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Everything Old is New Again: The Fundamentals of Fundraising in the Digital World

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Slides from our November 24th webinar. ...

Slides from our November 24th webinar.

The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.

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    Everything Old is New Again: The Fundamentals of Fundraising in the Digital World Everything Old is New Again: The Fundamentals of Fundraising in the Digital World Presentation Transcript

    • Everything Old is New Again: TheFundamentals of Fundraising in the Digital World November 24, 2010
    • Reminders You can hear us, but we can’t hear youType questions in the Questions Log Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications.
    • CanadaHelps.orgWhat is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities.
    • Today’s PresenterOwen Charters Executive Director & CEO CanadaHelps
    • Everything Old is New Again:The Fundamentals of Fundraising in the Digital World
    • Fundraising 1.0 Prospects Fundraising & Revenue ProgramsMajor & Direct Services Event OnlinePlanned Response/ & sGifts Annual Members Telephone E-mail? Mail In-Person
    • Fundraising 2.0 Prospects Fundraising & Revenue ProgramsMajor & Direct Services EventPlanned Response/ & sGifts Annual Members Online Telephone Mail In-Person
    • EVERYTHING OLD IS NEW AGAINPRINCIPLE ONE
    • Be agoodfundraiser
    • Build aCampaign
    • Tell a compelling story. What’s your story?
    • EVERYTHING OLD IS NEW AGAINPRINCIPLE TWO
    • Be a goodfundraiser.Be a bettermarketer.
    • EVERYTHING OLD IS NEW AGAINPRINCIPLE THREE
    • Let go
    • Keep your messaging strong, consistent.
    • EVERYTHING OLD IS NEW AGAINPRINCIPLE FOUR
    • Makemistakes…
    • …getdata
    • ABOUT MYCHARITYCONNECTS
    • www.mycharityconnects.orgFree online resources “Do You Feel Technology Is a Source of • Information about Frustration or Creativity for your technology Organization?” • Video demonstrations Anil Patel • More webinars Executive Director, Framework Foundation • Past webinar recordings December 8 • Learning opportunities 2PM – 3PM • Events (Eastern Time)
    • Question and AnswerYou can hear us, butwe can’t hear youAsk questions hereAsk away!
    • Thank you for attending! Webinar slides and recording will be up on: www.mycharityconnects.org/pastwebinarsCheck out www.mycharityconnects.org for resources! Questions, feedback, comments? Email us at: info@canadahelps.org
    • Direct Mail Providers• www.imninc.com – imakenews• www.icontact.com• www.constantcontact.com• www.verticalresponse.com• www.cvent.com