Five Pillars Of Internet Fundraising

Five Pillars of Internet Fundraising October 21, 2009 For audio, turn on your speakers, or Call +1 516 453 0014; Code 274-864-523

Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call +1 516 453 0014; Code 274-864-523

CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call +1 516 453 0014; Code 274-864-523

Today’s Presenters • Owen Charters Executive Director, CanadaHelps For audio, turn on your speakers, or Call +1 516 453 0014; Code 274-864-523

Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person

Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person

PILLAR 1.0 OF INTERNET FUNDRAISING

Don’t forget to ask.

Where’s your button?

Put your Donate Now button everywhere. Always be asking.

The Donate Now button • More pervasive than a magazine subscription card • Less annoying – never ends up in your lap

Donors love monthly giving, especially online

Go where your donors are

Get data, make mistakes

If you’ve ever done off-line printing, you can do online too…

• Don’t be good at technology.

Steal from Goliath

“You are only as good as the obscurity of your sources” - Richard Serra, American minimalist sculptor

Environmental & International Development organizations tend to be the earliest adopters and integrators of online tools and are strong online fundraisers

Build a Campaign

Be a good fundraiser. Be a better marketer.

Tell them a compelling story. What’s your story?

Let go

Keep your messaging strong and consistent.

ABOUT MYCHARITYCONNECTS

www.mycharityconnects.org Next Webinar • Free online resources • Information about technology “Budgeting for Social Media” • Video demonstrations with guest LINDSEY PATTEN • Information on upcoming webinars November 4 2PM – 3PM • Learning opportunities (Eastern Time)

Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away!

Thank you for attending! Webinar slides, recording and handout will be up on: www.mycharityconnects.org/pastwebinars Check out www.mycharityconnects.org for resources! Questions, feedback, comments? Email Carlo at: carlo@canadahelps.org Thanks to:

Five Pillars Of Internet Fundraising

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