Darren Barefoot - Measuring Social Media Success: Making It Worth It
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You’ve got a Facebook page, a Twitter account and a blog on your website. Great, but what are these emerging communication channels really doing for your organization? Are they enabling you to ...
You’ve got a Facebook page, a Twitter account and a blog on your website. Great, but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How are you measuring the value of your social media activity. Taking lessons from web-centric campaigns like Save the Great Bear, TckTckTck and TheBigWild.org, this session will provide practical solutions to the thorny problem of measuring results on the social web.
Attendees Will Walk Away With:
• Guidelines for how much time organizations should be spending on social media marketing and outreach.
• Simple strategies for connecting online activities to marketing and business goals.
• Recommendations of tools for monitoring and measuring your web presence.
Darren is a writer, marketer and technologist. He regularly speaks about social media, marketing and emerging technology, and has been quoted on the CBC, BBC, The Wall Street Journal and dozens of others. He's the co-author of "Friends With Benefits: A Social Media Marketing Handbook".
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