Blogging Basics

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Can one tool help you share your story, build your brand, provide timely information to a variety of audiences and strengthen supporter engagement? Blogs can! In this webinar, you will be introduced to the basics of blogging including different blogging platforms and blogging principles: managing expectations, becoming an authority, and building networks. Learn the secrets of blogging success with examples from nonprofits.

Presentation by: Archana Sridhar, Co-Founder, South Asian Philanthropy Project

Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.

The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

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Blogging Basics

  1. 1. Blogging Basics April 13, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  2. 2. Today’s PresenterArchan Sridhar Co-Founder, South Asian Philanthropy Project
  3. 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on www.mycharityconnects.org/pastwebinars For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  4. 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  5. 5. Blogging BasicsAn introduction to nonprofit bloggingArchana SridharThe South Asian Philanthropy ProjectandUniversity of Toronto Faculty of Law
  6. 6. What is a blog? • Short for ‘weblog’ • Usually an online journal • Contains regular commentary or news • Personal, professional, and/or organizational • Reverse chronological order • Often interfaces with other social media – e.g., Facebook, Twitter, Flickr6
  7. 7. An example • Resurge International7
  8. 8. Benefits of blogging • Substance: Real-time commentary on relevant issues. • Marketing: Reinforce your brands and claim expertise. • Outreach: Forum to recognize and cultivate volunteers, donors, and journalists. • Fundraising: Talk about appeals, campaigns, donors, and drive traffic. • Community-building: Provide on-line resources and community-building.8
  9. 9. Case Study • South Asian Philanthropy Project9
  10. 10. Pros • Instant Publication • Feedback and Comments • Searchable • Automatically Archives • Links10
  11. 11. Cons • Dependent on Internet Access • No Authority or Control • Too Much Information • Takes Staff Time – How much?11
  12. 12. How to start a blog • Think about resources – How much do you want to pay? – free to hundreds per year – What kind of tech expertise do you have? – Look and customization – Ease of use – Widgets12
  13. 13. How to start a blog cont’d • Pick a platform – Google Blogger – Wordpress – Typepad – Tumblr • Can be up and running in minutes!13
  14. 14. Principles for nonprofit blogging 1. Manage expectations 2. Become an authority 3. Build networks 4. Entertain while being informative14
  15. 15. Some more examples • PhilanTopic • Give and Take15
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  18. 18. Practical tips • Use interns • Keep it simple • Write informally and often • Expand into other social media18
  19. 19. Some more examples • MaRS • Ontario Nonprofit Network19
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  22. 22. Some resources • CanadaHelps (MyCharityConnects) • Lucy Bernholz (Philanthropy 2173) • Beth Kantor (Beth’s Blog) • Nonprofit Blog Exchange • NetSquared • Marnie Webb (ext337) • Nonprofit Technology Network22
  23. 23. Thank you! • Thank you to: – CanadaHelps – Cindy Dabney of Indiana University – Seth Mazow, formerly of Interplast – The South Asian Philanthropy Project (http://southasianphilanthropy.org) • Questions?23
  24. 24. ABOUT MYCHARITYCONNECTS
  25. 25. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  26. 26. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto• Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t!• A proud partner in Net Change Week• Registration is open! www.mycharityconnects.org/2011Conference
  27. 27. Upcoming Webinars www.mycharityconnects.org/webinars• April 27 – Social Media Done Right: 5 Case Studies• May 11 – Spruce up your E-newsletter• May 25 – 10 Tips to Improve Your Website• June 15 – Getting the Most From your MyCharity Account & Reports• June 29 – Know Your Website: An Intro to Google Analytics• July 20 – YouTube’s NonProfit Program & the Fundamentals of Video Storytelling
  28. 28. Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps
  29. 29. YOUR TURN

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