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Fundraising is all about the stages of a relationship – moving from the first meeting to the long term commitment. Online fundraising is no different. How do you make the most of online channels in maximizing your relationships? What are the opportunities and what are the challenges? Most importantly, how does it change your relationships? Through real cases and examples, we explore the best practices and fundamentals of how to fundraise online.
Louise Bellingham leads the development of marketing strategies and support for United Way Toronto. An experienced, senior marketing and communications professional from the telecom industry, Louise and her team are focused on building increased engagement with the brand and enhancing the resource development efforts of the largest United Way in North America.
She has leveraged over 20 years of direct marketing experience to build one of the largest online fundraising campaigns in Canada. She leads a team devoted to direct response fundraising and relationship building and consults with organizations across North America.