Toronto 2009 - Five Pillars Of Internet Fundraising
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What does it take to successfully fundraise and market your organization online? Why do you have to ‘let go’ of the brand, and how do you do that? How do you make your “Donate Now” button a real call to action? Learn how to use your existing powerful strategies in the online world and build a successful Web 2.0 campaign, enabling you to be a good fundraiser and an even better marketer.
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Toronto 2009 - Five Pillars Of Internet Fundraising
- 1. Five Pillars of Internet Fundraising November 5, 2009 Brought to you today courtesy of
- 5. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
- 9. GivingPages
- 13. • 7,000 charities signed up • $100 million+ in donations ($40 million a year) • Find all 84,000 registered charities on the site
- 18. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
- 19. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
- 20. PILLAR 1.0 OF INTERNET FUNDRAISING
- 23. Put your Donate Now button everywhere. Always be asking.
- 24. The Donate Now button • More pervasive than a magazine subscription card • Less annoying – never ends up in your lap
- 25. Donors love monthly giving, especially online
- 26. Go where your donors are
- 27. PILLAR 2.0 OF INTERNET FUNDRAISING
- 33. If you’ve ever done off-line printing, you can do online too…
- 34. • Don’t be good at technology.
- 35. PILLAR 3.0 OF INTERNET FUNDRAISING
- 37. “You are only as good as the obscurity of your sources” - Richard Serra, American minimalist sculptor
- 40. Environmental & International Development organizations tend to be the earliest adopters and integrators of online tools and are strong online fundraisers
- 41. PILLAR 4.0 OF INTERNET FUNDRAISING
- 42. Build a Campaign
- 43. Be a good fundraiser. Be a better marketer.
- 46. Tell them a compelling story. What’s your story?
- 54. PILLAR 5.0 OF INTERNET FUNDRAISING
- 55. Let go
- 58. Keep your messaging strong and consistent.
- 62. A low-cost (often free!), accessible educational program of CanadaHelps Next Webinar www.mycharityconnects.org Free online resource centre “What Would Harvey Do? An • Information about technology introduction to social media using the (hypothetical) case • Video demonstrations study of Harvey Milk” • More webinars with guest MARK FARMER • Past webinar recordings • Learning opportunities NOVEMBER 18 • Events 2PM – 3PM (Eastern Time)
- 63. UPCOMING EVENTS MyCharityConnects On the Road presented by Direct Energy November 12 – CALGARY, Alberta November 13 – EDMONTON, Alberta Integrating Fundraising Streams: From Online to Planned Giving November 19 – BARRIE, Ontario The Five Pillars of Online Fundraising November 23 – VANCOUVER, British Columbia November 25 – VICTORIA, British Columbia www.mycharityconnects.org/events
- 65. Your turn
- 67. Thank you for attending! Slides available at: www.tinyurl.com/fivepillarssk Check out www.mycharityconnects.org for resources! Thanks to:
- 68. Five Pillars of Internet Fundraising November 5, 2009 Brought to you today courtesy of