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Get Social with your Peer-to-Peer FundraisingEvents                                         February 29,2012
reminders You can hear us, but we can’t hear you Turn up your computer’s volume Slides will be available on www.mychari...
What is CanadaHelps?  A public charitable foundation that provides accessible and affordable  online technology to both do...
today’s presenterKirstin BeardsleyMarketing & Communications ManagerCanadaHelps
The State of Peer-to-Peer Fundraising
• CanadaHelps GivingPages launched in 2006• Since 2006, giving through CanadaHelps GivingPages has  doubled
Source: Blackbaud
Source: Blackbaud
Peerrecommendationsare a keymotivator forgiving… especiallyfor young donors.
Your role is to support fundraisers and help     make fundraising EASY and FUN.
1. Enable Online Fundraising
• Fundraising is                        confusing and                        scary for those                        who ar...
• How-to resources: manual, webinar, contact  information
Help fundraisers with their ask
• It’s not just about setting up the page!• Help fundraisers build their story
Encourageasks on allchannels:- email- Facebook- Twitter- LinkedIn- face-to-face
Give Ideas for Social Media Success!• Personal stories• Campaign updates• Thank donors
3. Regular communication
•   Share tips•   Fundraising success stories•   Stories about the cause•   Status updates on campaign
4. Create Shareable Content• Don’t expect fundraisers to do it all!
Stories, stories, s     tories!
• Videos are ideal for sharing on social media
5. Segment Your Communication
Returning        TeamNewbies                Participants     Captains Need more                         Tips for support t...
Friendly Competition• People love to share how they’re doing  compared to others
• Encourages more fundraising• Ongoing content for sharing via social media
ABOUT MYCHARITYCONNECTS
www.mycharityconnects.orgfree online resources Information about  technology and social media Webinars Past webinar sli...
MyCharityConnects Conference 2012         JUNE 12 – 13 | Allstream Centre, Toronto                 Collaborate to build a ...
Upcoming Webinars                 www.mycharityconnects.org• February 1 - What You Need To Know about Google+• February 15...
for more great resources…
Keep in touch!        info@canadahelps.org    www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects   www.facebo...
Get Social with your Peer-to-Peer Fundraising Events
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Get Social with your Peer-to-Peer Fundraising Events

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Wondering how can you add a social spin to your fundraising events? Join us for this webinar as we take you through how to take your peer-to-peer fundraising events to the next level with social media, emerging technologies, and a little imagination!

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  • Other providers are seeing similar resultsWe’re in a P2P moment, given all that online technology allows us to do
  • In all cases, our research demonstrated that participants who use social media tools set higher fundraising goals, raise more money, and reach more donors. We also found, however, that each of the popular social media tools has a slightly different impact on event participants’ fundraising.
  • CanadaHelps offers GivingPagesWhether or not you use GPs or another online tool, after reviewing the Blackbaud information, it’s clear that all of your fundraising events much have an online donation page
  • - You can’t just give the link to the setup tool and expect your fundraisers to start raising thousands of dollars, you need to build tools and resources for your fundraisers if you want them to have success.
  • Steps for Life
  • Help them create a list of all people they might ask, including those in their social networks (work colleagues, friends, etc…)Help them set a realistic goal – remember those who set a fundraising goal tend to raise more funds
  • We see many charities provide a standard bit of text for fundraising pages… but we know that what encourages people to give is an emotional connection.Encourage fundraisers to explain why they care about the cause, or their personal connection to the issue at hand – nothing beats a personal storySteps for Life exampleOf course, this is the kind of content that people will share on social media, so make sure you encourage it
  • Email and social media are particularly important in getting people to give.
  • So simple, but this is absolutely key. As I mentioned, you can’t just put out the call to fundraise and assume everyone will maintain their energy – this is something they’re adding to their already busy schedules. Infuse them with the energy they need to keep going. Set up a regular email, but don’t forget other channels. Make sure that you’re communicating across all channels. Sending campaign updates through SM makes it easier for
  • - When you send emails out, include suggested tweets or Facebook updates… make it really easy for your fundraisers
  • Third annual conferenceJoin non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.After 2 sold-out years, MyCharityConnects is back and better than ever for 2011. Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t.
  • Updated list - http://mycharityconnects.org/webinars/
  • Transcript of "Get Social with your Peer-to-Peer Fundraising Events"

    1. 1. Get Social with your Peer-to-Peer FundraisingEvents February 29,2012
    2. 2. reminders You can hear us, but we can’t hear you Turn up your computer’s volume Slides will be available on www.mycharityconnects.org For the best webinar experience, close all other applications Have questions? Type questions in the Questions Log
    3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
    4. 4. today’s presenterKirstin BeardsleyMarketing & Communications ManagerCanadaHelps
    5. 5. The State of Peer-to-Peer Fundraising
    6. 6. • CanadaHelps GivingPages launched in 2006• Since 2006, giving through CanadaHelps GivingPages has doubled
    7. 7. Source: Blackbaud
    8. 8. Source: Blackbaud
    9. 9. Peerrecommendationsare a keymotivator forgiving… especiallyfor young donors.
    10. 10. Your role is to support fundraisers and help make fundraising EASY and FUN.
    11. 11. 1. Enable Online Fundraising
    12. 12. • Fundraising is confusing and scary for those who aren’t used to it.2. Provide Extensive Support Material
    13. 13. • How-to resources: manual, webinar, contact information
    14. 14. Help fundraisers with their ask
    15. 15. • It’s not just about setting up the page!• Help fundraisers build their story
    16. 16. Encourageasks on allchannels:- email- Facebook- Twitter- LinkedIn- face-to-face
    17. 17. Give Ideas for Social Media Success!• Personal stories• Campaign updates• Thank donors
    18. 18. 3. Regular communication
    19. 19. • Share tips• Fundraising success stories• Stories about the cause• Status updates on campaign
    20. 20. 4. Create Shareable Content• Don’t expect fundraisers to do it all!
    21. 21. Stories, stories, s tories!
    22. 22. • Videos are ideal for sharing on social media
    23. 23. 5. Segment Your Communication
    24. 24. Returning TeamNewbies Participants Captains Need more Tips for support to Refresher motivating get started team Fundraising Share their Chances to tips & ideas expertise connect
    25. 25. Friendly Competition• People love to share how they’re doing compared to others
    26. 26. • Encourages more fundraising• Ongoing content for sharing via social media
    27. 27. ABOUT MYCHARITYCONNECTS
    28. 28. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
    29. 29. MyCharityConnects Conference 2012 JUNE 12 – 13 | Allstream Centre, Toronto Collaborate to build a stronger sector. Innovate to solve complex problems. Celebrate our work and the difference we’re making.• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.• Registration opens in February www.mycharityconnects.org/conference
    30. 30. Upcoming Webinars www.mycharityconnects.org• February 1 - What You Need To Know about Google+• February 15 - Introduction to TechSoup Canadas Online Donations Program• February 29 - Get Social with your Peer-to-Peer Fundraising Events• March 14 - Essential Facebook Tips for Your Charity• March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration• April 11 - The Rules Around Tools• April 25 - Essential Twitter Tips for Your Charity• May 9 - Preparing for a Website Redesign• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online Communications
    31. 31. for more great resources…
    32. 32. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
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