Traditional Breast Cancer EventsTeas / Luncheons / Gala dinnersGolf tournaments/ Walks & runs
Traditional Breast Cancer Sites
Traditional Breast Exam Material
Traditional Breast Cancer Awareness
How are we different fromother breast cancer charities?
Rethink Events
Rethink Events
Rethink’s Website
Touch Look Check (TLC)
Our Partners
What we do Education - Educating young women about the importance of  breast health awareness in a bold, creative and upb...
Rethink’s Challenge We are small in numbers but big on ideas Lofty goals with a small budget Manage volunteer committee...
How do we do all this?By raising our whuffie of course!
Whuffie?!?!
Whuffie is…  The residual outcome – the currency           of – your reputation. Reputation                         Posi...
Making small charities have BIG reachConversations online: Facebook = Over 500 Million Users Twitter = 106 Million Users...
How we raised our whuffie Make our constituents ambassadors for the cause Live in the community we serve Bring the wow-...
Rethink’s social media outlets
Twitter Customization
Facebook Customization
Why blogs are awesomeBlogs… Boost donor retention and SEO Answer supporter questions and empower through knowledge Use ...
Blog Customization
YouTube Customization
Case Studies:Using social media to reach a large audience
Rethinking how we use social mediaThe Problem:Jill Anzarut, a young mom of 2, needs a life-saving drug called Herceptin to...
Rethinking how we use social mediaThe Action Plan:Reach out and assemble our online community to generate enough noise top...
Rethinking how we use social mediaThe Outcome:Ontario government decides to provide breast cancer patients with tumoursles...
Rethink Romp
Rethink Romp
Rethink Romp
Rethink Romp
Rethink Romp
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Fashion Targets Breast Cancer
Booby Wall
Little Sweetheart Monster’s Ball
Little Sweetheart Monster’s Ball
Little Sweetheart Monster’s Ball
Live Laugh LearnLive Laugh Learn is a guaranteed good time. It’s also apretty special opportunity to socialize with other ...
Live Laugh Learn
Live Laugh Learn
TellHer2.com
TellHer2.com
About Her
Creating NEW platforms & properties for social            media opportunities
Creating NEW platforms & properties for social            media opportunities                           Social Media Plans...
Creating NEW platforms & properties for social            media opportunities
Creating NEW platforms & properties for social               media opportunitiesBreast Fest - Film FestivalBreast Fest is ...
Breast Fest PSA
Creating NEW platforms & properties for social            media opportunities
Creating NEW platforms & properties for social            media opportunities
Creating NEW platforms & properties for social            media opportunities                              Twitter:       ...
Creating NEW platforms & properties for social            media opportunities
How do I manage all this?Set up an editorial calendar! Use excel to track all upcoming campaigns and how you are going  t...
You’ve got ideas and a schedule…Now manage it!Tips to take the stress out of managing numerous communities: Link your acc...
To Recap… Strong Brand = Strong Audience Start building your whuffie Rethink how you use social media Create NEW platf...
We think differently
Questions?
Brainstorm time… Take a moment to jot-down a couple of campaigns that your  organization runs throughout the year. Now, ...
Email:jordanna@rethinkbreastcancer.comBlog:rethinkbreastcancer.blogspot.comFacebook:Facebook.com/RethinkBreastCancerTwitte...
Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
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Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit

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Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit
Jordanna Ber, Rethink Breast Cancer

As one of the first widely used social media tools, blogs are still a great way to share your message and your ideas online. But the first questions that nonprofits have about setting up a blog is: “What do we write about?” It’s a great question that deserves an even greater answer! In this workshop, Jordanna Ber will walk you through how she manages the Rethink Breast Cancer blog (and other social media channels) by employing methods she learned in the magazine industry. Learn how an editorial calendar can help you create, manage, and track your content. Discover how to transform your company’s assets into interesting and unique content that will get your community of followers talking!

Takeaways:
- How to set up an editorial calendar to effectively manage your blog and other social content
- Tips and tricks to take the stress out of managing numerous social media networks
- How to turn content into social media objects

Published in: Health & Medicine, Business
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Jordanna Ber - Thinking Like a Magazine Editor: Blogging Strategies for your Nonprofit

  1. 1. Traditional Breast Cancer EventsTeas / Luncheons / Gala dinnersGolf tournaments/ Walks & runs
  2. 2. Traditional Breast Cancer Sites
  3. 3. Traditional Breast Exam Material
  4. 4. Traditional Breast Cancer Awareness
  5. 5. How are we different fromother breast cancer charities?
  6. 6. Rethink Events
  7. 7. Rethink Events
  8. 8. Rethink’s Website
  9. 9. Touch Look Check (TLC)
  10. 10. Our Partners
  11. 11. What we do Education - Educating young women about the importance of breast health awareness in a bold, creative and upbeat way, focusing on prevention and early detection. Support - Providing much needed emotional and practical support for young women battling breast cancer—the numbers are small but the needs are very real. Community - Creating a community for young people to make a difference in the fight against breast cancer.
  12. 12. Rethink’s Challenge We are small in numbers but big on ideas Lofty goals with a small budget Manage volunteer committees across the country from our head office in Toronto
  13. 13. How do we do all this?By raising our whuffie of course!
  14. 14. Whuffie?!?!
  15. 15. Whuffie is… The residual outcome – the currency of – your reputation. Reputation  Positive Sentiment Current and potential access to  Reciprocity ideas  Influence bridging and bonding Reach capital Talent and resources  Your known accomplishments
  16. 16. Making small charities have BIG reachConversations online: Facebook = Over 500 Million Users Twitter = 106 Million Users Blogs = 156 Million Users (technorati.com) YouTube = 490 Million users worldwide per month
  17. 17. How we raised our whuffie Make our constituents ambassadors for the cause Live in the community we serve Bring the wow-factor Create campaigns that are multi-platform and live in the real world as well as online Stay true to your brand
  18. 18. Rethink’s social media outlets
  19. 19. Twitter Customization
  20. 20. Facebook Customization
  21. 21. Why blogs are awesomeBlogs… Boost donor retention and SEO Answer supporter questions and empower through knowledge Use SEO keywords to improve SEO Drives traffic back to website Google loves blogs! Blogs get your brand personality out Energize your social media
  22. 22. Blog Customization
  23. 23. YouTube Customization
  24. 24. Case Studies:Using social media to reach a large audience
  25. 25. Rethinking how we use social mediaThe Problem:Jill Anzarut, a young mom of 2, needs a life-saving drug called Herceptin tosignificantly lower the chance of recurrence for her type of breast cancer.
  26. 26. Rethinking how we use social mediaThe Action Plan:Reach out and assemble our online community to generate enough noise topressure the Health Minister of Ontario, Deb Matthews, to revisit the policyand make changes based on proof from the most recent research.
  27. 27. Rethinking how we use social mediaThe Outcome:Ontario government decides to provide breast cancer patients with tumoursless than or equal to 1 cm access to the revolutionary drug Herceptin underthe new Evidence Building Program (EBP).
  28. 28. Rethink Romp
  29. 29. Rethink Romp
  30. 30. Rethink Romp
  31. 31. Rethink Romp
  32. 32. Rethink Romp
  33. 33. Fashion Targets Breast Cancer
  34. 34. Fashion Targets Breast Cancer
  35. 35. Fashion Targets Breast Cancer
  36. 36. Fashion Targets Breast Cancer
  37. 37. Fashion Targets Breast Cancer
  38. 38. Fashion Targets Breast Cancer
  39. 39. Fashion Targets Breast Cancer
  40. 40. Fashion Targets Breast Cancer
  41. 41. Fashion Targets Breast Cancer
  42. 42. Fashion Targets Breast Cancer
  43. 43. Fashion Targets Breast Cancer
  44. 44. Fashion Targets Breast Cancer
  45. 45. Booby Wall
  46. 46. Little Sweetheart Monster’s Ball
  47. 47. Little Sweetheart Monster’s Ball
  48. 48. Little Sweetheart Monster’s Ball
  49. 49. Live Laugh LearnLive Laugh Learn is a guaranteed good time. It’s also apretty special opportunity to socialize with other young (oryoungish) women who get what you’re going through, whileenjoying an evening of education, camaraderie and goodies.
  50. 50. Live Laugh Learn
  51. 51. Live Laugh Learn
  52. 52. TellHer2.com
  53. 53. TellHer2.com
  54. 54. About Her
  55. 55. Creating NEW platforms & properties for social media opportunities
  56. 56. Creating NEW platforms & properties for social media opportunities Social Media Plans:  Push through to Facebook  Blogs from the photo shoot/ the men/ the creators/ Rethink project managers  Twitter  YouTube video  QR code
  57. 57. Creating NEW platforms & properties for social media opportunities
  58. 58. Creating NEW platforms & properties for social media opportunitiesBreast Fest - Film FestivalBreast Fest is the worlds first filmfestival dedicated to breast cancerawareness. This annual festival usesfilms, panels, workshops and speakersto connect people to the breast cancercause, inspire dialogue, facilitatelearning and foster community.
  59. 59. Breast Fest PSA
  60. 60. Creating NEW platforms & properties for social media opportunities
  61. 61. Creating NEW platforms & properties for social media opportunities
  62. 62. Creating NEW platforms & properties for social media opportunities Twitter:  Tweets from over 38 cities around the globe!  Strong response to creative for the 2010 Festival: Good & Bad
  63. 63. Creating NEW platforms & properties for social media opportunities
  64. 64. How do I manage all this?Set up an editorial calendar! Use excel to track all upcoming campaigns and how you are going to promote them. Include a column for: Date, Campaign, Article author (who’s going to write it?), Type of article (Blog, Tweet, Facebook Post, Eblast etc), Publication Date and Notes
  65. 65. You’ve got ideas and a schedule…Now manage it!Tips to take the stress out of managing numerous communities: Link your accounts Use Google Analytics Try an app (North Social, Wildfire, Bitly, Tweet Deck, Tweet Stats etc)
  66. 66. To Recap… Strong Brand = Strong Audience Start building your whuffie Rethink how you use social media Create NEW platforms & properties for social media opportunities Manage it
  67. 67. We think differently
  68. 68. Questions?
  69. 69. Brainstorm time… Take a moment to jot-down a couple of campaigns that your organization runs throughout the year. Now, how can you creatively use those campaigns to push through social media sites to raise awareness? Come up with 2-3 ideas of how you can use Facebook, Twitter, YouTube and your blog to promote the initiatives. Share it!
  70. 70. Email:jordanna@rethinkbreastcancer.comBlog:rethinkbreastcancer.blogspot.comFacebook:Facebook.com/RethinkBreastCancerTwitter:@RethinkTweet
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