Everything Old is New Again: The Fundamentals of Fundraising in the Digital World

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Slides from our November 24th webinar.

The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.

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Everything Old is New Again: The Fundamentals of Fundraising in the Digital World

  1. 1. November 24, 2010 Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
  2. 2. For the best webinar experience, close all other applications. Reminders Type questions in the Questions Log Turn up your volume You can hear us, but we can’t hear you Presentation slides will be available on Slideshare
  3. 3. CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
  4. 4. Today’s Presenter Owen Charters Executive Director & CEO CanadaHelps
  5. 5. Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
  6. 6. Fundraising 1.0 Event s Direct Response/ Annual Major & Planned Gifts Services & Members Online Fundraising & Revenue Programs Telephone Mail In-Person Prospects E-mail?
  7. 7. Fundraising 2.0 Event s Direct Response/ Annual Major & Planned Gifts Services & Members Fundraising & Revenue Programs Telephone Mail In-Person Prospects Online
  8. 8. EVERYTHING OLD IS NEW AGAIN PRINCIPLE ONE
  9. 9. Be a good fundraiser
  10. 10. Build a Campaign
  11. 11. Tell a compelling story. What’s your story?
  12. 12. EVERYTHING OLD IS NEW AGAIN PRINCIPLE TWO
  13. 13. Be a good fundraiser. Be a better marketer.
  14. 14. EVERYTHING OLD IS NEW AGAIN PRINCIPLE THREE
  15. 15. Let go
  16. 16. Keep your messaging strong, consistent.
  17. 17. EVERYTHING OLD IS NEW AGAIN PRINCIPLE FOUR
  18. 18. Make mistakes…
  19. 19. …get data
  20. 20. ABOUT MYCHARITYCONNECTS
  21. 21. Free online resources • Information about technology • Video demonstrations • More webinars • Past webinar recordings • Learning opportunities • Events “Do You Feel Technology Is a Source of Frustration or Creativity for your Organization?” Anil Patel Executive Director, Framework Foundation December 8 2PM – 3PM (Eastern Time) www.mycharityconnects.org
  22. 22. Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away!
  23. 23. Thank you for attending! Webinar slides and recording will be up on: www.mycharityconnects.org/pastwebinars Check out www.mycharityconnects.org for resources! Questions, feedback, comments? Email us at: info@canadahelps.org
  24. 24. Direct Mail Providers • www.imninc.com – imakenews • www.icontact.com • www.constantcontact.com • www.verticalresponse.com • www.cvent.com

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