Word on the Wire  –  Themes & Trends in Philanthropy   Karen Willson, CFRE Senior Vice President KCI (KCI Ketchum Canada I...
2008
90% of funds will come from 10% of donors, Relationships will be key, Accountability will be a cornerstone not a sidebar, ...
Importance definitely grows… <ul><li>Web 1.0 </li></ul><ul><ul><li>Information online…strictly a one-way published media <...
New Statistics <ul><li>1.4B people access web each day </li></ul><ul><li>3.8 B will text a message  </li></ul><ul><li>Cana...
Mean for 2009/10 <ul><li>Technology is here to stay </li></ul><ul><li>Must recognize – and resource for – its growing impo...
Integration <ul><li>Must be part of your overall revenue generation strategy </li></ul><ul><li>Important part of your tool...
What have we seen/read?? Globe and Mail: November 2, 2008 Universities eye 'painful' cuts in wake of crisis St. Catharine ...
May not have heard? <ul><li>Murphy and Helen Hull, donate $10 Million to Humber River Regional </li></ul><ul><li>Charlotte...
Remember this? July 1998 June 2003 S&P/TSX Composite Index
Where to from here? Feb 2004 Feb 2009 S&P/TSX Composite Index
Fundraising in these times. <ul><li>Visible, stay out there </li></ul><ul><li>Ramp up cultivation and stewardship </li></u...
Organizational agility.
Organizational integration.
A new K.I.S.S. principle. <ul><li>Keep it simple and strategic </li></ul><ul><li>Stewardship, Stewardship, Stewardship </l...
Upcoming SlideShare
Loading in …5
×

Karen Willson - Word On The Wire: Themes & Trends In Philanthropy

2,867 views
2,820 views

Published on

This opening discussion will set the stage for the two action-packed days of learning and discovery at MyCharityConnects. Experts from the sector will shed light on current trends, challenges, and opportunities in philanthropy.

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,867
On SlideShare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Karen Willson - Word On The Wire: Themes & Trends In Philanthropy

    1. 1. Word on the Wire – Themes & Trends in Philanthropy Karen Willson, CFRE Senior Vice President KCI (KCI Ketchum Canada Inc.) June 8, 2009
    2. 2. 2008
    3. 3. 90% of funds will come from 10% of donors, Relationships will be key, Accountability will be a cornerstone not a sidebar, Volunteers will be prized resources, Corporate giving will become more transaction-based, Individual donors will be more discerning, Donors will be more diverse, Technology will grow in importance , A mature profession will develop, The strong will get stronger.
    4. 4. Importance definitely grows… <ul><li>Web 1.0 </li></ul><ul><ul><li>Information online…strictly a one-way published media </li></ul></ul><ul><ul><li>Fundraising – the ‘donate now’ button </li></ul></ul><ul><li>Web 2.0 / 3.0 </li></ul><ul><ul><li>Web design that facilitates creativity, information sharing, collaboration (facebook, twitter, blogs) </li></ul></ul><ul><ul><li>Possibilities for fundraising </li></ul></ul>
    5. 5. New Statistics <ul><li>1.4B people access web each day </li></ul><ul><li>3.8 B will text a message </li></ul><ul><li>Canada logs the second highest usage of cell phone time in the world – 400 minutes per month </li></ul><ul><li>70% market penetration in 35-54 age group </li></ul><ul><li>Fastest growing market (guess??) </li></ul>
    6. 6. Mean for 2009/10 <ul><li>Technology is here to stay </li></ul><ul><li>Must recognize – and resource for – its growing importance </li></ul><ul><li>Remember: Decision-makers at many organizations not ‘in touch’ with this technology </li></ul><ul><li>Must not be ‘lost in translation </li></ul>
    7. 7. Integration <ul><li>Must be part of your overall revenue generation strategy </li></ul><ul><li>Important part of your tool-kit </li></ul><ul><li>Have not seen that this is the new, great solution to all of our fundraising issues </li></ul><ul><li>Many influences on donors’ decision making i.e.: economy </li></ul>
    8. 8. What have we seen/read?? Globe and Mail: November 2, 2008 Universities eye 'painful' cuts in wake of crisis St. Catharine Standard: November 11, 2008 Market woes haven't hit Brock too hard Globe and Mail: October 3, 2008 Workplace charity drives prepare for lean times Globe and Mail: October 5, 2008 Donation stats point to charitable ‘perfect storm’ Ottawa Citizen: November 12, 2008 Give generously: Difficult times are when we most need our charities Ottawa Citizen: November 6, 2008 Market woes hobble key charity group: Community Foundation of Ottawa has less money to give, greater demand Globe and Mail: September 30, 2008 Rotman to grow, despite downturn Globe and Mail: September 23, 2008 Charities brace for drop in donors
    9. 9. May not have heard? <ul><li>Murphy and Helen Hull, donate $10 Million to Humber River Regional </li></ul><ul><li>Charlotte & Lewis Steinberg, donate $2 Million to North York General Hospital </li></ul><ul><li>Jay and Barbara Hennick, donate $3 Million to York University (March 2009) </li></ul><ul><li>Dan Greenberg, donates $1 Million to the Ottawa Hospital (March 2009) </li></ul><ul><li>Donna and Gary Slaight, donate $1 Million to Young Centre for Performing Arts, Toronto (February 2009) </li></ul>
    10. 10. Remember this? July 1998 June 2003 S&P/TSX Composite Index
    11. 11. Where to from here? Feb 2004 Feb 2009 S&P/TSX Composite Index
    12. 12. Fundraising in these times. <ul><li>Visible, stay out there </li></ul><ul><li>Ramp up cultivation and stewardship </li></ul><ul><ul><li>Remain the charity of choice </li></ul></ul><ul><ul><li>Maintain the sense of urgency </li></ul></ul><ul><li>Be thoughtful and strategic about solicitation timing </li></ul><ul><ul><li>Who will understand the need to demonstrate leadership and confidence - make gift now, increase size of gift </li></ul></ul><ul><li>Suggest alternative vehicles for making a gift, such as gifts of property, life insurance, or bequests as alternatives to giving cash or stock </li></ul>
    13. 13. Organizational agility.
    14. 14. Organizational integration.
    15. 15. A new K.I.S.S. principle. <ul><li>Keep it simple and strategic </li></ul><ul><li>Stewardship, Stewardship, Stewardship </li></ul><ul><li>Be: </li></ul><ul><ul><li>Mission-focused </li></ul></ul><ul><ul><li>Relationships are key </li></ul></ul><ul><ul><li>Have a plan, work the plan </li></ul></ul><ul><ul><li>Be open and accountable </li></ul></ul><ul><ul><li>Be grateful </li></ul></ul><ul><ul><li>Remember: “People give to People” </li></ul></ul><ul><ul><ul><li>#1 Reason people give: They were asked </li></ul></ul></ul>

    ×