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This session will explore a variety of mobile platforms that non-profits can use to strengthen and build their networks and improve their connection to clients and stakeholders. Using recent campaigns from CANFAR, Toronto Public Heath and YWCA Canada as case studies, the panel will discuss mobile campaigns, smart phone applications, text-to-give campaigns, and other e-strategies to engage diverse communities, with a goal of exploring myriad new and emerging technologies that social innovation organizations and non-profits can use to broaden their reach, raise awareness and get the message out.
Attendees Will Walk Away With:
• An understanding of the ROI on mobile platforms
• Broadened knowledge of social media campaign strategies
• Great ideas to steal for your organization’s next campaign
Responsible for communications and national programming at YWCA’s national office, Corinne holds a multi-disciplinary PhD from U of T. She has been on faculty at York University, University of Toronto, and worked on initiatives at all levels of government. She is a board member of Jewish Women International Canada.
As National Director of Marketing and Communications, Andrew has pioneered mobile marketing, while initiating integrative campaigns to help bring new visibility to this important organization. Effectively harnessing emerging technologies has been the hallmark of Andrew's career. Formerly the Dean of the E-Commerce program at the Academy of Design and Technology, Andrew has brought his expertise to both the for-profit and not-for-profit sectors.
Michelle is a social marketing strategist with Toronto Public Health where she develops and evaluates new and social media health promotion strategies. As a social media consultant, Michelle combines experience in communications and social marketing in the private sector with 15 years of experience in Ontario-wide non-profits, and most recently the public sector. Michelle is involved with Toronto’s social innovation community and brings a passion for community and social networking together with an on-going curiosity for new media and technology that facilitates open and dynamic communication.