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CanadaHelps & McMasterSurvey ResultsPart 2 of 2                         January 25, 2011
Today’s PresenterKirstin Beardsley  Marketing & Communications Manager  CanadaHelps
reminders You can hear us, but we can’t hear you Presentation slides will be available on  www.mycharityconnects.org/pas...
What is CanadaHelps?  A public charitable foundation that provides accessible and  affordable online technology to both do...
Webinar AgendaSurvey background  Charitable people   Which charities?  How much to giveDonor behaviour
SURVEY BACKGROUND
• ~20,000 responses• Spring/Summer 2010
Why is understanding your donors          important?
Meet yourCanadaHelps  donor…
CHARITABLE PEOPLE
Thinking about  charitable    giving
…not just monetary donations
82%               Volunteer 5 or more                      hours every month “Volunteering is   important forstaying invol...
1   I want to help people in need    I want to help a cause in2   which I personally believe    I want to contribute to my...
WHICH CHARITY?
• Mission• Reputation• Impact
How do you find out60    about a charity?5040302010 0
• Past giving• Being asked  by a friend or  colleague• Volunteering• Receiving  charity info• Being asked  by the charity
Most donors giveregularly to theirfavourite causes
HOW MUCH TO GIVE?
$165Average Donation Size
• Based on budget &                Yes  expenses• Yearly giving budget                         • Based on size of         ...
Do donors consider the tax creditwhen deciding how much to give?                  80                  70                  ...
Maybe                      Yes             23%                      42%                No               35% Would you incr...
Would you give more if… A friend or colleague asked?            A charity asked?
DONOR BEHAVIOUR
Winning ways to give1. Online [by far]    6.   Payroll deductions2. Through a friend   7.   Canvasser3. Mail              ...
Use of Online/Social Media Tools
• 47% make decisions together• 39% make separate decisions• 14% have one person make all decisions
90     Giving Online8070605040302010 0
Economic Downturn• Most online donors weren’t affected• Most gave the same amount or more
Haiti Earthquake – January 2010
How will giving to Haiti relief efforts     affect other donations?   Not give               Give more     1%             ...
10                                              20                                                   30                   ...
•   Secure donation processing•   Online donations•   Credit card donations•   All donations in one spot•   One tax receip...
• Deliberate• Strategic• Thoughtful
ABOUT MYCHARITYCONNECTS
www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past we...
Upcoming Webinars            www.mycharityconnects.org/webinars• February 9 – CanadaHelps Orientation for    Registered Ch...
Charity Survey    Abigail Paynepaynea@mcmaster.ca
QUESTIONS You can hear us, but  we can’t hear you Type questions in the  Questions Log
Keep in touch!        info@canadahelps.org       kirstin@canadahelps.org    www.twitter.com/canadahelpswww.slideshare.net/...
Special Webinar: CanadaHelps & McMaster Survey Results - Part 2 of 2
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Special Webinar: CanadaHelps & McMaster Survey Results - Part 2 of 2

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Recording: http://www.youtube.com/watch?v=SBPeNQb3V8w

Learn more about your CanadaHelps donors and why they give! CanadaHelps and McMaster teamed up in the summer of 2010 to survey CanadaHelps donors. We wanted to understand more about who’s giving online in Canada: where they live, when they were born and what their interests are. We also wanted to know what motivates Canadians to give – when, why and how are they moved to make a donation. The findings will surprise and delight you!

In this special 2-part webinar series, we’ll explore the results of the survey and delve deeper into what this means for your charity in terms of online fundraising. In Part 1, we’ll explore the finding of the survey in-depth. Part 2 will focus on your next action steps for engaging more online donors.

Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

Published in: Travel, Technology
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Transcript of "Special Webinar: CanadaHelps & McMaster Survey Results - Part 2 of 2"

  1. 1. CanadaHelps & McMasterSurvey ResultsPart 2 of 2 January 25, 2011
  2. 2. Today’s PresenterKirstin Beardsley Marketing & Communications Manager CanadaHelps
  3. 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  4. 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  5. 5. Webinar AgendaSurvey background Charitable people Which charities? How much to giveDonor behaviour
  6. 6. SURVEY BACKGROUND
  7. 7. • ~20,000 responses• Spring/Summer 2010
  8. 8. Why is understanding your donors important?
  9. 9. Meet yourCanadaHelps donor…
  10. 10. CHARITABLE PEOPLE
  11. 11. Thinking about charitable giving
  12. 12. …not just monetary donations
  13. 13. 82% Volunteer 5 or more hours every month “Volunteering is important forstaying involved in 50%one’s community”
  14. 14. 1 I want to help people in need I want to help a cause in2 which I personally believe I want to contribute to my3 community
  15. 15. WHICH CHARITY?
  16. 16. • Mission• Reputation• Impact
  17. 17. How do you find out60 about a charity?5040302010 0
  18. 18. • Past giving• Being asked by a friend or colleague• Volunteering• Receiving charity info• Being asked by the charity
  19. 19. Most donors giveregularly to theirfavourite causes
  20. 20. HOW MUCH TO GIVE?
  21. 21. $165Average Donation Size
  22. 22. • Based on budget & Yes expenses• Yearly giving budget • Based on size of charity & their need • Donate the amount suggested by charity • Same amount as No others
  23. 23. Do donors consider the tax creditwhen deciding how much to give? 80 70 60 50 40 30 20 10 0 Yes No
  24. 24. Maybe Yes 23% 42% No 35% Would you increase your donation iftax credits for donors were increased?
  25. 25. Would you give more if… A friend or colleague asked? A charity asked?
  26. 26. DONOR BEHAVIOUR
  27. 27. Winning ways to give1. Online [by far] 6. Payroll deductions2. Through a friend 7. Canvasser3. Mail 8. Phone4. Automatic bank 9. Financial Advisor withdrawal [distant last]5. In person
  28. 28. Use of Online/Social Media Tools
  29. 29. • 47% make decisions together• 39% make separate decisions• 14% have one person make all decisions
  30. 30. 90 Giving Online8070605040302010 0
  31. 31. Economic Downturn• Most online donors weren’t affected• Most gave the same amount or more
  32. 32. Haiti Earthquake – January 2010
  33. 33. How will giving to Haiti relief efforts affect other donations? Not give Give more 1% 7% Give less 8% Give same 84%
  34. 34. 10 20 30 40 50 60 70 0 MediaKnowledge of charitys relief work Charity website Knowledge of charitys work in Haiti Friend Advertisement Phone call/email from charity Social media during a disaster CanadaHelps.org listing Government Business Finding out about charities
  35. 35. • Secure donation processing• Online donations• Credit card donations• All donations in one spot• One tax receipt for all donations
  36. 36. • Deliberate• Strategic• Thoughtful
  37. 37. ABOUT MYCHARITYCONNECTS
  38. 38. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  39. 39. Upcoming Webinars www.mycharityconnects.org/webinars• February 9 – CanadaHelps Orientation for Registered Charities• February 23 – Top 10 Online Fundraising Mistakes• March 9 – Facebook Basics for Your Organization• March 23 – The Art of Storytelling: 2.0 Edition• April 13 – Blogging Basics• April 27 – Social Media Done Right: 5 Case Studies
  40. 40. Charity Survey Abigail Paynepaynea@mcmaster.ca
  41. 41. QUESTIONS You can hear us, but we can’t hear you Type questions in the Questions Log
  42. 42. Keep in touch! info@canadahelps.org kirstin@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps
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