Online Storytelling

Storytelling is as old as fire . Q1

My story:

Q2

Scene 1. The Audience

Who are your audience groups? Q3

What do you want them to do? Q4

How can you convince your audience to: Make a donation? Volunteer time? Spread the word? Take action?

How can you convince your audience to:

Make a donation?

Volunteer time?

Spread the word?

Take action?

Do you know your audience(s)?

I’m a potential volunteer. Do you know me?

me .org .org .org .org .org .org

me .org .org .org .org .org .org

Your story touched my heart!

People won’t remember what you did, or what you said— but they will remember how you made them feel . Charles Coffey, board member Ontario Trillium Foundation “ ”

People won’t remember what you did, or what you said—

but they will remember how you made them feel .

Charles Coffey, board member Ontario Trillium Foundation

How can you learn about your audience(s) and what they feel ? Q5

Ask them.

Opportunities to learn about your audience(s): Program evaluation Annual fundraising efforts Feedback surveys Emails and phone calls

Opportunities to learn about your audience(s):

Program evaluation

Annual fundraising efforts

Feedback surveys

Emails and phone calls

Online Storytelling Listening

Tech Impact Project

Scene 2. The Story

Does your story move your audience?

Is there an emotional pull? Are the challenges or issues clear? Is it believable and honest? 1. Is the story transformative? Does it have “heart-fire”? Ask yourself:

Is there an emotional pull?

Are the challenges or issues clear?

Is it believable and honest?

2. Does it make you want 2. to do something? 2. Does it move you? Is the story inspirational? Is there a clear course of action? How easy is it to take that action? Ask yourself:

Is the story inspirational?

Is there a clear course of action?

How easy is it to take that action?

Where else can you tell this story? How can this story be repackaged? 3. Can the story be repurposed? Ask yourself:

Where else can you tell this story?

How can this story be repackaged?

Tech Impact Project CORE CONTENT: Raw Video & Transcripts Blog posts Twitter links Testimonials Case Studies Edited Videos

What is your story? Q6*

What do you want your audience to do?

Tell the story that encourages them to do it?

Scene 3. The Stage

A platform for your story.

www.Your.org

Oxfam Great Britain

March of Dimes – Every Baby Has a Story ?

SpinTO / Friends for Life ?

United Planet ?

Appalachian Mountain Club ?

?

Resources: http://www.techsoup.org/toolkits/web2 http:// beth.typepad.com/beths_blog The YouTube Nonprofit Program www.youtube.com /nonprofits http://www.slideshare.net

Resources:

http://www.techsoup.org/toolkits/web2

http:// beth.typepad.com/beths_blog

The YouTube Nonprofit Program www.youtube.com /nonprofits

http://www.slideshare.net

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