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It is predicted that by 2013 mobile devices will replace personal computers as the preferred way that people access the internet. The exponential growth of the mobile web makes mobile strategy something that nonprofits cannot ignore. Darrell MacMullin will discuss how mobile technologies allow nonprofits to target new types of donors and reach existing donors in new ways. He will discuss some simple ways that nonprofits can get started reaching mobile donors and provide advice about how to launch new and engaging fundraising campaigns through the mobile channel.
- A greater understanding of the growing importance of the mobile channel
- A few simple ways to attract mobile donors
- A glimpse into the future of mobile giving
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