Medicine Hat 2010 - Everything Old Is New Again

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Medicine Hat 2010 - Everything Old Is New Again

  1. 1. Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
  2. 2. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
  3. 3. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
  4. 4. EVERYTHING OLD IS NEW AGAIN STEP ONE
  5. 5. Be a good fundraiser
  6. 6. Build a Campaign
  7. 7. Tell a compelling story. What’s your story?
  8. 8. EVERYTHING OLD IS NEW AGAIN STEP TWO
  9. 9. Be a good fundraiser. Be a better marketer.
  10. 10. EVERYTHING OLD IS NEW AGAIN STEP THREE
  11. 11. Let go
  12. 12. Keep your messaging strong, consistent.
  13. 13. EVERYTHING OLD IS NEW AGAIN STEP FOUR
  14. 14. Make mistakes…
  15. 15. …get data

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