Essential Twitter Tips For Your Charity

  • 1,623 views
Uploaded on

The most interesting thing about Twitter is that it entertaining, informative, connective, distracting, and (potentially) destructive – all at the same time. As with all this to keep in mind, what are …

The most interesting thing about Twitter is that it entertaining, informative, connective, distracting, and (potentially) destructive – all at the same time. As with all this to keep in mind, what are the key things you need to know and understand about Twitter to use it effectively for your organization? Join us as we take you through our 10 essential Twitter tips!

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,623
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
20
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Essential Twitter Tips for Your Charity April 25, 2012
  • 2. reminders You can hear us, but we can’t hear you Slides will be available on www.mycharityconnects.org For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  • 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
  • 4. today’s presenterKara GolaniNonprofit Training AssociateCanadaHelps
  • 5. AgendaTwitter 2012 Statistics 10 Tips About MyCharityConnectsQ&A
  • 6. Twitter 2012 Images from Online Schools infographic
  • 7. 2012 Statistics Source: Infographic Labs Images courtesy of: Infographic Labs
  • 8. Before you get started… Do people know your organization is on Twitter?
  • 9. 1. Say it again…and again …and again
  • 10. ADAPT Your Content: • Share the same information but frame it to suit the networkReuse Existing Content
  • 11. Remember…  Timing is everything: determine when your key constituents are online  Tweet ~5-6 times a day  Consider time zones  Don’t be complacent: repeat ideas; change wording  Don’t go overboard  Consistency is key
  • 12. 2. Twitiquette
  • 13. Say ‘Please’ and ‘Thank You’
  • 14. Follow Your Followers
  • 15. Don’t be selfish; RT others(and they’ll RT you in return)
  • 16. Be transparent
  • 17. • Listening is GOOD• Lurking is a great way to learnBut…• Find your voice• Add value Don’t just lurk
  • 18. #SocEnt #charity #MobileTech#Fundraising #Volunteering #SM4SG #event #Nonprofit #NPTech #SocialMedia #FollowFriday #sm4np#slacktivism #donation #Philanthropy • #: a means of categorizing tweets (usually by topic) • Make your tweets ‘searchable’ • Add relevance to your tweets • Potentially generate or participate in ‘trending topics’ • Increases chances of being retweeted • Target your audience & grow your follower base3. #Use #Hashtags!
  • 19. 4. Listen & Learn 1. Keep up-to-date on what’s happening in the world 2. Know how people feel about your organization Learn from others’ successes and failures: #rogers1number #mcdstories
  • 20. Source: Beth Kanter, bethkanter.org5. Know Your Community Source: Beth Kanter, bethkanter.org
  • 21. 6. Become an Instigator• Start conversations • Use ‘learning loops’ to• Host tweetchats determine what content• Ask thought-provoking questions interests your online community
  • 22. S hort (140 imple harable7. The Three S’s
  • 23. 8. Engage with Influencers
  • 24. 9. Measure, measure, measure • Followers/Unfollowers • Retweets • Mentions • Bit.ly and other link trackers • Hootsuite Analytics • Klout • PeerIndex • Twerpscan • MentionMap • Google Analytics • Twitter Alerts
  • 25. THE BENEFITS:• Time Management• Productivity• Brand Management• Effectiveness of Tweets• Grow Your Follower Base• Collaboration 10. Use a SM Dashboard
  • 26. ABOUT MYCHARITYCONNECTS
  • 27. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
  • 28. MyCharityConnects Conference 2012 JUNE 12 – 13 | Allstream Centre, Toronto Collaborate to build a stronger sector. Innovate to solve complex problems. Celebrate our work and the difference we’re making.• Join non-profits from across Canada and social media experts for the premier social media and online fundraising learning opportunity of the year.• Early-bird Deadline: April 30, 2012 www.mycharityconnects.org/conference
  • 29. 2012 MyCharityConnects Webinars www.mycharityconnects.org/webinarsJoin us for these FREE online information sessions that cover topics relating toonline technology, social media and fundraising. Registration is open toemployees, volunteers, and board members of Canadian charities and nonprofits.May 9 - Preparing for a Website RedesignMay 23 - Editorial Calendar Essentials: Organize &Plan Your Online CommunicationsJune 27 - Elements of a Great YouTube Video
  • 30. 2012 MyCharityConnects Workshops www.mycharityconnects.org/workshops CanadaHelps often conducts workshops on the topics of online fundraising and social media in communities across Canada. Registration is open to employees, volunteers, and board members of Canadian charities and nonprofits.Back to Basics: Developing a Social Media Strategy for Your Organization• April 26 – Barrie, ON (presented in collaboration with Barrie Public Library)
  • 31. for more great resources…
  • 32. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
  • 33. QUESTIONS?