Mathew Ingram - Listen, Learn, Adapt How The Globe & Mail Did It

Who Am I?
former reporter, columnist, blogger
@mathewi on Twitter (one T)
mathewingram.com/work
GigaOm and Nieman Journalism Lab
[email_address]

The Globe and Social Media
What are we doing?
Why are we doing it?
What have we learned?

Policy Wiki
policywiki.theglobeandmail.com
joint venture with Dominion Institute
An attempt to “crowdsource” policy
Budget, Afghanistan, climate, immigration
The “two million minds” project
L.A. Times “wikitorial”

Cover It Live
Live-blogging widget, embeddable
Comments, photos, audio, video
Dashboard with moderation
Pulls in messages from Twitter
Budget, shooting, Obama, NHL

Twitter
Growing number of staff (45+)
Automated feeds and personal
Connect, listen, promote
Track what readers are saying
Watch communities form

Why are we doing it?
Readers want to connect, contribute
“ People formerly known as the audience”
Readers can be a vast resource
Creating relationships around content
All media is becoming social media

Lessons: The Wiki
Easy to start, difficult to maintain
Having a firm deadline is better
Boring works (spam, vandalism)
Requires regular input, contact
Needs an end goal or focus

Lessons: Cover It Live
People like to share their thoughts
Real-time news is useful to some
Some find it annoying and intrusive
Good to have multiple options

Lessons: Twitter
People like to follow people
Blend of human and automated feed
People want to help and contribute
Interaction improves content
It will use up every minute you have

Questions?

Mathew Ingram - Listen, Learn, Adapt How The Globe & Mail Did It

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