Join Rebecca Ruby Higman, Product Marketing Manager from Network for Good, for a presentation on how to take your emails from good to great.
As supporters become increasingly web-savvy—and decreasingly engaged with printed material—it’s important for nonprofits to meet their base where they are: in their inboxes. Though social networks like Facebook and Twitter may be snagging headlines for big traffic, there is no doubt that email is ubiquitous. (Do you even know anyone anymore who lacks an email address?)
With that in mind, there’s never been a better time for organizations to break the habit of relying on Microsoft Outlook or Gmail for e-newsletters and begin forging real relationships with supporters online. Rebecca will take you through the steps to demystify online outreach and provides practical tips for kicking off an email marketing program right away:
• Learn how to choose the right email service
• Get tips for growing your email contact list (the right ways!)
• Develop stellar content that has subscribers waiting by their inboxes to receive your messages
• Get your questions answered during a live Q&A
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