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Ideas for GivingTuesday

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Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and …

Explore ways your nonprofit can get involved in #GivingTuesdayCA this year. This presentation shares many ideas - from the simple to more complex - for engaging your supporters, raising awareness, and supporting philanthropy this December 2nd, 2014. GivingTuesday is a global movement that creates a new day on the calendar focused on giving back.

Published in: Government & Nonprofit

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  • 1. #GivingTuesdayCa Ideas for Your Charity
  • 2. Today’s Presenter Kirstin Beardsley Charity Engagement @ CanadaHelps
  • 3. About CanadaHelps CanadaHelps is a registered charity that provides secure, low-cost, and easy-to-use online fundraising solutions to Canadian charities. CanadaHelps is a founding partner in bringing GivingTuesday to Canada! WELCOME TO GIVING MADE SIMPLE!
  • 4. #GivingTuesdayCa Overview
  • 5. What is GivingTuesday? “We have two days that are good for the economy. Now we have a day that is good for the community too.” www.GivingTuesday.ca #GivingTuesdayCa December 2, 2014
  • 6. • 1,300+ Canadian GivingTuesday partners, and over 10,000 partners worldwide • More than a million Canadians were engaged with the GivingTuesday message through partners, traditional media, social media • Significant increases in giving: Blackbaud, CanadaHelps, and Mobile Giving Foundation reported significant increases in charitable donations Highlights from 2013
  • 7. Highlights from 2013 • Corporate Canada supports GivingTuesday: CIBC, Interac, Deloitte, Newfoundland Power, Tim Hortons, Canadian Tire, PayPal Canada and more! • Celebrities endorsed GivingTuesday (let’s see more Canadian celebs this year!): Ellen Degeneres, Heidi Klum, Barbra Streisand, Kourtney Kardashian, Jennifer Lopez, Bill Gates… and many more. • Cities of Norfolk County (ON), Guelph, and Calgary endorsed GivingTuesday
  • 8. Media Support of GivingTuesday • GivingTuesday received media pickup with the following outlets: • CTV News • The Globe and Mail • Canada AM • Global News • CBC Radio • Ottawa Citizen • Metro News • National Post • Yahoo News • Huffington Post Canada • MSN.com • 2013 GivingTuesday Media Partners: Twitter, The Walrus, Savvy Mom
  • 9. Get Involved in GivingTuesday! 1. Become a GivingTuesday partner at www.givingtuesday.ca 2. Launch a GivingTuesday campaign 3. Share your involvement and join the conversation #GivingTuesdayCA
  • 10. What Does GivingTuesday Offer? • The chance to tell giving stories and bring attention to philanthropic commitments. • The strength of an international “umbrella” and unified message that upholds and supports many individual campaigns and messages. #GivingTuesdayCa harnesses the power of a collective voice to make a difference.
  • 11. Why is GivingTuesday Powerful? • A new narrative around giving and volunteerism. • The synergies in leveraging collective relationships, media partners and communication assets. • A powerful “hook” to rally major social media, outdoor media, traditional media partners to help us “tell the story” about the power of giving. • A comprehensive messaging platform and coordinated communication strategy that will support all participants. • For individuals, it is an opportunity to be part of a global celebration of generosity. #GivingTuesdayCa is something that everyone can share with friends, family and colleagues.
  • 12. GivingTuesday Canada Founding Partners
  • 13. #GivingTuesdayCa Participation Ideas
  • 14. Fundraising
  • 15. Ask for Donations Use the #GivingTuesdayCa movement as a way to kick-off your year-end fundraising appeals
  • 16. CREATE A SPECIFIC #GivingTuesdayCa CUSTOM DONATE NOW PAGE • CanadaHelps Custom Donate Now pages can be created for specific funds or campaigns. • Create a specific #GivingTuesdayCa page and solicit donations on December 2nd.
  • 17. • Create a dialogue with your community about how they give gifts and give back at this time of the year • Create a gift catalogue for your charity and promote the giving of meaningful gifts • Encourage donations in honour of others • Encourage people to “give the gift of giving” with CanadaHelps Charity Gift Cards Promote Charitable Gifts for the Holidays
  • 18. HEIFER INTERNATIONAL • Created an infographic that highlighted the power of shopping dollars when used for altruistic purposes • “Does it surprise you that 79% of Americans polled would rather have a donation made in their name rather than a gift they know they'll never use? That's nearly 80 percent of your shopping list!” • Created an online savings calculator that helped people figure out how much they saved on Black Friday & Cyber Monday…then encouraged people to put those savings towards Heifer International • Engagement methods: PR, email, social media
  • 19. Corporate Partnerships
  • 20. FIND A MATCHING PARTNER • Find a local company that would like to get involved in #GivingTuesdayCa • Ask them to match donations made to your organization on December 2nd • Promote the match to your donors and let them know that their donations can have a greater impact if they give on #GivingTuesdayCa • A matching appeal is a great way to leverage existing/planned donations
  • 21. Alzheimer Society of Nova Scotia & Deloitte Deloitte matched up to $5,000 in donations from individuals, allowing the Alzheimer Society of Nova Scotia to raise over $10k!
  • 22. Awareness Raising through Social Media
  • 23. USE TWITTER & OTHER SOCIAL MEDIA Use the #GivingTuesdayCa hashtag to join the larger GivingTuesday conversation
  • 24. SHARE GIVING STORIES • Ask your supporters to send in a photo or short video about why they give • Give them a simple statement to complete such as “I give because…” or “I give back by…” to make it easy for them to get involved • On December 2, post the contributions to your social media channels
  • 25. #Unselfie Unselfies are personal images posted on social feeds that showcase generosity
  • 26. American Red Cross #GiveWithMeaning
  • 27. GIVE KIDS THE WORLD VILLAGE • Rolled out a social media and email campaign two weeks prior asking their Facebook and Twitter followers to make a donation • Changed their cover photos on Facebook and Twitter with creative from their #GivingTuesday campaign • Fortunate enough to have an anonymous donor match donations up to $10,000 • The matching donation really encouraged people to donate and created a sense of urgency • Garnered 121 new donors, and the average donation was $124 • Lessons learned: start earlier, and engage fans more
  • 28. Donor or Volunteer Recognition
  • 29. SAY THANKS • Use #GivingTuesdayCa as an opportunity to give back to your supporters and thank them! • Show how much your organization appreciates its volunteers, donors, and sponsors by making a short video Example: http://www.givingtuesday.ca/gt/pa thways-education-thank-video • Take some photos of your team with signs saying “Thank you” and post them to Facebook or Pinterest
  • 30. Support Your Mission & Take Direct Action
  • 31. Art à la carte Art à la carte launched a Letters of Hope campaign, asking community members to write letters of encouragement and support to long- term patients.
  • 32. “You provide a great service. Small organizations like ours benefit tremendously, keeping our overhead low & spending more on good works!” -Better Day Alliance - UrbanPromise Vancouver - ABC Life Literacy Canada FONDATION CENTRE ACTION Promoted their annual spring Wheelchair Basketball Tournament by enrolling teams for 2014 and establishing new employee donation matching programs
  • 33. Young Detroit Builders Young Detroit Builders partnered with local business to create teams to winterize 20 homes in Detroit’s North End
  • 34. Promote a Culture of Generosity
  • 35. The City of Calgary made a proclamation to officially declare December 3rd, 2013 “GivingTuesday” Get your city involved for 2014!
  • 36. The University of Guelph hosted a Giving Fair to introduce students to opportunities to give back in the community.
  • 37. • Use #GivingTuesdayCa as an opportunity to shift the conversation away from giving funds and promote different ways to support your organization: • Skilled volunteering • Raising awareness for your organization • Fundraising • Forwarding your newsletter • Sharing your Facebook page • Retweeting • Donating goods Promote Other Ways of Giving
  • 38. LET #GivingTuesdayCa HELP YOU! • Resources on www.givingtuesday.ca • Partner Toolkit • Case Studies • Intro to Social Media Guide • Facebook Best Practices • Corporate Engagement Guide • Blog posts • Download logos and graphic assets Join the GivingTuesday Canada mailing list!
  • 39. Upcoming Webinars Partnering with businesses for GivingTuesday • July 29th @ 2pm Eastern Sign up for the GivingTuesday mailing list to learn more about upcoming webinars that will help your charity make the most of GivingTuesday! www.GivingTuesday.ca