10 New Year's Resolutions for Online Fundraisers

10 New Years Resolutions for OnlineFundraisers January 18, 2012

reminders You can hear us, but we can’t hear you Have questions? Type questions in the Questions Log Slides will be available on www.mycharityconnects.org For the best webinar experience, close all other applications Turn up your computer’s volume

What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple. MyCharityConnects is a initiative of CanadaHelps.

today’s presenterKirstin BeardsleyMarketing & Communications Manager

1. Thank Your Donors

• Improve your process• Automatic and personalized emails

• Millennial donors are less loyal to organizations• Looking for impact, transparency

2. Promote Monthly Giving

3. Tell Better Stories

• Focus on one person, one story• Leave the stats behind• Engage empathy, shared humanity and hope (not guilt)

4. Conduct Usability Testing

1. Is it obvious what this site is about? – What our charity does, how we do it, how we spend our money2. Is it easy to find what I need?3. Are the most important things visible when I arrive?

Usability Testing: Using your site• Ask testers to comment as they navigate your site (to give you insight about their choices)• Ask testers to accomplish a list of actions  First impressions  Find general information about your organization’s mission and mandate  Sign up for your newsletter  Click your Donate Now! Button  Find and apply for volunteer opportunities  Other ways they can get involved (buy tickets, buy products, join a group etc…)  Contact your organization

5. Develop Your Social Media Plan

How your organization uses social media• Marketing and publicity• Fundraising, donor engagement and retention• Connecting with others around your cause• Building relationship and online community• Collaboration and collective action• Sharing expertise on our issues• Movement building and social change

Measures Actions &Goals Objectives (KPIs) Adjustments

Pick the Right Tools• Which tools best support your goals?• Where’s your audience?• What capacity do you have?

Define Roles• Determine the right people for executing social media• Train accordingly

6. Start Measuring

Actions &Goals Objectives Measures (KPIs) Adjustments

Why Are Web Stats Important?• Understand your users• Know what people do on your site• Tangible feedback about your site• Leaves the guessing out of what works

VisitorsGain insights about the visitors of your website • Unique visitors • First time vs. repeat visitors • Browsers & devices • Geographic profile & language

Traffic Sources• Direct traffic: typed your address in a browser• Referring sites: – Know your top referring sites – Are your ads working? – Is your social media working?• Search Engines – Keywords

Content Content• Top content• Top landing pages• Top exit pages

Google Analytics

Social Media

7. Shake Things Up

BE BRAVE… stop doing one (or more!)thing you’ve always done that just isn’t working

8. Go Deep with One Tool

• Assess what you learned• Take action• Build what you’ve learned into existing processes

9. Organize & Integrate Your Messaging

Editorial Calendar Week Theme/Campaign/ Tools Notes Message October 31 Smart Giving FB, Twitter, Email, Giving at Halloween Blog Charity Gift Cards Email, FB Corporate Gifts Theme/Campaign 31 1 2 3 4 Smart Giving: Halloween E FB, T B T Charity Gift Cards: Corporate E FB

Integrate Your Messaging

10. Start Thinking Mobile

Mobile-Optimized Site

BONUS RESOLUTION…CONTINUE THE LEARNING WITHMYCHARITYCONNECTS

www.mycharityconnects.orgfree online resources Information about technology and social media Webinars Past webinar slides Learning opportunities Events across the country

Upcoming Webinars www.mycharityconnects.org• February 1 - What You Need To Know about Google+• February 15 - Introduction to TechSoup Canadas Online Donations Program• February 29 - Get Social with your Peer-to-Peer Fundraising Events• March 14 - Essential Facebook Tips for Your Charity• March 28 - Being Social Inside and Out: Fostering a Culture of Sharing and Collaboration• April 11 - The Rules Around Tools• April 25 - Essential Twitter Tips for Your Charity• May 9 - Preparing for a Website Redesign• May 23 - Editorial Calendar Essentials: Organize and Plan Your Online Communications

for more great resources…

Keep in touch! info@canadahelps.org www.twitter.com/canadahelpswww.slideshare.net/MyCharityConnects www.facebook.com/canadahelps www.youtube.com/canadahelps

10 New Year's Resolutions for Online Fundraisers

by CanadaHelps / MyCharityConnects on Jan 18, 2012

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10 New Year’s Resolutions for Online Fundraisers — Presentation Transcript