Your SlideShare is downloading. ×
Saskatchewan 2009 - Five Pillars Of Internet Fundraising
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Saskatchewan 2009 - Five Pillars Of Internet Fundraising

578
views

Published on

What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call …

What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.

Published in: Education, Travel, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
578
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Five Pillars of Internet Fundraising September 2009
  • 2. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
  • 3. Charity Gift Cards
  • 4. Causes on Facebook
  • 5. GivingPages
  • 6. • 7,000 charities signed up (150/month) • $95 million in donations ($40 million a year) • Find all 84,000 registered charities on the site
  • 7. Owen Charters Executive Director owen@canadahelps.org 416-628-6948
  • 8. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
  • 9. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
  • 10. PILLAR 1.0 OF INTERNET FUNDRAISING
  • 11. Don’t forget to ask.
  • 12. Where’s your button?
  • 13. Put your Donate Now button everywhere. Always be asking.
  • 14. The Donate Now button • More pervasive than a magazine subscription card • Less annoying – never ends up in your lap
  • 15. Donors love monthly giving, especially online
  • 16. Go where your donors are
  • 17. PILLAR 2.0 OF INTERNET FUNDRAISING
  • 18. Get data, make mistakes
  • 19. If you’ve ever done off-line printing, you can do online too…
  • 20. • Don’t be good at technology.
  • 21. PILLAR 3.0 OF INTERNET FUNDRAISING
  • 22. Steal from Goliath
  • 23. “You are only as good as the obscurity of your sources” - Richard Serra, American minimalist sculptor
  • 24. Environmental & International Development organizations tend to be the earliest adopters and integrators of online tools and are strong online fundraisers
  • 25. PILLAR 4.0 OF INTERNET FUNDRAISING
  • 26. Build a Campaign
  • 27. Be a good fundraiser. Be a better marketer.
  • 28. Tell them a compelling story. What’s your story?
  • 29. PILLAR 5.0 OF INTERNET FUNDRAISING
  • 30. Let go
  • 31. Keep your messaging strong and consistent.
  • 32. ABOUT MYCHARITYCONNECTS
  • 33. A low-cost (often free!), accessible educational program of CanadaHelps www.mycharityconnects.org Next Webinar Free online resource centre “Really Simple Strategies: • Information about technology Keeping Track of your • Video demonstrations Organization and Issues Online” • More webinars with guest MARCO CAMPANA • Past webinar recordings • Learning opportunities OCTOBER 7 2PM – 3PM • Events (Eastern Time)
  • 34. UPCOMING EVENTS The Five Pillars of Online Fundraising September 30 – SASKATOON, Saskatchewan November 5 – TORONTO, Ontario Integrating Fundraising Streams: From Online to Planned Giving November 19 – BARRIE, Ontario MyCharityConnects On the Road presented by Direct Energy November 12 – CALGARY, Alberta November 13 – EDMONTON, Alberta www.mycharityconnects.org/events
  • 35. Your turn
  • 36. Thank you for attending! Slides available at: www.tinyurl.com/fivepillarssk Check out www.mycharityconnects.org for resources! Thanks to:
  • 37. Five Pillars of Internet Fundraising September 2009

×