I am not an ATM machine Your charity from the donor perspective

http://www.flickr.com/photos/thepassivedad/2773118045/ Exhibit A ATM machine

http://www.flickr.com/photos/vidiot/55244769/ Exhibit B Person dressed like an ATM machine

http://www.flickr.com/photos/bass_nroll/2174234133/ Exhibit C Real people

Your people are your impact, and tech can help

Part I Donors making impact

Part II Is this your message to donors?

http://www.flickr.com/photos/anitagould/2090585096/ “ Donate to help us make a difference.”

http://www.flickr.com/photos/giantginkgo/49657434/ “ You can also help by volunteering.”

http://www.flickr.com/photos/rbanks/17632424/ “ Help us tell the story of our work.”

http://www.flickr.com/photos/clstal/520238651/ “ Your actions also make a difference.”

If so, then you may be missing an opportunity

Part III The story of a fundraising tool

http://www.facebook.com/apps/application.php?id=2318966938

http://www.washingtonpost.com/

http://afine2.wordpress.com/2009/04/22/wash-post-disses-causes-on-facebook/

http://beth.typepad.com/

http://thinkingaboutmedia.com/2009/04/a-giant-brain-dump/

Conclusion If making a difference through your charity looks like this…

http://www.flickr.com/photos/hazy_jenius/2268777629/

Ask the question… How do we put people at the center of our impact?

The End Keynote by Peter Deitz