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Everything Old is New Again:
The Fundamentals of Fundraising in
                  the Digital World
Fundraising 1.0
                              Prospects


           Fundraising & Revenue Programs

Major &       Direct ...
Fundraising 2.0
                               Prospects


           Fundraising & Revenue Programs

Major &       Direct...
EVERYTHING OLD IS NEW AGAIN
STEP ONE
Be a
good
fundraiser
Build a
Campaign
Tell a compelling story.
  What’s your story?
EVERYTHING OLD IS NEW AGAIN
STEP TWO
Be a good
fundraiser.

Be a better
marketer.
EVERYTHING OLD IS NEW AGAIN
STEP THREE
Let go
Keep your messaging
  strong, consistent.
EVERYTHING OLD IS NEW AGAIN
STEP FOUR
Make
mistakes…
…get
data
Rationalizing Social Media:
     The Cost-Benefit Analysis of
Fundraising Through Social Media
Social media (n) –
1. What journalists become after a few drinks
2. The universe of online tools, mostly free, that
allow ...
“The donor
is bothering
    me…”
- You and your staff’s time: researching,
  communicating, listening, planning, doing,
  exploring
- Consultants, experts,...
ROI
ROE
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
Calgary & Edmonton 2010 - MyCharityConnects On the Road
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Calgary & Edmonton 2010 - MyCharityConnects On the Road

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These are the slides for the MyCharityConnects Spring 2010 workshops held in Calgary and Edmonton.

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Transcript of "Calgary & Edmonton 2010 - MyCharityConnects On the Road"

  1. 1. Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
  2. 2. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
  3. 3. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
  4. 4. EVERYTHING OLD IS NEW AGAIN STEP ONE
  5. 5. Be a good fundraiser
  6. 6. Build a Campaign
  7. 7. Tell a compelling story. What’s your story?
  8. 8. EVERYTHING OLD IS NEW AGAIN STEP TWO
  9. 9. Be a good fundraiser. Be a better marketer.
  10. 10. EVERYTHING OLD IS NEW AGAIN STEP THREE
  11. 11. Let go
  12. 12. Keep your messaging strong, consistent.
  13. 13. EVERYTHING OLD IS NEW AGAIN STEP FOUR
  14. 14. Make mistakes…
  15. 15. …get data
  16. 16. Rationalizing Social Media: The Cost-Benefit Analysis of Fundraising Through Social Media
  17. 17. Social media (n) – 1. What journalists become after a few drinks 2. The universe of online tools, mostly free, that allow individuals and organizations to share their stories, updates, news, and keep up-to-date on the goings-on of others.
  18. 18. “The donor is bothering me…”
  19. 19. - You and your staff’s time: researching, communicating, listening, planning, doing, exploring - Consultants, experts, contractors - Technology - Promoting: graphic design, advertising, print outreach (direct mail, newsletters)
  20. 20. ROI ROE
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