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Everything Old is New Again:
  Integrating offline with online giving

             November 19, 2009
About CanadaHelps
          What’s happening online?
       Planned Giving = Online Giving?
            Fundraising 1.0 to...
Charity Gift Cards
Causes on Facebook
GivingPages
Gifts of Securities
Growth in median U.S. online giving,
          over prior year:

        45%       in 2006


        42%       in 2007



...
Daily giving through
  Causes on Facebook:



$3,000          in 2008




$30,000         in 2009
Of all giving online:

15%       From the ‘Greatest Generation’
          Born 1901-1945


52%       From Baby Boomers
   ...
A visitor who is satisfied
 with their experience
    with a nonprofit
        website is

        49%
 more likely to giv...
Average online one-
             time gift in 2008:   $151
Average online one-time gift in
     the month of December:    ...
Percentage of all annual
   online giving that
happens in the month of
      December:

       48%
4%
     Proportion of all new donors to
     charities in 2004 who were
     acquired online




9%   Proportion of all ne...
1 in 5
visitors to a nonprofit
website go specifically
 to make a donation
26%   of offline donors who describe
      themselves as ‘loyal’ to the
      causes they support




41%
      of online ...
of U.S. charities blogging, using text

41%   messages, and playing with new
      technologies in 2009, as compared to 7%...
Percentage of offline donors
  who would urge others to
    support the same cause:    34%
                               ...
Total giving through CanadaHelps,
               to date:

$100,000,000                      and counting




 60%
       ...
Credits & Sources
CanadaHelps
Network for Good, October 2009
Blackbaud Index of National Fundraising Performance, April 20...
Gift Planning is the donor-centered
                     process of
purposeful and thoughtful
process of planning charitab...
Fundraising 1.0
                              Prospects


           Fundraising & Revenue Programs

Major &       Direct ...
Fundraising 2.0
                               Prospects


           Fundraising & Revenue Programs

Major &       Direct...
BUILDING ONLINE RELATIONSHIPS FOR
FUNDRAISING
STEP ONE
Be a
good
fundraiser
Build a
Campaign
Tell a compelling story.
  What’s your story?
BUILDING ONLINE RELATIONSHIPS FOR
FUNDRAISING
STEP TWO
Be a good
fundraiser.

Be a better
marketer.
BUILDING ONLINE RELATIONSHIPS FOR
FUNDRAISING
STEP THREE
Let go
Keep your messaging
  strong, consistent.
BUILDING ONLINE RELATIONSHIPS FOR
FUNDRAISING
STEP FOUR
Make
mistakes…
…get
data
ABOUT MYCHARITYCONNECTS
A low-cost (often free!), accessible
educational program of CanadaHelps

        www.mycharityconnects.org
 Free online re...
UPCOMING EVENTS
The Five Pillars of Online Fundraising
November 23 – VANCOUVER, British Columbia
November 25 – VICTORIA, B...
Owen Charters
Executive Director

owen@canadahelps.org
416-628-6948
Thank you for attending!

                Slides available at:
   http://www.tinyurl.com/plannedgivingsimcoe

Check out ww...
Everything Old is New Again:
  Integrating offline with online giving

             November 19, 2009
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
Barrie 2009 - Everything Old Is New Again
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Barrie 2009 - Everything Old Is New Again

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Slides for the Everything Old Is New Again seminar presented in Barrie on November 19, 2009.

Published in: Education, News & Politics
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Transcript of "Barrie 2009 - Everything Old Is New Again"

  1. 1. Everything Old is New Again: Integrating offline with online giving November 19, 2009
  2. 2. About CanadaHelps What’s happening online? Planned Giving = Online Giving? Fundraising 1.0 to 2.0 Building Online Relationships for Fundraising
  3. 3. Charity Gift Cards
  4. 4. Causes on Facebook
  5. 5. GivingPages
  6. 6. Gifts of Securities
  7. 7. Growth in median U.S. online giving, over prior year: 45% in 2006 42% in 2007 28% in 2008
  8. 8. Daily giving through Causes on Facebook: $3,000 in 2008 $30,000 in 2009
  9. 9. Of all giving online: 15% From the ‘Greatest Generation’ Born 1901-1945 52% From Baby Boomers Born 1946-1962 30% From Generation X Born 1962-1980 The most significant characteristic associated with online giving is higher education.
  10. 10. A visitor who is satisfied with their experience with a nonprofit website is 49% more likely to give than one who was dissatisfied with the overall experience
  11. 11. Average online one- time gift in 2008: $151 Average online one-time gift in the month of December: $248 Average online gifts are higher than the average offline gift.
  12. 12. Percentage of all annual online giving that happens in the month of December: 48%
  13. 13. 4% Proportion of all new donors to charities in 2004 who were acquired online 9% Proportion of all new donors to charities in 2008 who were acquired online
  14. 14. 1 in 5 visitors to a nonprofit website go specifically to make a donation
  15. 15. 26% of offline donors who describe themselves as ‘loyal’ to the causes they support 41% of online donors who describe themselves as ‘loyal’ to the causes they support
  16. 16. of U.S. charities blogging, using text 41% messages, and playing with new technologies in 2009, as compared to 7% in 2006.
  17. 17. Percentage of offline donors who would urge others to support the same cause: 34% 59% Percentage of online donors who would urge others to support the same cause:
  18. 18. Total giving through CanadaHelps, to date: $100,000,000 and counting 60% average annual growth of online giving in $ through CanadaHelps since 2004
  19. 19. Credits & Sources CanadaHelps Network for Good, October 2009 Blackbaud Index of National Fundraising Performance, April 2009 ForeSee Results - Nonprofit Website Survey, Spring 2009 Chronicle of Philanthropy, May 2009 DonorTrends, 2005 "The State of Online Fundraising", Blackbaud, September 2009
  20. 20. Gift Planning is the donor-centered process of purposeful and thoughtful process of planning charitable gifts, giving by a donor to the whether current or future gifts, that charities of his or her choice. meets philanthropic goals and balances personal, family, and tax considerations
  21. 21. Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
  22. 22. Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
  23. 23. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP ONE
  24. 24. Be a good fundraiser
  25. 25. Build a Campaign
  26. 26. Tell a compelling story. What’s your story?
  27. 27. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP TWO
  28. 28. Be a good fundraiser. Be a better marketer.
  29. 29. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP THREE
  30. 30. Let go
  31. 31. Keep your messaging strong, consistent.
  32. 32. BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP FOUR
  33. 33. Make mistakes…
  34. 34. …get data
  35. 35. ABOUT MYCHARITYCONNECTS
  36. 36. A low-cost (often free!), accessible educational program of CanadaHelps www.mycharityconnects.org Free online resource centre Next Webinar • Information about technology Top Ten Social Media Mistakes • Video demonstrations to Avoid • More webinars DECEMBER 2 • Past webinar recordings 2PM – 3PM • Learning opportunities (Eastern Time) • Events
  37. 37. UPCOMING EVENTS The Five Pillars of Online Fundraising November 23 – VANCOUVER, British Columbia November 25 – VICTORIA, British Columbia Peterborough Area Fundraisers Network November 26 – PETERBOROUGH, Ontario www.mycharityconnects.org/events
  38. 38. Owen Charters Executive Director owen@canadahelps.org 416-628-6948
  39. 39. Thank you for attending! Slides available at: http://www.tinyurl.com/plannedgivingsimcoe Check out www.mycharityconnects.org for resources! Thanks to:
  40. 40. Everything Old is New Again: Integrating offline with online giving November 19, 2009
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