April 8, 2009

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Today’s Presenters
• Amy Huynh
Communications Intern
• Kirstin Beardsley
Communications and Marketing Coordinator

What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.

Webinar Agenda
1. What are GivingPages?
2. How Can They Be Used?
3. GivingPage Features
• Customizable
• Personalized fundraising
• Uses the power of social networks
• Track donations
4. Creating and Managing GivingPages
5. Frequently Asked Questions

WHAT ARE GIVINGPAGES?

• Peer-to-peer fundraising pages
• Allows individuals to raise funds for their charity or
charities of choice
• Allows charities to create a unique space to highlight
specific initiatives/campaigns
• Free to set up!
• Safe and secure
• Easy to create, manage, personalize, and share!

The Anatomy of a GivingPage
Title
Description
Add to Any Button
Image
Fundraising Goal &
Progress
Donations Received List
Charity List
Donate Now Button
Expiration Date

HOW CAN THEY BE USED?

Great ways to use GivingPages!
1. Pledge pages: walkathons, marathons, etc.
2. Highlight specific projects and campaigns
3. Turns donors & supporters into fundraisers:
wedding registry, birthdays, host/hostess gifts,
graduation, baby shower, etc.

Pledge Events

Fundraising Campaign
• Set up by the charity
themselves to create
unique donation page for
their specific campaign
• People were asked to
donate $100 to purchase a
“virtual” brick as part of a
glass tower to be featured
in Ireland Park
• Sold over 500 bricks!

Wedding Registry

Baby Shower

Birthday

1. Customizable
2. Personalized fundraising
3. Uses the power of social networks
4. Track donations
GIVINGPAGES FEATURES

FEATURE #1
CUSTOMIZABLE

Customizable Images and Messaging
• Choose from our stock of photos, or add your
very own for a personal touch
• Include a compelling message about the
fundraising initiative

FEATURE #2
PERSONALIZED FUNDRAISING

Peer-to-Peer Fundraising Tool
• Greater emotional appeal (people give to
people)
• Turns supporters into fundraisers
• Draws upon idea of microphilanthropy – power
of the small donation

FEATURE #3
USES THE POWER OF SOCIAL NETWORKS

Spread the word and Promote
• Easily share the unique GivingPage link with
the Add to Any feature
• Quickly post to social networking websites like
Facebook, Twitter, LinkedIn, etc. to expand reach
and increase donations!
• Include it in your email signature

Sharing with Add to Any
Add to Any Button
Social Networking
Websites

GivingPages on a Facebook Profile

FEATURE #4
TRACK DONATIONS

Fundraising Progress
• Set a goal
• Thermometer shows fundraising progress
• Track donors and their donations

SETTING UP AND MANAGING A
GIVINGPAGE

Creating a GivingPage
• Easy, quick and FREE!
• Visit www.canadahelps.org and click GivingPages
Click here!

My GivingPages: Homepage
Create a GivingPage
Management buttons

Manage My GivingPage: Details

My GivingPage: Donations Received

FREQUENTLY ASKED QUESTIONS

Does it cost anything to use?
• It’s FREE
• Set up a GivingPage for any initiative or occasion
• Encourage donors to create their own in support
of your organization
• CanadaHelps assesses 3% per donation

How do I share my GivingPage?
• GivingPages each have a unique link
• Can be shared with others electronically
• Share using Add to Any button

Who gets the tax receipt?
How does it get sent?
• Donors get the tax receipt
• CanadaHelps emails receipts to donors
automatically

How will I know which donations
came through which pages?
• In your MyCharity account, look for “GivingPages”
in the Donation Source field of the donation
• The name of the person who set up the
GivingPage is in the Honouree field

How do we get the money?
• The funds are disbursed along with your
regular CanadaHelps donations
• Details will be in your MyCharity account

Do I set up the pages or do my donors?
• You should set up a GivingPage account for your
own fundraising initiatives
• Encourage donors to set up their own pages
• For pledge events, give your donors instructions
on how to set up the page and images if they
need them

How do I get my donors to
set up GivingPages?
• Promote GivingPages in your communications
with donors (e-newsletters, blogs and
website)
• Give them ideas for occasions to set up pages

Give your donors ideas for setting up
GivingPages
• Birthdays
• Weddings & Anniversaries
• Office collections
• In memoriam gifts
• Graduation
• Baby showers
• Fundraising competitions
• …Turn your donors and supporters into fabulous
fundraisers!

www.mycharityconnects.org
• Free online resources
UPCOMING WEBINARS
• Information about
technology “CanadaHelps 101”
• Demos April 22
2PM – 3PM (ET)
• More webinars!
• Conference details “Upgrading your e-Newsletter”
May 6
2PM – 3PM (ET)

www.mycharityconnects.org/conference
• June 8 – 9, 2009, MaRS Centre, Toronto
• 4 keynotes, 25 workshops to choose from
• Generously supported by the Ontario
Trillium Foundation
• Register today!

Question and Answer
You can hear us, but
we can’t hear you
Ask questions here
Ask away!

Thank you for attending!
Slides will be up on: www.slideshare.net/MyCharityConnects
Check out www.mycharityconnects.org for resources!
Register for the conference at: mycharityconnects.eventbrite.com
Questions, feedback, comments? Email Amy at: amyh@canadahelps.org
Thanks to: