Laurie Dillon-Schalk - Developing a Digital Strategy & Roadmap
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This session focuses on how to create a solid and differentiated digital roadmap, with emphasis on social media planning....
This session focuses on how to create a solid and differentiated digital roadmap, with emphasis on social media planning.
It seems like creating a roadmap in today’s ever changing digital landscape is harder than ever. The pace of change is incredible. Canadian online consumer behaviour has changed dramatically since 2009, emerging medias keep emerging and industries are shifting under social medias’ impact. So questions arise including how do you craft the best digital roadmap without becoming distracted? How do you meet today’s consumer expectations in digital?
Over the years – I’ve come to rely on a number of planning frameworks that bring great focus and balance to my digital planning for many brands with budgets of all sizes.
Join me for I will share:
- How to plan for changing consumer expectations
- How to approach digital strategy planning
- What a social media maturity model looks like and how to apply it to your own roadmap efforts