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GivingPages

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Presentation slides from our April 8, 2009 webinar. ...

Presentation slides from our April 8, 2009 webinar.

GivingPages are personalized fundraising pages on CanadaHelps. They are an easy, free, and unique way for fundraisers to reach out to people and make it easy for those people to donate.

Topics we'll cover:
- How to set up and manage a GivingPage
- Anatomy of a GivingPage
- Suggestions and tips on how to use them
- Success stories
- And much more!

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    GivingPages GivingPages Presentation Transcript

    • April 8, 2009
    • Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications.
    • Today’s Presenters • Amy Huynh Communications Intern • Kirstin Beardsley Communications and Marketing Coordinator
    • What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
    • Webinar Agenda 1. What are GivingPages? 2. How Can They Be Used? 3. GivingPage Features • Customizable • Personalized fundraising • Uses the power of social networks • Track donations 4. Creating and Managing GivingPages 5. Frequently Asked Questions
    • WHAT ARE GIVINGPAGES?
    • • Peer-to-peer fundraising pages • Allows individuals to raise funds for their charity or charities of choice • Allows charities to create a unique space to highlight specific initiatives/campaigns • Free to set up! • Safe and secure • Easy to create, manage, personalize, and share!
    • The Anatomy of a GivingPage Title Description Add to Any Button Image Fundraising Goal & Progress Donations Received List Charity List Donate Now Button Expiration Date
    • HOW CAN THEY BE USED?
    • Great ways to use GivingPages! 1. Pledge pages: walkathons, marathons, etc. 2. Highlight specific projects and campaigns 3. Turns donors & supporters into fundraisers: wedding registry, birthdays, host/hostess gifts, graduation, baby shower, etc.
    • Pledge Events
    • Fundraising Campaign • Set up by the charity themselves to create unique donation page for their specific campaign • People were asked to donate $100 to purchase a “virtual” brick as part of a glass tower to be featured in Ireland Park • Sold over 500 bricks!
    • Wedding Registry
    • Baby Shower
    • Birthday
    • 1. Customizable 2. Personalized fundraising 3. Uses the power of social networks 4. Track donations GIVINGPAGES FEATURES
    • FEATURE #1 CUSTOMIZABLE
    • Customizable Images and Messaging • Choose from our stock of photos, or add your very own for a personal touch • Include a compelling message about the fundraising initiative
    • FEATURE #2 PERSONALIZED FUNDRAISING
    • Peer-to-Peer Fundraising Tool • Greater emotional appeal (people give to people) • Turns supporters into fundraisers • Draws upon idea of microphilanthropy – power of the small donation
    • FEATURE #3 USES THE POWER OF SOCIAL NETWORKS
    • Spread the word and Promote • Easily share the unique GivingPage link with the Add to Any feature • Quickly post to social networking websites like Facebook, Twitter, LinkedIn, etc. to expand reach and increase donations! • Include it in your email signature
    • Sharing with Add to Any Add to Any Button Social Networking Websites
    • GivingPages on a Facebook Profile
    • FEATURE #4 TRACK DONATIONS
    • Fundraising Progress • Set a goal • Thermometer shows fundraising progress • Track donors and their donations
    • SETTING UP AND MANAGING A GIVINGPAGE
    • Creating a GivingPage • Easy, quick and FREE! • Visit www.canadahelps.org and click GivingPages Click here!
    • My GivingPages: Homepage Create a GivingPage Management buttons
    • Manage My GivingPage: Details
    • My GivingPage: Donations Received
    • FREQUENTLY ASKED QUESTIONS
    • Does it cost anything to use? • It’s FREE • Set up a GivingPage for any initiative or occasion • Encourage donors to create their own in support of your organization • CanadaHelps assesses 3% per donation
    • How do I share my GivingPage? • GivingPages each have a unique link • Can be shared with others electronically • Share using Add to Any button
    • Who gets the tax receipt? How does it get sent? • Donors get the tax receipt • CanadaHelps emails receipts to donors automatically
    • How will I know which donations came through which pages? • In your MyCharity account, look for “GivingPages” in the Donation Source field of the donation • The name of the person who set up the GivingPage is in the Honouree field
    • How do we get the money? • The funds are disbursed along with your regular CanadaHelps donations • Details will be in your MyCharity account
    • Do I set up the pages or do my donors? • You should set up a GivingPage account for your own fundraising initiatives • Encourage donors to set up their own pages • For pledge events, give your donors instructions on how to set up the page and images if they need them
    • How do I get my donors to set up GivingPages? • Promote GivingPages in your communications with donors (e-newsletters, blogs and website) • Give them ideas for occasions to set up pages
    • Give your donors ideas for setting up GivingPages • Birthdays • Weddings & Anniversaries • Office collections • In memoriam gifts • Graduation • Baby showers • Fundraising competitions • …Turn your donors and supporters into fabulous fundraisers!
    • www.mycharityconnects.org • Free online resources UPCOMING WEBINARS • Information about technology “CanadaHelps 101” • Demos April 22 2PM – 3PM (ET) • More webinars! • Conference details “Upgrading your e-Newsletter” May 6 2PM – 3PM (ET)
    • www.mycharityconnects.org/conference • June 8 – 9, 2009, MaRS Centre, Toronto • 4 keynotes, 25 workshops to choose from • Generously supported by the Ontario Trillium Foundation • Register today!
    • Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away!
    • Thank you for attending! Slides will be up on: www.slideshare.net/MyCharityConnects Check out www.mycharityconnects.org for resources! Register for the conference at: mycharityconnects.eventbrite.com Questions, feedback, comments? Email Amy at: amyh@canadahelps.org Thanks to: