Bob Nunn - Finding Followers: Successful SEO Strategies

Finding Followers:Successful SEO Strategies Bob Nunn Brand Mechanic

My Name Is Bob Nunn and I’m A Brand Mechanic.

To be successful at Online Marketing you need to Listen By listening & understanding the information need, the buzz, who the influencers are & the competition you’re better able to create messages that get clicked on & shared. Intent Content If your content doesn’t match their interests -down to the exact buzzy word ‘ – your message will ‘bounce’ (low clik- thru & pass-on rates) & you won’t attract much of a following6/7/2011 Brand Mechanics, All rights reserved 10

WhyGoogle is trying to find you.Give them a clue or 10: Meta description Page Titles Keyword-rich pages Search optimized headers Links to Internal pages Imaging naming (alt tags) Sitemap submitted Flash Content (low) Google Maps listing secured URL structure6/7/2011 Brand Mechanics, All rights reserved 18

Which App Installer Page Converted Better?

Why • 70% consult reviews or ratings before purchasing • 92% have more confidence in info found online than they do in anything from a salesclerk or other source • 90% of online consumers trust recommendations from people they know; 70% trust consumers they don’t know, 27% trust experts, 14% trust advertising • Adding reviews can boost conversion by 20% and order value by 10%6/7/2011 Brand Mechanics, All rights reserved 44

Why There are an infinite number of search phrases 25+% of search terms have never been seen before More content = more probability of being found = more links Increasing Search Volume and Cost Focus Paid Search, Web 2.0, Social Media Here6/7/2011 Brand Mechanics, All rights reserved 49

Why 57% of businesses have acquired a customer through their company blog. Source: HubSpot, 12 Mind-Blowing Statistics Every Marketer Should Know, April, 20116/7/2011 Brand Mechanics, All rights reserved 50

Why?Consumers are leaping into advocacy using new social media sharing tools52% have blogged about a brand Source: Razorfish, Oct 200975% have become a fan of a brand Simmons New Media Study, Fall 2009 Facebook, Sept 2010‘Likers’ have more friends and click-thru to external websites 5.4XSharing of pages has doubled in the past year and can now account for as much as one-third of theamount of traffic driven by search. Source: ShareThis study ofEach peer impression on the social web reaches 150 people. 125,000 sites in 2009 Source: Forrester Research6/7/2011 Brand Mechanics, All rights reserved 59

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Bob Nunn - Finding Followers: Successful SEO Strategies

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