The Remarkables: How Non-ProfitsWin with Word of Mouth Marketing       Julie Szabo and Theodora Lamb
Heartbeat Activities
Website contentSearch engine optimizationEmail marketingPress releasesSocial media updatesOnline advertising
Connect with your CommunityCall for actionRaise moneyShine a light on membersEngage members further
The Problem
Remarkables
“Safe is risky, andrisky is safe.”           - Seth Godin
Recruits new membersInspires actions & activitiesConnects with influencersTells a storyIncreases attentionImproves web pres...
How Do You MakeRemarkables?
Change the medium of the message.
Say it visually.
Riff on what the web loves.
Enable user contributions.
Heartbeat and Remarkables Working Together for Good
Heartbeat Activities
Heartbeat Activities
Heartbeat Activities
Community Feedback Heartbeat Activities
RemarkableCommunity Feedback Heartbeat Activities
Remarkable Result: Unprecedented   Community FeedbackCommunity Engagement    Heartbeat Activities
Remarkable Result: Unprecedented   Community FeedbackCommunity Engagement    Heartbeat Activities
TheGreenestCity Plan  2020                                   Remarkable      Result: Unprecedented        Community Feedba...
Word of mouth ROIMore actionsLess fatigueStronger volunteer powerImpactRelevanceUps the cool factor
IngredientsStrategy: WOMMake great, sharable contentSome budgetEngaged membersStaff resources
Who wants a book?
Questions?
@julieszabo, @theolamb,      @birocreative
http://www.delicious.com/dbarefoot/mcc11
Photos by Caro Wallis, marie.joi,Naida Folgado, Julie Szabo and       Darren Barefoot
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing
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Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing

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If you only engage in ordinary outreach activities – petition asks, email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.

Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.

In this session, we'll discuss how nonprofits and charities are creating remarkable online campaigns based on the theory and philosophy of movement marketing. You'll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.

Takeaways:
- An understanding of the theory of online movement building
- Real-world examples of remarkable online marketing projects
- Inspiration to be creative in their own work

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Julie Szabo & Theodora Lamb - The Remarkables: How Nonprofits Win with Movement Marketing

  1. 1. The Remarkables: How Non-ProfitsWin with Word of Mouth Marketing Julie Szabo and Theodora Lamb
  2. 2. Heartbeat Activities
  3. 3. Website contentSearch engine optimizationEmail marketingPress releasesSocial media updatesOnline advertising
  4. 4. Connect with your CommunityCall for actionRaise moneyShine a light on membersEngage members further
  5. 5. The Problem
  6. 6. Remarkables
  7. 7. “Safe is risky, andrisky is safe.” - Seth Godin
  8. 8. Recruits new membersInspires actions & activitiesConnects with influencersTells a storyIncreases attentionImproves web presence
  9. 9. How Do You MakeRemarkables?
  10. 10. Change the medium of the message.
  11. 11. Say it visually.
  12. 12. Riff on what the web loves.
  13. 13. Enable user contributions.
  14. 14. Heartbeat and Remarkables Working Together for Good
  15. 15. Heartbeat Activities
  16. 16. Heartbeat Activities
  17. 17. Heartbeat Activities
  18. 18. Community Feedback Heartbeat Activities
  19. 19. RemarkableCommunity Feedback Heartbeat Activities
  20. 20. Remarkable Result: Unprecedented Community FeedbackCommunity Engagement Heartbeat Activities
  21. 21. Remarkable Result: Unprecedented Community FeedbackCommunity Engagement Heartbeat Activities
  22. 22. TheGreenestCity Plan 2020 Remarkable Result: Unprecedented Community Feedback Community Engagement Heartbeat Activities
  23. 23. Word of mouth ROIMore actionsLess fatigueStronger volunteer powerImpactRelevanceUps the cool factor
  24. 24. IngredientsStrategy: WOMMake great, sharable contentSome budgetEngaged membersStaff resources
  25. 25. Who wants a book?
  26. 26. Questions?
  27. 27. @julieszabo, @theolamb, @birocreative
  28. 28. http://www.delicious.com/dbarefoot/mcc11
  29. 29. Photos by Caro Wallis, marie.joi,Naida Folgado, Julie Szabo and Darren Barefoot

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