Building a Winning Social Media & Digital Marketing Strategy / Andrew Schiestel, tbk Creative
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Building a Winning Social Media & Digital Marketing Strategy / Andrew Schiestel, tbk Creative

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Andrew will share with you a 10 step architecture to building a successful social media strategy. Andrew will pull from real client case studies tbk Creative has been involved in to help you draw......

Andrew will share with you a 10 step architecture to building a successful social media strategy. Andrew will pull from real client case studies tbk Creative has been involved in to help you draw your own parallels on how social media can apply to your non-profit. Last, Andrew will discuss all the facets of digital (social media, websites, email marketing) and how you can create cohesion across all these platforms to drive maximum brand awareness and donor dollars for your cause.

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  • 1. Building A Winning Social Media Strategy Andrew Schiestel | Chief of WOW! tbk Creative | Web Design & Social Media Marketing www.tbkCreative.com @AndrewSchiestel @tbkCreative facebook.com/tbkCreative Trusted By:Wednesday, June 13, 2012
  • 2. Strategic PlanningWednesday, June 13, 2012
  • 3. Platform SelectionWednesday, June 13, 2012
  • 4. Platform Selection Facebook Google+ Twitter You Tube Pinterest BloggingWednesday, June 13, 2012
  • 5. Success Targets 1.Community Size 2.Editorial Output 3.Engagement Levels 4.Website Visits 5.Online Donations (from social) 6. Volunteer RegistrationWednesday, June 13, 2012
  • 6. Platform Setup No Cost QuickieWednesday, June 13, 2012
  • 7. Platform Setup Custom DesignedWednesday, June 13, 2012
  • 8. The Rules According to Facebook.com 1. No Call to Actions 2. No Website URL’s 3. No Company Contact InformationWednesday, June 13, 2012
  • 9. Platform Setup Facebook Subpages 1. Facebook Basic Welcome 2. Facebook Subpage Page with utility 3. Twitter BackgroundWednesday, June 13, 2012
  • 10. Community Marketing 1. Internal Collateral 2. Event Registration 3.Verbal Communications 4. Invite Staff,Volunteers & Stakeholders 5. Facebook PPC 6. Traditional Media 7. Email Marketing 8. Website 9. Social Media Campaigns 10. Facebook AppsWednesday, June 13, 2012
  • 11. Community Marketing 1. EventsWednesday, June 13, 2012
  • 12. Community Marketing 2. Internal CollateralWednesday, June 13, 2012
  • 13. Community Marketing 3. Your Website The Best Plug - In:Wednesday, June 13, 2012
  • 14. Community Marketing 3. Your Website The least effective plug-in:Wednesday, June 13, 2012
  • 15. Community Marketing 4. Email MarketingWednesday, June 13, 2012
  • 16. Community Marketing 5. Facebook Advertising Display vs. Promote vs. Sponsored StoriesWednesday, June 13, 2012
  • 17. Community Marketing 6. Bonus: Social Media Campaigns Trivia King by tbk CreativeWednesday, June 13, 2012
  • 18. Content Strategy 1. Persona 2. The Secret Sauce 3. Communications Pillar 4. Build an Editorial Calendar 5. And Don’t Forget... Get Unborified!Wednesday, June 13, 2012
  • 19. Content Governance 1. Remove the extra Chefs 2. Assign a Community Manager & Author(s) 3. Software/Tools (ie. Bitly, Twitpic, Tweetdeck/Hootsuite) 4. Follow GuidelinesWednesday, June 13, 2012
  • 20. Managing Negative Posts The Golden Rule: Be responsible but don’t tolerate it.Wednesday, June 13, 2012
  • 21. Analytics & Reporting Facebook Insights Google Analytics Bit.lyWednesday, June 13, 2012
  • 22. Optimization “Sharpen the Saw”Wednesday, June 13, 2012
  • 23. Bonus: 6 Tips to Improve Your WebsiteWednesday, June 13, 2012
  • 24. Bonus: 5 Tips to Improve Your Website 1. People don’t read....Wednesday, June 13, 2012
  • 25. Bonus: 5 Tips to Improve Your Website 2. There’s never too many Donate Now buttons.Wednesday, June 13, 2012
  • 26. Bonus: 5 Tips to Improve Your Website 3. Where possible, use professional photography.Wednesday, June 13, 2012
  • 27. Bonus: 5 Tips to Improve Your Website 4. Experiment with pop-ups.Wednesday, June 13, 2012
  • 28. Bonus: 5 Tips to Improve Your Website 5. Communicate your brand promises.Wednesday, June 13, 2012
  • 29. Second Last Bonus: Use email marketing... i Third Party Software (ie. MailChimp.com) ii Educational & Donor focused iii Build the List (importing, donors, etc.) iv Send out once per month emailsWednesday, June 13, 2012
  • 30. Second Last Bonus: Use email marketing...Wednesday, June 13, 2012
  • 31. Final Bonus: To maximize Facebook reach, post pictures. In a tbk Creative review of 10 brands with 30, 000+ fans, Photo/Album posts outperformed text posts by 31%!Wednesday, June 13, 2012
  • 32. THANK - YOU! Andrew Schiestel tbk Creative | Web Design & Social Media Marketing www.tbkcreative.com @tbkcreative @AndrewSchiestel facebook.com/tbkcreativeWednesday, June 13, 2012