Donations of Securities through CanadaHelps

Donations of Securities through CanadaHelps June 3, 2009 For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

Today’s Presenters • Mike Henry Charity Liaison • Kirstin Beardsley Marketing and Communications Coordinator For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

Webinar Agenda 1. Tax Benefit Overview 2. Accepting & Processing Gifts of Securities • Without CanadaHelps • With CanadaHelps 3. Tips for Success 4. Frequently Asked Questions 5. Q & A For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

TAX BENEFIT OVERVIEW

Tax Benefit Overview • If a donor owns securities or mutual funds that have grown in value, they will face a tax bill upon selling them • Charitable donations of publicly listed securities to registered charities are exempt from capital gains taxation For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

What does this mean for donors? • Tax Advantages • Eliminate capital gains tax bill • Opportunity • An opportunity to make a significant gift • Recognition • Their gift can be honoured during their lifetime For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

What does this mean for charities? • Bigger donations • Another significant donation source For audio, turn on your speakers, or Call 1-516-453-0014; Code 339-537-509

ACCEPTING & PROCESSING GIFTS OF SECURITIES

Accepting gifts of securities on your own • Requirements: • Brokerage account • New forms and procedures for receipting, processing, etc. • Train and inform staff

Accepting gifts of securities is easy & hassle-free with CanadaHelps! • No need to get a broker • No need to set up a brokerage account • No administrative hassles

Donating Securities through CanadaHelps 1. Donor fills in information online on www.CanadaHelps.org 2. Donor submits the Letter of Authorization to their financial advisor 3. The financial advisor transfers the securities to the CanadaHelps brokerage account 4. CanadaHelps sells the securities and forwards the sale value to your charity 5. CanadaHelps emails the donor a PDF tax receipt

TIPS FOR SUCCESS

Let donors know you accept gifts of securities. • Include an article in your next newsletter • Dedicate a page on your website to the topic • Clearly and succinctly explain the benefits

Outline the process on your website. • Explain that you are using CanadaHelps to process gifts of securities • Outline the process so they know what to expect • Inform donors that CanadaHelps assesses a transaction fee on each donation before disbursing it to your charity

For audio, turn on your speakers, or Call xxx-xxx-xxx; Code xxx-xxx-xxx

Let financial advisors know that your charity accepts gifts of securities. • They can consider this option for their clients • Tip: set up meetings with advisors in your organization’s neighbourhood

Create a segmented list of donors. • Go through your donor data and create targeted lists • Develop personalized, compelling messages for these groups about donating securities

Prepare for the Giving Season. • December is traditionally the time when most gifts of securities are made • Effective timing, messaging and repetition is important to successfully promote charitable gifts of securities to your organization

Follow-up. • Thank donors in a timely way • Remember to include CanadaHelps donors in your charity’s regular donor recognition programs • Find donor details in your MyCharity account

FREQUENTLY ASKED QUESTIONS

What is the cost to process donations of securities through CanadaHelps? • There is a nominal 3% transaction fee deducted based on the proceeds of the sale of donated securities • Covers brokerage, transfer, banking & distribution fees

How much money actually goes to my charity? • CanadaHelps sells the securities and forwards the sale value to your charity (less 3%) • Please note that the CanadaHelps broker sells the securities upon receipt

What value is on the donor’s tax receipt? • The actual value of the donation for the tax receipt is determined on the day that the donation is received in the CanadaHelps brokerage account • Canada Revenue Agency (CRA) guidelines

How long does it take for a donation to reach my charity? • Generally, most securities take a few days to get to CanadaHelps once a donor submits the Letter of Authorization to their financial advisor/broker • Some securities (e.g. mutual funds) can take a few weeks • Once CanadaHelps receives the securities and they are sold, we distribute them to the charity in the next disbursement cycle • Process can take as little as a week

Who issues the tax receipt? How and when is it issued? • CanadaHelps issues and sends the tax receipt to the donor • Tax receipts are valued based on closing bid price • Tax receipts are issued and sent after securities are sold

Where do I find out about donations of securities made to my charity? • In your MyCharity account, look for “Securities” in the Donation Source field

What if the donor manages their own investments? • Process is the same through CanadaHelps • Donor needs to provide their financial institution’s information during the donation process

ABOUT MYCHARITYCONNECTS

www.mycharityconnects.org • Free online resources Next Webinar • Information about technology “Building Your Social • Demos Media Plan” • Information on upcoming JUNE 17 webinars 2PM – 3PM (Eastern Time)

www.mycharityconnects.org/conference JUNE 8 – 9 | MaRS CENTRE, TORONTO • Two-day “Bachelor’s level” learning opportunity for fundraisers and marketers in the charitable/non-profit sector • Gain decision-making tips • Learn about best practices and new ideas • Acquire a greater sense of return on investment Registration closes Friday, June 5th!

www.mycharityconnects.org/conference JUNE 8 – 9 | MaRS CENTRE, TORONTO • 25 workshops to choose from, including topics like: • Everything Google: Alerts, Adwords & Analytics • Taking It to the Max: Making the Most of Your Tech Budget • Game On: An Interactive Session on Social Media • How Tweet It Is: Creating a Following on Twitter • And much more! • Fee includes: • Admission to 4 keynote sessions and 5 workshops • 2 breakfasts, 2 lunches • Conference materials • Conference swag bag

Question and Answer You can hear us, but we can’t hear you Ask questions here Ask away!

Thank you for attending! Slides will be up on: www.slideshare.net/MyCharityConnects Check out www.mycharityconnects.org for resources! Register for the conference at: mycharityconnects.eventbrite.com Questions, feedback, comments? Email Amy at: amyh@canadahelps.org Thanks to:

Donations of Securities through CanadaHelps

by CanadaHelps / MyCharityConnects

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