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Barrie 2009 - Everything Old Is New Again
 

Barrie 2009 - Everything Old Is New Again

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Slides for the Everything Old Is New Again seminar presented in Barrie on November 19, 2009.

Slides for the Everything Old Is New Again seminar presented in Barrie on November 19, 2009.

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    Barrie 2009 - Everything Old Is New Again Barrie 2009 - Everything Old Is New Again Presentation Transcript

    • Everything Old is New Again: Integrating offline with online giving November 19, 2009
    • About CanadaHelps What’s happening online? Planned Giving = Online Giving? Fundraising 1.0 to 2.0 Building Online Relationships for Fundraising
    • Charity Gift Cards
    • Causes on Facebook
    • GivingPages
    • Gifts of Securities
    • Growth in median U.S. online giving, over prior year: 45% in 2006 42% in 2007 28% in 2008
    • Daily giving through Causes on Facebook: $3,000 in 2008 $30,000 in 2009
    • Of all giving online: 15% From the ‘Greatest Generation’ Born 1901-1945 52% From Baby Boomers Born 1946-1962 30% From Generation X Born 1962-1980 The most significant characteristic associated with online giving is higher education.
    • A visitor who is satisfied with their experience with a nonprofit website is 49% more likely to give than one who was dissatisfied with the overall experience
    • Average online one- time gift in 2008: $151 Average online one-time gift in the month of December: $248 Average online gifts are higher than the average offline gift.
    • Percentage of all annual online giving that happens in the month of December: 48%
    • 4% Proportion of all new donors to charities in 2004 who were acquired online 9% Proportion of all new donors to charities in 2008 who were acquired online
    • 1 in 5 visitors to a nonprofit website go specifically to make a donation
    • 26% of offline donors who describe themselves as ‘loyal’ to the causes they support 41% of online donors who describe themselves as ‘loyal’ to the causes they support
    • of U.S. charities blogging, using text 41% messages, and playing with new technologies in 2009, as compared to 7% in 2006.
    • Percentage of offline donors who would urge others to support the same cause: 34% 59% Percentage of online donors who would urge others to support the same cause:
    • Total giving through CanadaHelps, to date: $100,000,000 and counting 60% average annual growth of online giving in $ through CanadaHelps since 2004
    • Credits & Sources CanadaHelps Network for Good, October 2009 Blackbaud Index of National Fundraising Performance, April 2009 ForeSee Results - Nonprofit Website Survey, Spring 2009 Chronicle of Philanthropy, May 2009 DonorTrends, 2005 "The State of Online Fundraising", Blackbaud, September 2009
    • Gift Planning is the donor-centered process of purposeful and thoughtful process of planning charitable gifts, giving by a donor to the whether current or future gifts, that charities of his or her choice. meets philanthropic goals and balances personal, family, and tax considerations
    • Fundraising 1.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Online Planned Gifts Annual Members Telephone E-mail? Mail In-Person
    • Fundraising 2.0 Prospects Fundraising & Revenue Programs Major & Direct Response/ Services & Events Planned Gifts Annual Members Online Telephone Mail In-Person
    • BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP ONE
    • Be a good fundraiser
    • Build a Campaign
    • Tell a compelling story. What’s your story?
    • BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP TWO
    • Be a good fundraiser. Be a better marketer.
    • BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP THREE
    • Let go
    • Keep your messaging strong, consistent.
    • BUILDING ONLINE RELATIONSHIPS FOR FUNDRAISING STEP FOUR
    • Make mistakes…
    • …get data
    • ABOUT MYCHARITYCONNECTS
    • A low-cost (often free!), accessible educational program of CanadaHelps www.mycharityconnects.org Free online resource centre Next Webinar • Information about technology Top Ten Social Media Mistakes • Video demonstrations to Avoid • More webinars DECEMBER 2 • Past webinar recordings 2PM – 3PM • Learning opportunities (Eastern Time) • Events
    • UPCOMING EVENTS The Five Pillars of Online Fundraising November 23 – VANCOUVER, British Columbia November 25 – VICTORIA, British Columbia Peterborough Area Fundraisers Network November 26 – PETERBOROUGH, Ontario www.mycharityconnects.org/events
    • Owen Charters Executive Director owen@canadahelps.org 416-628-6948
    • Thank you for attending! Slides available at: http://www.tinyurl.com/plannedgivingsimcoe Check out www.mycharityconnects.org for resources! Thanks to:
    • Everything Old is New Again: Integrating offline with online giving November 19, 2009