Calgary & Edmonton 2010 - MyCharityConnects On the Road
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Calgary & Edmonton 2010 - MyCharityConnects On the Road

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These are the slides for the MyCharityConnects Spring 2010 workshops held in Calgary and Edmonton.

These are the slides for the MyCharityConnects Spring 2010 workshops held in Calgary and Edmonton.

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Calgary & Edmonton 2010 - MyCharityConnects On the Road Calgary & Edmonton 2010 - MyCharityConnects On the Road Presentation Transcript

  • Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
  • Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
  • Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
  • EVERYTHING OLD IS NEW AGAIN STEP ONE
  • Be a good fundraiser
  • Build a Campaign
  • Tell a compelling story. What’s your story?
  • EVERYTHING OLD IS NEW AGAIN STEP TWO
  • Be a good fundraiser. Be a better marketer.
  • EVERYTHING OLD IS NEW AGAIN STEP THREE
  • Let go
  • Keep your messaging strong, consistent.
  • EVERYTHING OLD IS NEW AGAIN STEP FOUR
  • Make mistakes…
  • …get data
  • Rationalizing Social Media: The Cost-Benefit Analysis of Fundraising Through Social Media
  • Social media (n) – 1. What journalists become after a few drinks 2. The universe of online tools, mostly free, that allow individuals and organizations to share their stories, updates, news, and keep up-to-date on the goings-on of others.
  • “The donor is bothering me…”
  • - You and your staff’s time: researching, communicating, listening, planning, doing, exploring - Consultants, experts, contractors - Technology - Promoting: graphic design, advertising, print outreach (direct mail, newsletters)
  • ROI ROE