Saskatchewan 2009 - Five Pillars Of Internet Fundraising

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What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.

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Saskatchewan 2009 - Five Pillars Of Internet Fundraising

  1. 1. Five Pillars of Internet Fundraising September 2009
  2. 2. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
  3. 3. Charity Gift Cards
  4. 4. Causes on Facebook
  5. 5. GivingPages
  6. 6. • 7,000 charities signed up (150/month) • $95 million in donations ($40 million a year) • Find all 84,000 registered charities on the site
  7. 7. Owen Charters Executive Director owen@canadahelps.org 416-628-6948
  8. 8. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
  9. 9. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
  10. 10. PILLAR 1.0 OF INTERNET FUNDRAISING
  11. 11. Don’t forget to ask.
  12. 12. Where’s your button?
  13. 13. Put your Donate Now button everywhere. Always be asking.
  14. 14. The Donate Now button • More pervasive than a magazine subscription card • Less annoying – never ends up in your lap
  15. 15. Donors love monthly giving, especially online
  16. 16. Go where your donors are
  17. 17. PILLAR 2.0 OF INTERNET FUNDRAISING
  18. 18. Get data, make mistakes
  19. 19. If you’ve ever done off-line printing, you can do online too…
  20. 20. • Don’t be good at technology.
  21. 21. PILLAR 3.0 OF INTERNET FUNDRAISING
  22. 22. Steal from Goliath
  23. 23. “You are only as good as the obscurity of your sources” - Richard Serra, American minimalist sculptor
  24. 24. Environmental & International Development organizations tend to be the earliest adopters and integrators of online tools and are strong online fundraisers
  25. 25. PILLAR 4.0 OF INTERNET FUNDRAISING
  26. 26. Build a Campaign
  27. 27. Be a good fundraiser. Be a better marketer.
  28. 28. Tell them a compelling story. What’s your story?
  29. 29. PILLAR 5.0 OF INTERNET FUNDRAISING
  30. 30. Let go
  31. 31. Keep your messaging strong and consistent.
  32. 32. ABOUT MYCHARITYCONNECTS
  33. 33. A low-cost (often free!), accessible educational program of CanadaHelps www.mycharityconnects.org Next Webinar Free online resource centre “Really Simple Strategies: • Information about technology Keeping Track of your • Video demonstrations Organization and Issues Online” • More webinars with guest MARCO CAMPANA • Past webinar recordings • Learning opportunities OCTOBER 7 2PM – 3PM • Events (Eastern Time)
  34. 34. UPCOMING EVENTS The Five Pillars of Online Fundraising September 30 – SASKATOON, Saskatchewan November 5 – TORONTO, Ontario Integrating Fundraising Streams: From Online to Planned Giving November 19 – BARRIE, Ontario MyCharityConnects On the Road presented by Direct Energy November 12 – CALGARY, Alberta November 13 – EDMONTON, Alberta www.mycharityconnects.org/events
  35. 35. Your turn
  36. 36. Thank you for attending! Slides available at: www.tinyurl.com/fivepillarssk Check out www.mycharityconnects.org for resources! Thanks to:
  37. 37. Five Pillars of Internet Fundraising September 2009

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