[Handout] Amy Sept - You’re On Social Media ... Now What?: Finding the Next Steps — Document Transcript
You’re on social media Presentation by Amy Sept now what? Nimbyist Communications June 6, 2011 Finding the next stepsSocial media = WHY do you want to be on social media? Share expertise and information Online activities Raise moneythat connect users Promote eventswith other people Build an online community and information. All of the above Other: ▪▪▪ WHO do you want to talk to? “Everyone” is not a very accurate target. Be as specific as possible; create a character so you can then decide how best to connect with him or her. ▪▪▪ The person my organization wants to connect with is… Role? Location? Income? Interests? Stage of life? Preferred social network? Other? Silhouette image adapted from photo by June Hymas (cc) (cc) (
WHY do they want to hear from you? You need to find a way to make your messages relevant to the people you want to connect with. What can you do to help them solve their problems? “You have to earn your Warning signs or symptoms place in your audience’s Myths minds every day.” Items in the news, like research ~ Owen Thomas, VentureBeat How to help or find support How your organization spends donor dollars Help people get involved, take action Other: ▪▪▪WHAT is your plan?What events are in your organization’s annual calendar? JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC Resources and ▪▪▪ additional info:HOW will you keep moving forward? Set realistic goals for your social media program. nimbyist.com/pr/mcc11 Review regularly and adjust as needed. Have a long-term plan to keep things going, especially if you’re starting with a volunteer or summer student. Amy W. Sept, Nimbyist Communications www.nimbyist.com | 416.619.7730 On Twitter: @AmySept or @Nimbyist
