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Now that you’ve got your staff and board excited about social media, what’s the next step? Like any other communications or marketing plan, it starts with a strategy, rooted in your organization’s desire to enhance your relationships with your stakeholders. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will we’ll touch on how each fits into the communications plan you’ve already got.