Five Pillars of Internet
Fundraising
November 5, 2009
Brought to you today
courtesy of

What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.

Charity Gift Cards

Causes on Facebook

GivingPages

Gifts of Securities

• 7,000 charities signed up
• $100 million+ in donations ($40 million
a year)
• Find all 84,000 registered charities on
the site

Fundraising 1.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events Online
Planned Gifts Annual Members
Telephone
E-mail?
Mail
In-Person

Fundraising 2.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events
Planned Gifts Annual Members
Online
Telephone
Mail
In-Person

PILLAR 1.0 OF INTERNET
FUNDRAISING

Don’t
forget
to ask.

Where’s your
button?

Put your Donate
Now button
everywhere.
Always be
asking.

The Donate Now button
• More pervasive than a
magazine subscription
card
• Less annoying – never
ends up in your lap

Donors love monthly
giving, especially
online

Go where your donors are

PILLAR 2.0 OF INTERNET
FUNDRAISING

Get data,
make
mistakes

If you’ve ever
done off-line
printing, you
can do online
too…

• Don’t be good at
technology.

PILLAR 3.0 OF INTERNET
FUNDRAISING

Steal from
Goliath

“You are only as good as the
obscurity of your sources”
- Richard Serra, American minimalist sculptor

Environmental &
International
Development
organizations tend
to be the earliest
adopters and
integrators of online
tools and are strong
online fundraisers

PILLAR 4.0 OF INTERNET
FUNDRAISING

Build a
Campaign

Be a good
fundraiser.
Be a better
marketer.

Tell them a compelling story.
What’s your story?

PILLAR 5.0 OF INTERNET
FUNDRAISING

Let go

Keep your messaging
strong and consistent.

ABOUT MYCHARITYCONNECTS

A low-cost (often free!), accessible
educational program of CanadaHelps
Next Webinar
www.mycharityconnects.org
Free online resource centre “What Would Harvey Do? An
• Information about technology introduction to social media
using the (hypothetical) case
• Video demonstrations study of Harvey Milk”
• More webinars
with guest MARK FARMER
• Past webinar recordings
• Learning opportunities NOVEMBER 18
• Events 2PM – 3PM
(Eastern Time)

UPCOMING EVENTS
MyCharityConnects On the Road presented by Direct Energy
November 12 – CALGARY, Alberta
November 13 – EDMONTON, Alberta
Integrating Fundraising Streams: From Online to Planned Giving
November 19 – BARRIE, Ontario
The Five Pillars of Online Fundraising
November 23 – VANCOUVER, British Columbia
November 25 – VICTORIA, British Columbia
www.mycharityconnects.org/events

Your
turn

Owen Charters
Executive Director
owen@canadahelps.org
416-628-6948

Thank you for attending!
Slides available at:
www.tinyurl.com/fivepillarssk
Check out www.mycharityconnects.org for resources!
Thanks to:

Five Pillars of Internet
Fundraising
November 5, 2009
Brought to you today
courtesy of