Elements of a Great YouTube Video


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YouTube has an incredibly diverse and engaged global community who not only post videos, but interact with each other through text comments, video responses, and messages. YouTube provides content and community, providing nonprofits with both a media outlet and a social networking site. Join us for this webinar as we go through the elements of a GREAT YouTube video.

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Elements of a Great YouTube Video

  1. 1. Elements of a Great YouTube Video June 27, 2012
  2. 2. reminders You can hear us, but we can’t hear you Slides will be available on www.mycharityconnects.org For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  3. 3. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.
  4. 4. today’s presenterKara GolaniNonprofit Training AssociateCanadaHelps
  5. 5. AgendaYouTube 2012 Statistics What Makes a Great Video? Other YouTube TipsAbout MyCharityConnects
  6. 6. Canadians love video: 71% of Canadians using YouTubeIf the search queries were tallied separately from Google,YouTube would be the second largest search engine in theworld. 2012 STATISTICS Sources: Time Magazine, The Beast with a Billion Eyes Customer Insight Group (infographic) www.OneHourEverySecond.com www.youtube.com Comscore – 2012 Digital Future in Focus Report
  8. 8. Keep it Short “The average viral video onYouTube is two minutes or less”– Anthony Wing Kosner, Contributor – Forbes Magazine (12 Lessons from KONY 2012 from Social Media Power Users, March 2012)
  9. 9. Have a Clear Message http://www.youtube.com/watch?v=Y4MnpzG5Sqc
  10. 10. Tell a Story
  11. 11. Use the “Rule of Thirds” Rule of Thirds • Historically used in art, photography, film, etc. • General guideline for how to ‘frame’ your piece and draw visual attention where you want itHow it Works• Divide your image up into nine equal parts• The important elements (points of interest) should be placed at the intersection of the lines
  12. 12. Zoom With Your Feet VS
  13. 13. Sound Quality is Key Often something people forget with low-budget projects Sound can often make or break your video Make things easy for your audience by using a microphone – nobody wants to strain to listen
  14. 14. Use Music Music stirs emotions – it sends implicit messages to your audience about what to feel in each scene
  15. 15. Keep the Camera Steady Shaky camera handling will distract your audience and detract from your message Use a tripod – keeping a camera steady without one is very difficult
  16. 16. Be Catchy Use catchy Video Titles and Thumbnails Tag your videos appropriately Use a unique tag for all your videos (to have them show up in the related videos feed)
  17. 17. Try Something Different http://www.youtube.com/watch?v=JFVkzYDNJqo
  18. 18. OTHERTIPS
  19. 19. Harness Social Media
  20. 20. Don’t Stress the Hardware Good video quality is vital, but it can be done on a budget
  21. 21. Divide Up Clips Maximum Video Length on YouTube – 15 minutes, 30 seconds Keep things short www.youtube.com/studentvote
  22. 22. Have a Channel-Wide ThemeMultiple videos with thesame key messageMore of a campaign thanjust a video http://www.youtube.com/apathyisboring
  23. 23. Personalize Your Account Personalized URL Company Company Logo Bio Featured Important Video LinksPersonalized FeaturedBackground PlaylistsVideoDescription
  24. 24. Join the Community Open to registered Canadian charities Great ‘perks’ Potential to help your video go viral Lots of tips and tools to help you create better videos http://www.youtube.com/nonprofits
  25. 25. Listen To Advice www.youtube.com/agentchangeYouTube’s nonprofitvideo blog (vlog)Provides nonprofit-specific advice oncreating videosShowcases greatvideos so send yoursin!
  26. 26. Creator’s Corner http://www.youtube.com/t/creators_corner
  27. 27. YouTube Helphttp://www.youtube.com/t/creators_corner
  28. 28. Get Competitive Learn from others – have a look through previous winners Various submission category and prize levels Get attention and viewers for your video by participatinghttp://www.youtube.com/user/nonprofitvideoawards
  29. 29. Open Up“Open up” andlet yoursupportersparticipate inspreading yourkey messagePeople aremore likely tolisten to theirpeers orsomeone theytrust than anorganization
  31. 31. www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country
  32. 32. for more great resources…
  33. 33. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
  34. 34. QUESTIONS