LinkedIn For Lawyers: Let's Get Down To Business Development
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LinkedIn For Lawyers: Let's Get Down To Business Development

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Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase ...

Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice.

On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn:

-The lay of the (LinkedIn) land for your personal and firm profile
-How LinkedIn has changed this past year and why it affects you
-The best way to connect with clients, prospects and firm promoters
-And more!

About Our Presenter
Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.

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LinkedIn For Lawyers: Let's Get Down To Business Development Presentation Transcript

  • 1. LinkedIn For Lawyers Let’s Get Down To Business Development Nancy Myrland Myrland Marketing & Social Media Professional Marketing & Social Media Advisor LinkedIn Trainer ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  • 2. About MyCase MyCase is the premier web-based legal practice management software. Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. AboutMyCase Just $39/month per attorney $29/month per paralegal or staff
  • 3. About Nancy Myrland Founded Myrland Marketing in 2002 Professional Social Media & Marketing Advisor Added Social Media Practice in 2008 Former In-house Director of Marketing at Baker & Daniels Former Marketing, Sales and Management in Corporate America Time Warner & The Berry Company Advises Lawyers & Law Firms In The Integration of Social Media LinkedIn, Twitter & Social Media Speaker, Trainer & Coach Myrland Marketing& SocialMedia, President #LI4Lawyers | @NancyMyrland
  • 4. IN CASE YOU’RE LIVE-TWEETING… 4
  • 5. AGENDA Todaywe’lltalk about…  LINKEDINUSEINYOURFIRMS  THEFACTSABOUTLINKEDIN  HOWHASLINKEDCHANGED?  WHYSHOULDWECARE?  3AREASTOFOCUSON  HOWTOCONNECT  BOTTOMLINE  QUESTIONS #LI4Lawyers | @NancyMyrland
  • 6. QUICK SHOW OF HANDS #LI4Lawyers | @NancyMyrland
  • 7. CONTACTS INTO CONNECTIONS #LI4Lawyers | @NancyMyrland
  • 8. “Being that it is the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on to their cousin sites. Conversations are geared toward partnerships and transactions.” [CONTACTS INTO CONNECTIONS] Lewis Howes, Internet Marketing Strategist #LI4Lawyers | @NancyMyrland
  • 9. You Can’t Just Join It. You Have To Use It. #LI4Lawyers | @NancyMyrland
  • 10. LINKEDIN LinkedIn launched in 2003. There are 238 million users. Operates in 14 languages If LinkedIn was a country, it would be 5th largest. LinkedIn’s growth has been ~ 40% between Q2 ‘12 & ’13. The Facts…General Use #LI4Lawyers | @NancyMyrland
  • 11. LINKEDIN Users spend an average of 17 minutes per month. 40% of users check LinkedIn daily. 20% of online adults use LinkedIn. 54% of LinkedIn users are male. 46% of LinkedIn users are female. [The Facts] The Facts…General Use ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  • 12. LINKEDIN 75% use LinkedIn for research. 68% reconnect with past business associates. 45% like to use LinkedIn for face-to-face networking. Over 10 million endorsements are given every day. Approximately 1 in 10 opt for the paid version. The Facts…General Use #LI4Lawyers | @NancyMyrland
  • 13. ABA: 56% of law firms have a presence on LinkedIn, up from 37% two years ago 35% on Facebook | 19% on Twitter ABA: 98% of lawyers have a presence on LinkedIn, up from 62% two years ago 33% on Facebook |14% onTwitter LINKEDIN The Facts…Lawyers and Law Firms #LI4Lawyers | @NancyMyrland
  • 14. Approximately 66% used for professional reasons in past week Approximately 40% within past 24 hours 66% use LinkedIn to connect with business & industry leaders 61% use LinkedIn to get news &information 60% use LinkedIn to connect with outside counsel 39% use to connect with outside counsel they do not work with. LINKEDIN The Facts…In-House Counsel #LI4Lawyers | @NancyMyrland
  • 15. Roughly nine out of ten (88%) business executives use LinkedIn “often” or “very often.” 73% said that LinkedIn is their favorite social network, leaving Facebook andTwitter in the dust. LINKEDIN The Facts…Other Executives, aka Potential Clients #LI4Lawyers | @NancyMyrland
  • 16. HOW HAS LINKEDIN CHANGED? Blog posts on Skills & Expertise Endorsements in case you want to dive deeper http://bit.ly/NancyLI1 http:// bit.ly/NancyLI2 http:// bit.ly/NancyLI3 Skills & Expertise Endorsements #LI4Lawyers | @NancyMyrland
  • 17. QUICK SHOW OF HANDS #LI4Lawyers | @NancyMyrland
  • 18. LinkedIn has given us CRM HOW HAS LINKEDIN CHANGED? The New Contacts Feature #LI4Lawyers | @NancyMyrland
  • 19. Add A Professional Gallery To Your Profile HOW HAS LINKEDIN CHANGED? Rich Media | Professional Gallery “ChicagoBusiness LawyerBlog” #LI4Lawyers | @NancyMyrland
  • 20. HOW HAS LINKEDIN CHANGED? Rich Media | Professional Gallery Add A Professional Gallery To Your Profile GuestBlogPost on AttorneyAtWork IndividualBlog Posts #LI4Lawyers | @NancyMyrland
  • 21. Add A Professional Gallery To Your Newsfeed HOW HAS LINKEDIN CHANGED? Rich Media | Professional Gallery #LI4Lawyers | @NancyMyrland
  • 22. Find Out Who Is Listening & Watching HOW HAS LINKEDIN CHANGED? Who’s Viewed Your Updates? #LI4Lawyers | @NancyMyrland
  • 23. Subscribe To News Channels (+) HOW HAS LINKEDIN CHANGED? LinkedIn Today ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  • 24. Follow “Influential” Thought Leaders LinkedIn Today HOW HAS LINKEDIN CHANGED? #LI4Lawyers | @NancyMyrland
  • 25. More Visual More Public More Exposure HOW HAS LINKEDIN CHANGED? Groups #LI4Lawyers | @NancyMyrland
  • 26. “We’re Busy Out Here!” WHY SHOULD WE CARE? #LI4Lawyers | @NancyMyrland
  • 27. “LinkedIn is about connecting talent with opportunity at massive scale. Tools that enable people to be great at the jobs they are already doing.” -- CEO Jeff Weiner WHY SHOULD WE CARE? #LI4Lawyers | @NancyMyrland
  • 28. “[With LinkedIn], you can close the distance between yourself and the people who you absolutely need to meet in business.” WHY SHOULD WE CARE? JD Gershbein, CEO, Owlish Communications [BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland
  • 29. [BUSINESS DEVELOPMENT] WHY SHOULD WE CARE? THE SPOTLIGHT NOW SHINES ON THE BRAND KNOWN AS YOU #LI4Lawyers | @NancyMyrland
  • 30. [BUSINESS DEVELOPMENT] LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT In A Nutshell #LI4Lawyers | @NancyMyrland
  • 31. [BUSINESS DEVELOPMENT] DIGITAL BREADCRUMBS #LI4Lawyers | @NancyMyrland
  • 32. Your Profile should package you in order to help you connect with the right people online so you can get to know one another offline. PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
  • 33. Photo Name Headline Vanity URL Your Websites PERFECTING YOUR PROFILE ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  • 34. Summary Experience Skills & Expertise Education Certifications PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
  • 35. Publications Honors & Awards Coursework Additional Info PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
  • 36. [TURN CONTACTS INTO CONNECTIONS] THE NEW CONTACTS What’s For Breakfast? Contacts, of Course! #LI4Lawyers | @NancyMyrland
  • 37. THE NEW CONTACTS [TURN CONTACTS INTO CONNECTIONS] Spend Time Connecting Here NewJobs Birthdays ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  • 38. [TURNCONTACTSINTOCONNECTIONS] THE NEW CONTACTS Tag To Your Heart’s Content
  • 39. [TURNCONTACTSINTOCONNECTIONS] THE NEW CONTACTS The Danger of Complacency #LI4Lawyers | @NancyMyrland
  • 40. [TURNCONTACTSINTOCONNECTIONS] People You May Know HOW DO WE CONNECT? AlwaysSend&Accept InvitationsWith ACustomNote! #LI4Lawyers | @NancyMyrland
  • 41. QUICK SHOW OF HANDS #LI4Lawyers | @NancyMyrland
  • 42. Comment on others’ updates. Ask or answer a question. Start group discussions. Share your blog posts. Share a blog post that might be of interest. Reach out to connect when appropriate. Groups HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
  • 43. [TURNCONTACTSINTOCONNECTIONS] Followup HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
  • 44. Type to Tag Then Select [TURNCONTACTSINTOCONNECTIONS] Use @ Mentions HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
  • 45. PROPER CARE AND FEEDING #LI4Lawyers | @NancyMyrland
  • 46. MUST BLEND WITH EXISTING PLAN #LI4Lawyers | @NancyMyrland
  • 47. A LITTLE TIME EVERY DAY ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  • 48. IF YOU CAN’T DO IT OFFLINE. YOU CAN’T DO IT ONLINE. #LI4Lawyers | @NancyMyrland
  • 49. BUSINESS DEVELOPMENT HAS NO MORE BOUNDARIES. THE WORLD IS AT OUR FINGERTIPS. REACH OUT.