Amy Sample Ward - Social Media Success in 30 Minutes Per Day
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Amy Sample Ward - Social Media Success in 30 Minutes Per Day

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The world of social media expands every day, supporting all those arguments and doubts about whether it’s worth the time and energy to get started when it seems there’s so much to learn first. ...

The world of social media expands every day, supporting all those arguments and doubts about whether it’s worth the time and energy to get started when it seems there’s so much to learn first. But, just like all of the other areas of our work, and even life, we just need the tools to help us be deliberate and strategic! This session will review some of the primary components of social media strategy building, online engagement, and even how do get started with just 30 minutes per day.

Takeaways:

- Simple process for designing social engagement initiatives
- Templates and process for measuring social media use
- Understanding of the key best practices for community building

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Amy Sample Ward - Social Media Success in 30 Minutes Per Day Amy Sample Ward - Social Media Success in 30 Minutes Per Day Presentation Transcript

  • SOCIAL MEDIAIN 30 MINUTES
  • HOW TO GET STARTED,AND ACTUALLY KEEP GOING…
  • QUESTIONS  Who’s out there?  What to talk about?  What’s working?  What’s my 30 minutes look like?  How does it all fit together?
  • DEFINITIONS
  • COMMUNITY
  • SOCIAL MEDIA
  • DATA
  • DIY
  • WHO’S OUT THERE?
  • COMMUNITY MAPPING
  • STEP 1: GROUPS Questions to ask: Do different programs or departments connect with different groups? Do services or products target different groups? How would you describe your community or audience to someone unfamiliar with your work, and if it is relevant to them?
  • STEP 2: GOALS Questions to ask: Why does the community continuing needing your services, programs or work? What is in it for others to participate? ----- What do you need help with or involvement from the community to do? How can your work improve with engagement?
  • STEP 3: TOOLS Questions to ask: Where does this group already talk or engage online? Which tools are most appropriate to the kind of message or content? What kind of engagement is required to match the goals?
  • COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
  • WHAT TO TALK ABOUT?
  • CONTENT PLANNING
  • STEP 1: CONTENT Examples: Program or service updates/changes Staff announcements Jobs Volunteer opportunities Fundraisers Events
  • STEP 2: GOALS Examples: Increase visibility of the organization Increase participation Raise funds Build leadership Find sponsors or partners Recruit volunteers Build community
  • STEP 3: OUTLETS Examples: Newsletter or mailing Email newsletter Twitter Facebook LinkedIn Website Blog
  • CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
  • WHAT’S WORKING?
  • METRICS
  • GOOGLE ANALYTICS
  • ALERTS
  • METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
  • REPORTING Internal reporting: • Weekly metrics for various platforms • Add metrics as you go • Look at long term, not just short term changes • Monthly reporting of trends and insights External reporting: • Share when there is something worth sharing • Reporting context, not just numbers • Ask for input and feedback
  • WHAT’S MY 30 MIN LOOK LIKE?
  • LISTENING
  • LISTENING WITH RSS
  • LISTENING WITH RSS
  • LISTENING WITH ALERTS
  • LISTENING WITH TWITTER
  • LISTENING DASHBOARD
  • LISTENING DASHBOARD
  • JOINING
  • JOINING WITH COMMENTS
  • JOINING WITH COMMENTS
  • JOINING WITH SIGNPOSTS
  • CREATING
  • CREATING PROFILES
  • CREATING REAL PROFILES
  • CREATING ENGAGING PROFILES
  • CREATING VALUABLE PROFILES
  • CREATING CONTENT
  • HOW TO PUT IT ALL TOGETHER?
  • GAME Playing the Social by Social game for Community-Driven Social Impact 1. Circle up in groups 2.4-part grid 3. Lots of questions and conversation 4. Sharing with the whole room
  • Whos your community?
  • What is the sweet spot?
  • Which tools could help?
  • What roles are needed?
  • RESOURCES Templates: Community Map Template: http://bit.ly/DIYcommunity Content Map Template: http://bit.ly/DIYtemplate Metrics Template: http://bit.ly/DIYmetrics Books & Collections: We Are Media: Social by Social: Social media tweet:
  • RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/
  • PHOTO CREDITS Slide 6: http://flickr.com/photos/efleming/237379252/ Slide 7: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 8: http://www.flickr.com/photos/grapecity/4237886048 Slide 10: http://xkcd.com/256/ Slide 16: http://www.flickr.com/photos/7819129@N07/ Slide 22: http://www.flickr.com/photos/49333515@N03/5244045076/ Slide 28: http://www.flickr.com/photos/doctabu/443262049/ Slide 35: http://www.flickr.com/photos/billiejoesentourage/3730330633/ Slide 39: http://www.flickr.com/photos/tripletri/3395716436/ Slide 40: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 41: http://www.flickr.com/photos/foxtongue/687861111/ Slide 42: http://www.flickr.com/photos/aadplus/3036857920/ Slide 43: http://www.flickr.com/photos/tsmall/3673567823/ Slide 44: http://www.flickr.com/photos/jagwired/3091227429/ Slide 44: http://www.flickr.com/photos/jagwired/3092068214/ Slide 44: http://www.flickr.com/photos/jagwired/3091227573/
  • QUESTIONS?  Email: amy@nten.org  Twitter: @amyrsward  Web: http://nten.org  Blog: http://amysampleward.org