Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit

Traditional Breast Cancer EventsTeas / Luncheons / Gala dinnersGolf tournaments/ Walks & runs

Traditional Breast Cancer Sites

Traditional Breast Exam Material

Traditional Breast Cancer Awareness

How are we different fromother breast cancer charities?

Rethink Events

Rethink’s Website

Touch Look Check (TLC)

Our Partners

What we do Education - Educating young women about the importance of breast health awareness in a bold, creative and upbeat way, focusing on prevention and early detection. Support - Providing much needed emotional and practical support for young women battling breast cancer—the numbers are small but the needs are very real. Community - Creating a community for young people to make a difference in the fight against breast cancer.

Rethink’s Challenge We are small in numbers but big on ideas Lofty goals with a small budget Manage volunteer committees across the country from our head office in Toronto

How do we do all this?By raising our whuffie of course!

Whuffie?!?!

Whuffie is… The residual outcome – the currency of – your reputation. Reputation  Positive Sentiment Current and potential access to  Reciprocity ideas  Influence bridging and bonding Reach capital Talent and resources  Your known accomplishments

Making small charities have BIG reachConversations online: Facebook = Over 500 Million Users Twitter = 106 Million Users Blogs = 156 Million Users (technorati.com) YouTube = 490 Million users worldwide per month

How we raised our whuffie Make our constituents ambassadors for the cause Live in the community we serve Bring the wow-factor Create campaigns that are multi-platform and live in the real world as well as online Stay true to your brand

Rethink’s social media outlets

Twitter Customization

Facebook Customization

Why blogs are awesomeBlogs… Boost donor retention and SEO Answer supporter questions and empower through knowledge Use SEO keywords to improve SEO Drives traffic back to website Google loves blogs! Blogs get your brand personality out Energize your social media

Blog Customization

YouTube Customization

Case Studies:Using social media to reach a large audience

Rethinking how we use social mediaThe Problem:Jill Anzarut, a young mom of 2, needs a life-saving drug called Herceptin tosignificantly lower the chance of recurrence for her type of breast cancer.

Rethinking how we use social mediaThe Action Plan:Reach out and assemble our online community to generate enough noise topressure the Health Minister of Ontario, Deb Matthews, to revisit the policyand make changes based on proof from the most recent research.

Rethinking how we use social mediaThe Outcome:Ontario government decides to provide breast cancer patients with tumoursless than or equal to 1 cm access to the revolutionary drug Herceptin underthe new Evidence Building Program (EBP).

Rethink Romp

Fashion Targets Breast Cancer

Booby Wall

Little Sweetheart Monster’s Ball

Live Laugh LearnLive Laugh Learn is a guaranteed good time. It’s also apretty special opportunity to socialize with other young (oryoungish) women who get what you’re going through, whileenjoying an evening of education, camaraderie and goodies.

Live Laugh Learn

TellHer2.com

About Her

Creating NEW platforms & properties for social media opportunities

Creating NEW platforms & properties for social media opportunities Social Media Plans:  Push through to Facebook  Blogs from the photo shoot/ the men/ the creators/ Rethink project managers  Twitter  YouTube video  QR code

Creating NEW platforms & properties for social media opportunitiesBreast Fest - Film FestivalBreast Fest is the worlds first filmfestival dedicated to breast cancerawareness. This annual festival usesfilms, panels, workshops and speakersto connect people to the breast cancercause, inspire dialogue, facilitatelearning and foster community.

Breast Fest PSA

Creating NEW platforms & properties for social media opportunities Twitter:  Tweets from over 38 cities around the globe!  Strong response to creative for the 2010 Festival: Good & Bad

How do I manage all this?Set up an editorial calendar! Use excel to track all upcoming campaigns and how you are going to promote them. Include a column for: Date, Campaign, Article author (who’s going to write it?), Type of article (Blog, Tweet, Facebook Post, Eblast etc), Publication Date and Notes

You’ve got ideas and a schedule…Now manage it!Tips to take the stress out of managing numerous communities: Link your accounts Use Google Analytics Try an app (North Social, Wildfire, Bitly, Tweet Deck, Tweet Stats etc)

To Recap… Strong Brand = Strong Audience Start building your whuffie Rethink how you use social media Create NEW platforms & properties for social media opportunities Manage it

We think differently

Questions?

Brainstorm time… Take a moment to jot-down a couple of campaigns that your organization runs throughout the year. Now, how can you creatively use those campaigns to push through social media sites to raise awareness? Come up with 2-3 ideas of how you can use Facebook, Twitter, YouTube and your blog to promote the initiatives. Share it!

Email:jordanna@rethinkbreastcancer.comBlog:rethinkbreastcancer.blogspot.comFacebook:Facebook.com/RethinkBreastCancerTwitter:@RethinkTweet

Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit

by CanadaHelps / MyCharityConnects on Jun 06, 2011

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Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit — Presentation Transcript

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