An Introduction to Web 2.0

Reminders You can hear us, but we can’t hear you Type questions in the Questions Log We can send you the presentation Turn up your volume

Today’s Presenters • Amy Huynh Communications Intern • Carlo Bataclan Communications Intern

Webinar Agenda 1. Web 1.0 vs. Web 2.0 2. A Closer Look at Web 2.0 Tools 3. Case Study: GuluWalk 4. Debunking Web 2.0 Myths 5. Web 2.0 Reminders 6. Q&A

CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity serving charities.

DEFINING WEB 1.0 AND WEB 2.0

What is Web 1.0? • The ability to disseminate information electronically: to display and promote an organization, person, or idea on the internet • Traditional websites, donate now buttons, email newsletters, banner ads, etc. • Top-down information flow • One-way transactions

For audio, turn on your speakers, or Call 516-453-0014; Code 238-637-441

Web 1.0 Tips • Easy-to-use and updated website • Smart use of white space • Short and simple messaging • Compelling stories • Good design and content

What is Web 2.0? • Richer user experience • interaction, engagement, conversation, collaboration, connections • Different way of seeing and using the Internet • User-generated content: users now being talked WITH instead of AT

The Connections & Impact Communicates in multiple ways CHARITY DONOR NETWORK INDIVIDUAL DONOR More donors align to cause; more funds raised

Web 1.0 was about publishing and transactions. Web 2.0 is about networks and community.

NOW WHAT?

A CLOSER LOOK AT WEB 2.0

BLOGS • Online journals • Keeps your message fresh and your content personal • Supports feedback and interaction

Blogging Tips • Learn more about blogs by reading and subscribing to them! • Tell your charity’s story—through many perspectives. Make it personal. • Reply to comments you receive – listen and learn! • Try it out! Set up a free blog on www.wordpress.com or www.blogger.com

SOCIAL NETWORKING • The practice of expanding one’s network by making connections through individuals. • Concept of networking is nothing new – it’s just now done online! • Allows members to interact and share quickly and easily • Powerful force for advocacy and fundraising

Social Networking Tips • Dip into social networking, but dive into one tool at a time • Be find-able! • Update and maintain your profile • Engage, encourage, empower

FLICKR • Image hosting website and online community platform • Place to manage your charity’s photos • Give your cause visual appeal

Flickr Tips • Encourage people to take photos • Tag and title strategically • Make use of the tools on Flickr • Create a group for your specific event or contest • Interact with users

YOUTUBE • Provides a platform for content and community • User base spans all geographies with age range from 18 to 55 years • 51% of users visit the site weekly

www.youtube.com/MyCharityConnects

YouTube Tips • You don’t have to be Martin Scorsese • Share your video: embed it into your website/blog, email the unique URL to supporters and friends • Connect with your viewers

GIVINGPAGES • Micro-giving sites • Allows individuals to raise funds for their charity or charities of choice • Allows charities to create a unique space to highlight specific fundraising campaigns • Anyone can create and manage one

GivingPages Tips • Give your donors specific ideas, i.e. wedding registry, birthdays, host/hostess gifts, in memoriam • Highlight a specific project or campaign your charity is running • Run a fundraising contest through GivingPages • Share the unique URL with your network of supporters in all your communications, e.g., email signature

GuluWalk CASE STUDY

• Power of the small donation and online technology • Allowed individuals to help create his movement

• Engaged supporters in meaningful ways • Suggested opportunities for further involvement • Each individual has a sense they are making a difference

DEBUNKING WEB 2.0 MYTHS

“It’s expensive.” • Basic accounts are free and really all you need! • Free blog tools: www.blogger.com www.wordpress.com

“It’s only for young people.” • “Young” is a relative term • Everyone can get online!

“It’s hard to do.” • It’s just a matter of time and practice. • These tools are designed to be user-friendly!

“It’s only a fad.” • Some tools may be a fad, but the concept behind Web 2.0 is not • Social networking and engaging your donor base will never go out of style!

“I need to do it because everyone else is.” • Focus on Web 1.0 first • Walk before you run

“I will lose all control.” • Be prepared to give up some control • Create solid messaging and trust it!

WEB 2.0 REMINDERS

It’s not as complicated as it looks. • Learning new things is always daunting at first

There are lots of people who can help you. • Get creative when asking for help • Treat it as a staff learning opportunity

Go at your own pace. • Do what works for you • You don’t have to do it all

You’re still building relationship and communities. • Still building relationships with people • Blend your offline and online communications

You don’t have to be good at the technology. • Just be good at telling your charity’s story

• Launching Spring 2009 • Free online resources for charities • Information about technology Next Webinar • Demos “Facebook 101” • More webinars - Login to your MyCharity account for info on MARCH 11 how to register 2PM – 3PM (EST) • Two-day conference in June 2009

Question and Answer You can hear us, but we can’t hear you Ask questions in the Questions Log Ask away!

Questions? Feedback? Comments? Send an email to amyh@canadahelps.org or Visit www.canadahelps.org

An Introduction to Web 2.0

by CanadaHelps / MyCharityConnects

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