Based on the learnings and insights from the just-launched book Wikibrands - Reinventing Your Company in a Customer-Controlled Marketplace (McGraw-Hill), marketing executive, web practitioner and author Sean Moffitt @seanmoffitt dives more deeply into the subject of engaged brands through the lenses of charities, causes and not-for-profits by identifying what key success factors are involved in the architecture and front line management of customer and fan engagement, digital and social media activities from the world’s most engaged businesses.
With less than 75% of organizations having policies to govern the sometimes messy arena of the social web, and less than half having strategies and full time resources to manage this exciting but resource-intense Wikibrand world, this presentation is an essential guide for managing and staying relevant in business and marketing for 2011.
Recent data and insight from Agent Wildfire’s charity-based WikiGood Report will augment Sean’s research and findings. Fresh, interactive, high energy and always provocative, Sean’s passion is to get you to think deeply about “what’s next” and what key messages and tools you can bring back to the office tomorrow. Enjoy the WikiRide and stay looped into the conversation at www.wiki-brands.com and @wikibrands on Twitter.
Hashtags for presentation will be: #wikigood #mcc11