Transcript of "[Handout] Celina Agaton - Moving Pictures: How to Engage Communities with Film and Video"
Tips and ToolsBlogging • WordPress: Get a free blog at wordpress.com. Get the open source software at wordpress.org • Typepad • Movable TypeBooks • Sketching User Experience, on usability testing, see http://billbuxton.com/ • Presence: An Exploration of Profound Change in People, Organizations, and Society • Getting to First Base - A Social Media Marketing Playbook • The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email - Madeline Stanionis. • Wikinomics: How Mass Collaboration Changes Everything (2006) Don Tapscott with Anthony D. Williams • Grown Up Digital: How the Net Generation is Changing the World (2008) Don TapscottContent Management • Expression Engine • CushyCMS • Drupal • Plone. Open source, used broadly by non-profits. Read non-profit case studies.Data Tracking and Management • SnapShot - compare your site traffic to other sites • Google Analytics • iModules / Encompass - data integrationDatabases/Customer Relatioship Management Systems (CRM) • www.salesforce.com - Here is an article - Is Salesforce right for your non-profit? 10 Free licenses to non-profits plus 80% discount on > 10 licenses. • www.sugarcrm.com - PHP based with "open source" community edition. Can be easily added to a shared server host site. • CiviCRM - php based, open source, built on Drupal, targeted at non-profitsDonation Tools • CanadaHelps.org Online donation portal for all registered charities • Blue State Digital for larger budget non-profits • Democracy in Action • Paypal • Network for Good • GetPaid for Plone • firstname.lastname@example.org • twitter @celinaagaton • ﬁlmsthatmove.org •
Emails and Newsletters • Campaign Monitor • MailChimp • Vertical Response Discounts for non-profit organizations • Blue State Digital • Democracy in Action • Constant Contact Discounts for registered non-profit organizations • Here is an recent analysis on these offerings. http://www.onenw.org/toolkit/email-newsletter-tools. • Swiftpage (Integrates with Outlook, ACT!, and Excel) Discounts for registered non-profit organizations • http://www.icontact.com/Event Management • A review article on event management tools • Huddle Online collaboration suiteNetworks • Progressive ExchangeOnline Ads • Google Grants -- free for nonprofits • Blog Ads • Facebook – ads, groups and pagesPolling • Twtpoll • Survey MonkeyResources • DotOrganize - After analyzing more than 400 survey and interview responses, the dotOrganize team compiled this report to provide a detailed view of the social change sector’s online technology status. Giving voice to organizers, many of whom are struggling to use online tools effectively, this report offers recommendations for filling gaps in strategy, software development, and tool adoption. • IdealWare - Reviews of nonprofit technology resources • Web 2.0 Framing – An explanation that uses a cartoon drawing to illustrate how web 2.0 applies externally (in the world) and internally (in organizations/systems) • TwitterFeed - Feed your orgs website content to Twitter.Technology Sites • Techsoup The Technology Place for Non-Profits: Donations, tools and training • Beth’s Blog How Non-Profits Can Use Social Media • Socialbrite Social Tools for Social Change • What is Web 2.0? Web 2.0 Video, Another Web 2.0 Video • http://www.commoncraft.com/ Understanding Web 2.0 tools in simple video. • Web 2.0 Communications for Non-Profit Organizations • Go2Web2.0 List of all Web 2.0 tools • email@example.com • twitter @celinaagaton • ﬁlmsthatmove.org • • firstname.lastname@example.org • twitter @celinaagaton • ﬁlmsthatmove.org •
Technology Sites • http://www.frogloop.com Nonprofit Marketing tools, Tips, Trends, Case Studies Blog • www.gokubi.com - Steve Andersens blog on how his work doing implementation for environmental groups using Salesforce Blogs or links related to integration of web and database and email • Plone website forms product connecting directly to Salesforce - http://theploneblog.org/blog/archive/ 2008/06/13/pfg-screencast-latest • DotOrganize - A detailed view of the social change sector’s online technology status. • IdealWare - Reviews of nonprofit technology resources • Web 2.0 Framing – An explanation that uses a cartoon drawing to illustrate how web 2.0 applies externally (in the world) and internally (in organizations/systems)Video and Film • YouTube for Non-Profits. A non-profit channel that let’s you embed call to actions and links to external sites, such as donate now buttons and links to other videos and web pages. • Flickr video. Not just a photo sharing site, Flickr also contains videos. Check the Advanced Search feature to select Creative Commons licensed content to fit the type of image rights you’re looking for. • IMDB, the largest internet movie database to search for films you can screen. • National Film Board. Canada’s movie database. Download the app to search for movies. • Vimeo. Another popular video sharing site with better design and user experience overall. Lets you easily download videos. Check their Video School for free production techniques. • Joe Sutherland. Professional video and production equipment. • Unionville Insurance Brokers, the CGB Group. Gives good rates on video equipment and production insurance. • Video editing software. Check TechSoup for low cost offers for non-profits.Volunteer Program Management/Signups/Databases/Community • Volunteer Connect: Afree Facebook application that lets users view opportunities in a calendar • Volunteers Count A free web-based program that helps track, report and organize the value of volunteer contributions • Blue State Digital • Democracy in Action • Wufoo • JotForm • Salesforce.com (donated and discounted licenses for registered non-profit organizations - product donation info) • Meetup.com Helps groups of people with shared interests plan meetings and form offline clubs in local communities around the world. • www.ning.com Creates your own social network. • email@example.com • twitter @celinaagaton • ﬁlmsthatmove.org •
Website Usability • For increasing trust and credibility on your website, Stanford Guidelines for Web Credibility • Heuristic Analysis: ◦ Book: Usability Engineering, by Jakob Nielsen ◦ Jakob Nielsens Original Heuristics ◦ Keith Instones Adapted Heuristics for the Web ◦ Usability.govs Guidelines • Usability Testing ◦ InfoDesigns Basic Overview ◦ Usability.gov: Learn About Usability Testing ◦ Book: Handbook of Usability Testing, by Jeffrey Rubin ◦ Book: User and Task Analysis for Interface Design, by JoAnn T. Hackos and Janice C. Redish • Paper Prototyping ◦ Book: Paper Prototyping, by Carolyn Snyder ◦ A List Apart - Paper Prototyping • Other Resources: ◦ Book: Don’t Make Me Think, by Steve Krug ◦ Book: The Design of Everyday Things, by Don Norman • firstname.lastname@example.org • twitter @celinaagaton • ﬁlmsthatmove.org •