys relief work Charity website Knowledge of charitys work in Haiti Friend Advertisement Phone call/email from charity Social media during a disaster CanadaHelps.org listing Government Business Finding out about charities
  • 35. • Secure donation processing• Online donations• Credit card donations• All donations in one spot• One tax receipt for all donations
  • 36. • Deliberate• Strategic• Thoughtful
  • 37. ABOUT MYCHARITYCONNECTS
  • 38. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  • 39. Upcoming Webinars www.mycharityconnects.org/webinars• February 9 – CanadaHelps Orientation for Registered Charities• February 23 – Top 10 Online Fundraising Mistakes• March 9 – Facebook Basics for Your Organization• March 23 – The Art of Storytelling: 2.0 Edition• April 13 – Blogging Basics• April 27 – Social Media Done Right: 5 Case Studies
  • 40. Charity Survey Abigail Paynepaynea@mcmaster.ca
  • 41. QUESTIONS You can hear us, but we can’t hear you Type questions in the Questions Log
  • 42. Keep in touch! info@canadahelps.org kirstin@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps