I Came, I Saw, I Planned   Social Media Strategy Workshop
“ A revolution doesn ’t  happen when a society adopts new tools. It happens when a society adopts new behaviors.” UsNow  -...
<ul><ul><ul><li>SWOT Analysis </li></ul></ul></ul><ul><ul><ul><li>Strengths </li></ul></ul></ul><ul><ul><ul><li>Weaknesses...
<ul><ul><ul><li>Strategizing in 7 Steps </li></ul></ul></ul><ul><ul><ul><li>Set objectives  </li></ul></ul></ul><ul><ul><u...
 
 
 
 
 
 
<ul><li>Top 5 Resources </li></ul><ul><li>Wikinomics  by Don Tapscott </li></ul><ul><li>Cluetrain Manifesto  by Rick Levin...
What If?.. <ul><li>Somebody left a negative comment on your Facebook page… </li></ul><ul><li>Your twitter account was hack...
Your Turn You have 50 twitter followers and you are embarking on fundraising campaign. How can you use twitter to raise $1...
Your Turn Your board wants to evaluate your organizations’ online engagement efforts. How can you satisfy the board?
More Case Studies and Good Examples <ul><li>Best Job in the World  - contests </li></ul><ul><li>KIVA  - strong values, com...
THANK YOU!
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Elena Yunusov - I Came, I Saw, I Planned Social Media Strategies

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Now that you’ve got your staff and board excited about social media, what’s the next step? Like any other communications or marketing plan, it starts with a strategy, rooted in your organization’s desire to enhance your relationships with your stakeholders. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will we’ll touch on how each fits into the communications plan you’ve already got.

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Elena Yunusov - I Came, I Saw, I Planned Social Media Strategies

  1. 1. I Came, I Saw, I Planned Social Media Strategy Workshop
  2. 2. “ A revolution doesn ’t happen when a society adopts new tools. It happens when a society adopts new behaviors.” UsNow - http: //usnowfilm .com
  3. 3. <ul><ul><ul><li>SWOT Analysis </li></ul></ul></ul><ul><ul><ul><li>Strengths </li></ul></ul></ul><ul><ul><ul><li>Weaknesses </li></ul></ul></ul><ul><ul><ul><li>Opportunities </li></ul></ul></ul><ul><ul><ul><li>Threats </li></ul></ul></ul>
  4. 4. <ul><ul><ul><li>Strategizing in 7 Steps </li></ul></ul></ul><ul><ul><ul><li>Set objectives </li></ul></ul></ul><ul><ul><ul><li>Analysis of existing strategies </li></ul></ul></ul><ul><ul><ul><li>Strategic Issues Check </li></ul></ul></ul><ul><ul><ul><li>Critical Success Factors </li></ul></ul></ul><ul><ul><ul><li>Key Performance Indicators </li></ul></ul></ul><ul><ul><ul><li>Preparation </li></ul></ul></ul><ul><ul><ul><li>Monitoring, Measurement and Evaluation </li></ul></ul></ul>
  5. 11. <ul><li>Top 5 Resources </li></ul><ul><li>Wikinomics by Don Tapscott </li></ul><ul><li>Cluetrain Manifesto by Rick Levine, Chris Locke, Doc Searles, Dave Weinberger </li></ul><ul><li>Never Eat Alone by Keith Ferrazzi, Tahl Raz </li></ul><ul><li>Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath </li></ul><ul><li>Don't Make Me Think! A Common Sense Approach to Web Usability by Steve Krug </li></ul>
  6. 12. What If?.. <ul><li>Somebody left a negative comment on your Facebook page… </li></ul><ul><li>Your twitter account was hacked… </li></ul><ul><li>Someone misunderstands you and spreads wrong information… </li></ul>
  7. 13. Your Turn You have 50 twitter followers and you are embarking on fundraising campaign. How can you use twitter to raise $1,000? Come up with 5 steps
  8. 14. Your Turn Your board wants to evaluate your organizations’ online engagement efforts. How can you satisfy the board?
  9. 15. More Case Studies and Good Examples <ul><li>Best Job in the World - contests </li></ul><ul><li>KIVA - strong values, community involved in building the organization </li></ul><ul><li>Google - providing value for free. What is the return? </li></ul><ul><li>Department of Culture - community mobilization </li></ul><ul><li>TakingITglobal - youth engagement </li></ul>
  10. 16. THANK YOU!
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