Mastering Facebook For Lawyers
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Mastering Facebook For Lawyers

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Did you know that Facebook is the leading social media outlet that consumers use to find lawyers? Start increasing your brand visibility and lead generation by building or updating your law firm’s ...

Did you know that Facebook is the leading social media outlet that consumers use to find lawyers? Start increasing your brand visibility and lead generation by building or updating your law firm’s Facebook page.

Our presenter, Jacob Sapochnick, a San Diego immigration attorney–whose law firm’s Facebook page has proven tremendously successful for his business–offers best practices for creating a successful marketing channel through Facebook.

Get the slides from our webinar to learn:

-The value of Facebook for Lawyers today
-Tips for creating a social media calendar
-How to build a Facebook page that converts
-Best practices for writing posts for engagement
-The use of check ins and review to increase reach

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  • Case & Matter ManagementTime & Billing (New QuickBooks Integration)!Document Management & AssemblyiOS Mobile AppReportingClient PortalCalendaring & Task Management (New Workflow feature)!
  • Why and How Facebook has changed your Marketing online- Tell Your Story About How you got into Facebook
  • The Key Ingredients for Facebook Success:The Plan: By Preplanning this will help your Facebook Success- Many Firms fail at Facebook Marketing due to their lack of preplanning a strategyYour Competition: Knowing Your competition will help you implement a more concrete strategyKey Words: Key Words Help with Search optimization within FacebookTarget Audience: The Who is an important part of the plan to targeting your key clients and prospects will determine how you will “speak to themContent: What type of content will help build my credibility? Provide value, be relative and timely?
  • Knowing who to target
  • Key Words: In the About Section: Google indexes key words ( caution about using too many and choosing words that their clients would be searching for)Mention Graph Search and how it works
  • Market Research
  • Talk About Business Cycle Content is really sharing already of what you knowOut of 10 posts 9 Value Add- 1 Sales ( even try to air on the side of caution)Take Pictures, Share your StoryCommunity Service- Celebrate ItShare Happenings in the CommunityBe ConsistentShare what has worked for you in your content creation and process
  • Create a Timeline for SuccessMention Taking the Time to do it correctlyConsider hiring Someone
  • Walk Thru Steps of setting up a page and touch the Key Important Elements in Set up Process
  • Use Examples of Cover Photos you have used in the past to tell your story
  • Discuss Custom Tab Options:What Types of tabs can you createOffer Third Party AppsShortstackTabSiteGroSocial
  • Recommend Pointers of what to double check before publishing
  • Recommend Pointers of what to double check before publishing

Mastering Facebook For Lawyers Presentation Transcript

  • 1. Mastering Facebook For Lawyers
  • 2. About MyCase MyCase Legal Practice Management Software MyCase is the premier web-based legal practice management software. Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. Just $39/month per attorney $29/month per paralegal or staff
  • 3. About Jacob Sapochnick, Esq. Owner, The Law Offices of Jacob Sapochnick Jacob Sapochnick is an Immigration Attorney in San Diego, CA. his firm is using Facebook and Social Media exclusively for its marketing. The firm’s Facebook page is one of the largest in the US for lawyers with almost 100,000 likes. Jacob blogs on Immigration and Policy at www.visalawyerblog.com and on Twitter. He also consults other lawyers on legal marketing and social media and publishes the Enchanting Lawyer Blog and Podcast at www.enchantinglawyer.com.
  • 4. The Facebook Road Map Target Audience Key Words Your Competition Content
  • 5. Target Audience Helps With Graph Search Helps Build Your Community Builds Engagement Facebook Advertisements
  • 6. Key Words • Organic SEO (Search Engine Optimization) • Specific & Focused Words • Key Word Rich Profile
  • 7. Market Research • Research Your Competitors • Research Influencers • Review Others In The Field
  • 8. Content • • • • Build Credibility Be The Expert Be Personal Share Your Voice
  • 9. Timeline For Success
  • 10. Create Your Page     Type Of Page Category Profile About Section
  • 11. Cover Photo Make Your Cover Photo Compelling • Tell Your Story • Change Quarterly (If Not More Often) Profile Image • Brand Logo – Be Consistent – Top Of Mind Awareness
  • 12. Custom Tabs • • • • Customize Up To 12 Tabs Add Other Social Media Channels Contact Form Portfolio
  • 13. Ready-Set-Publish Things To Consider BEFORE • • • • Profile Complete? Well Branded? Starter Content? Review And Review PUBLISH!
  • 14. Keys To Success Consistency Monitor Budget • Include Your Time Hire A Professional • Community Manager Invest In Knowledge • Follow Blog • Social Media Influencers
  • 15. Contact Us Jacob Sapochnick The Law Offices Of Jacob Sapochnick jacob@enchantinglawyer.com www.enchantinglawyer.com www.facebook.com/enchantinglawyer Questions? MyCase Legal Practice Management Software www.MyCase.com www.MyCase.com/blog (800) 571-8062 support@mycase.com
  • 16. Thank You