LinkedIn For Lawyers
Let’s Get Down To Business Development
Nancy Myrland
Myrland Marketing & Social Media
Professional Ma...
About MyCase
MyCase is the premier web-based legal practice management
software. Built as a complete platform, MyCase offe...
About Nancy Myrland
Founded Myrland Marketing in 2002
Professional Social Media & Marketing Advisor
Added Social Media ...
IN CASE YOU’RE LIVE-TWEETING…
4
AGENDA
Todaywe’lltalk about…
 LINKEDINUSEINYOURFIRMS
 THEFACTSABOUTLINKEDIN
 HOWHASLINKEDCHANGED?
 WHYSHOULDWECARE?
 ...
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
CONTACTS INTO CONNECTIONS
#LI4Lawyers | @NancyMyrland
“Being that it is the largest
business networking site in
the world, there is a
mindset shift when
users log on to LinkedI...
You Can’t Just Join It.
You Have To Use It.
#LI4Lawyers | @NancyMyrland
LINKEDIN
LinkedIn launched in 2003.
There are 238 million users.
Operates in 14 languages
If LinkedIn was a country, i...
LINKEDIN
Users spend an average of 17 minutes per month.
40% of users check LinkedIn daily.
20% of online adults use Li...
LINKEDIN
75% use LinkedIn for research.
68% reconnect with past business associates.
45% like to use LinkedIn for face-...
ABA: 56% of law firms have a presence on LinkedIn,
up from 37% two years ago
35% on Facebook | 19% on Twitter
ABA: 98% o...
Approximately 66% used for professional reasons in past week
Approximately 40% within past 24 hours
66% use LinkedIn to...
Roughly nine out of ten (88%) business executives use LinkedIn
“often” or “very often.”
73% said that LinkedIn is their ...
HOW HAS LINKEDIN CHANGED?
Blog posts on
Skills & Expertise
Endorsements in case
you want to dive deeper
http://bit.ly/Nanc...
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
LinkedIn has
given us
CRM
HOW HAS LINKEDIN CHANGED?
The New Contacts Feature
#LI4Lawyers | @NancyMyrland
Add A
Professional
Gallery To
Your Profile
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
“ChicagoBusiness
La...
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
Add A
Professional
Gallery To
Your Profile
GuestBlogPost on
At...
Add A
Professional
Gallery
To Your
Newsfeed
HOW HAS LINKEDIN CHANGED?
Rich Media | Professional Gallery
#LI4Lawyers | @Nan...
Find Out
Who Is
Listening &
Watching
HOW HAS LINKEDIN CHANGED?
Who’s Viewed Your Updates?
#LI4Lawyers | @NancyMyrland
Subscribe To
News
Channels (+)
HOW HAS LINKEDIN CHANGED?
LinkedIn Today
©2013 Myrland Marketing. All Rights Reserved.
#LI4...
Follow
“Influential”
Thought
Leaders
LinkedIn Today
HOW HAS LINKEDIN CHANGED?
#LI4Lawyers | @NancyMyrland
More Visual
More Public
More Exposure
HOW HAS LINKEDIN CHANGED?
Groups
#LI4Lawyers | @NancyMyrland
“We’re
Busy
Out
Here!”
WHY SHOULD WE CARE?
#LI4Lawyers | @NancyMyrland
“LinkedIn is about
connecting talent
with opportunity at
massive scale.
Tools that enable
people to be great
at the jobs t...
“[With LinkedIn], you
can close the distance
between yourself and
the people who you
absolutely need to
meet in business.”...
[BUSINESS DEVELOPMENT]
WHY SHOULD WE CARE?
THE SPOTLIGHT
NOW SHINES ON
THE BRAND
KNOWN AS YOU
#LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT
In A Nutshell
#LI4Lawyers | @NancyMyrland
[BUSINESS DEVELOPMENT]
DIGITAL BREADCRUMBS
#LI4Lawyers | @NancyMyrland
Your Profile should
package you in order
to help you connect
with the right people
online so you can
get to know one
anoth...
Photo
Name
Headline
Vanity URL
Your Websites
PERFECTING YOUR PROFILE
©2013 Myrland Marketing. All Rights Reserved.
#L...
Summary
Experience
Skills & Expertise
Education
Certifications
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
Publications
Honors & Awards
Coursework
Additional Info
PERFECTING YOUR PROFILE
#LI4Lawyers | @NancyMyrland
[TURN CONTACTS INTO CONNECTIONS]
THE NEW CONTACTS
What’s For Breakfast? Contacts, of Course!
#LI4Lawyers | @NancyMyrland
THE NEW CONTACTS
[TURN CONTACTS INTO CONNECTIONS]
Spend Time Connecting Here
NewJobs Birthdays
©2013 Myrland Marketing. Al...
[TURNCONTACTSINTOCONNECTIONS]
THE NEW CONTACTS
Tag To Your Heart’s Content
[TURNCONTACTSINTOCONNECTIONS]
THE NEW CONTACTS
The Danger of Complacency
#LI4Lawyers | @NancyMyrland
[TURNCONTACTSINTOCONNECTIONS]
People You May Know
HOW DO WE CONNECT?
AlwaysSend&Accept
InvitationsWith
ACustomNote!
#LI4La...
QUICK SHOW OF HANDS
#LI4Lawyers | @NancyMyrland
Comment on others’ updates.
Ask or answer a question.
Start group discussions.
Share your blog posts.
Share a blog po...
[TURNCONTACTSINTOCONNECTIONS]
Followup
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
Type to Tag
Then Select
[TURNCONTACTSINTOCONNECTIONS]
Use @ Mentions
HOW DO WE CONNECT?
#LI4Lawyers | @NancyMyrland
PROPER CARE AND FEEDING
#LI4Lawyers | @NancyMyrland
MUST BLEND WITH EXISTING PLAN
#LI4Lawyers | @NancyMyrland
A LITTLE TIME EVERY DAY
©2013 Myrland Marketing. All Rights Reserved.
#LI4Lawyers | @NancyMyrland
IF YOU CAN’T DO IT OFFLINE.
YOU CAN’T DO IT ONLINE.
#LI4Lawyers | @NancyMyrland
BUSINESS DEVELOPMENT HAS
NO MORE BOUNDARIES.
THE WORLD IS AT OUR FINGERTIPS.
REACH OUT.
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LinkedIn For Lawyers: Let's Get Down To Business Development

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Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice.

On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn:

-The lay of the (LinkedIn) land for your personal and firm profile
-How LinkedIn has changed this past year and why it affects you
-The best way to connect with clients, prospects and firm promoters
-And more!

About Our Presenter
Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.

Published in: Business
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LinkedIn For Lawyers: Let's Get Down To Business Development

  1. 1. LinkedIn For Lawyers Let’s Get Down To Business Development Nancy Myrland Myrland Marketing & Social Media Professional Marketing & Social Media Advisor LinkedIn Trainer ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  2. 2. About MyCase MyCase is the premier web-based legal practice management software. Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. AboutMyCase Just $39/month per attorney $29/month per paralegal or staff
  3. 3. About Nancy Myrland Founded Myrland Marketing in 2002 Professional Social Media & Marketing Advisor Added Social Media Practice in 2008 Former In-house Director of Marketing at Baker & Daniels Former Marketing, Sales and Management in Corporate America Time Warner & The Berry Company Advises Lawyers & Law Firms In The Integration of Social Media LinkedIn, Twitter & Social Media Speaker, Trainer & Coach Myrland Marketing& SocialMedia, President #LI4Lawyers | @NancyMyrland
  4. 4. IN CASE YOU’RE LIVE-TWEETING… 4
  5. 5. AGENDA Todaywe’lltalk about…  LINKEDINUSEINYOURFIRMS  THEFACTSABOUTLINKEDIN  HOWHASLINKEDCHANGED?  WHYSHOULDWECARE?  3AREASTOFOCUSON  HOWTOCONNECT  BOTTOMLINE  QUESTIONS #LI4Lawyers | @NancyMyrland
  6. 6. QUICK SHOW OF HANDS #LI4Lawyers | @NancyMyrland
  7. 7. CONTACTS INTO CONNECTIONS #LI4Lawyers | @NancyMyrland
  8. 8. “Being that it is the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on to their cousin sites. Conversations are geared toward partnerships and transactions.” [CONTACTS INTO CONNECTIONS] Lewis Howes, Internet Marketing Strategist #LI4Lawyers | @NancyMyrland
  9. 9. You Can’t Just Join It. You Have To Use It. #LI4Lawyers | @NancyMyrland
  10. 10. LINKEDIN LinkedIn launched in 2003. There are 238 million users. Operates in 14 languages If LinkedIn was a country, it would be 5th largest. LinkedIn’s growth has been ~ 40% between Q2 ‘12 & ’13. The Facts…General Use #LI4Lawyers | @NancyMyrland
  11. 11. LINKEDIN Users spend an average of 17 minutes per month. 40% of users check LinkedIn daily. 20% of online adults use LinkedIn. 54% of LinkedIn users are male. 46% of LinkedIn users are female. [The Facts] The Facts…General Use ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  12. 12. LINKEDIN 75% use LinkedIn for research. 68% reconnect with past business associates. 45% like to use LinkedIn for face-to-face networking. Over 10 million endorsements are given every day. Approximately 1 in 10 opt for the paid version. The Facts…General Use #LI4Lawyers | @NancyMyrland
  13. 13. ABA: 56% of law firms have a presence on LinkedIn, up from 37% two years ago 35% on Facebook | 19% on Twitter ABA: 98% of lawyers have a presence on LinkedIn, up from 62% two years ago 33% on Facebook |14% onTwitter LINKEDIN The Facts…Lawyers and Law Firms #LI4Lawyers | @NancyMyrland
  14. 14. Approximately 66% used for professional reasons in past week Approximately 40% within past 24 hours 66% use LinkedIn to connect with business & industry leaders 61% use LinkedIn to get news &information 60% use LinkedIn to connect with outside counsel 39% use to connect with outside counsel they do not work with. LINKEDIN The Facts…In-House Counsel #LI4Lawyers | @NancyMyrland
  15. 15. Roughly nine out of ten (88%) business executives use LinkedIn “often” or “very often.” 73% said that LinkedIn is their favorite social network, leaving Facebook andTwitter in the dust. LINKEDIN The Facts…Other Executives, aka Potential Clients #LI4Lawyers | @NancyMyrland
  16. 16. HOW HAS LINKEDIN CHANGED? Blog posts on Skills & Expertise Endorsements in case you want to dive deeper http://bit.ly/NancyLI1 http:// bit.ly/NancyLI2 http:// bit.ly/NancyLI3 Skills & Expertise Endorsements #LI4Lawyers | @NancyMyrland
  17. 17. QUICK SHOW OF HANDS #LI4Lawyers | @NancyMyrland
  18. 18. LinkedIn has given us CRM HOW HAS LINKEDIN CHANGED? The New Contacts Feature #LI4Lawyers | @NancyMyrland
  19. 19. Add A Professional Gallery To Your Profile HOW HAS LINKEDIN CHANGED? Rich Media | Professional Gallery “ChicagoBusiness LawyerBlog” #LI4Lawyers | @NancyMyrland
  20. 20. HOW HAS LINKEDIN CHANGED? Rich Media | Professional Gallery Add A Professional Gallery To Your Profile GuestBlogPost on AttorneyAtWork IndividualBlog Posts #LI4Lawyers | @NancyMyrland
  21. 21. Add A Professional Gallery To Your Newsfeed HOW HAS LINKEDIN CHANGED? Rich Media | Professional Gallery #LI4Lawyers | @NancyMyrland
  22. 22. Find Out Who Is Listening & Watching HOW HAS LINKEDIN CHANGED? Who’s Viewed Your Updates? #LI4Lawyers | @NancyMyrland
  23. 23. Subscribe To News Channels (+) HOW HAS LINKEDIN CHANGED? LinkedIn Today ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  24. 24. Follow “Influential” Thought Leaders LinkedIn Today HOW HAS LINKEDIN CHANGED? #LI4Lawyers | @NancyMyrland
  25. 25. More Visual More Public More Exposure HOW HAS LINKEDIN CHANGED? Groups #LI4Lawyers | @NancyMyrland
  26. 26. “We’re Busy Out Here!” WHY SHOULD WE CARE? #LI4Lawyers | @NancyMyrland
  27. 27. “LinkedIn is about connecting talent with opportunity at massive scale. Tools that enable people to be great at the jobs they are already doing.” -- CEO Jeff Weiner WHY SHOULD WE CARE? #LI4Lawyers | @NancyMyrland
  28. 28. “[With LinkedIn], you can close the distance between yourself and the people who you absolutely need to meet in business.” WHY SHOULD WE CARE? JD Gershbein, CEO, Owlish Communications [BUSINESS DEVELOPMENT] #LI4Lawyers | @NancyMyrland
  29. 29. [BUSINESS DEVELOPMENT] WHY SHOULD WE CARE? THE SPOTLIGHT NOW SHINES ON THE BRAND KNOWN AS YOU #LI4Lawyers | @NancyMyrland
  30. 30. [BUSINESS DEVELOPMENT] LINKEDIN’S ROLE IN BUSINESS DEVELOPMENT In A Nutshell #LI4Lawyers | @NancyMyrland
  31. 31. [BUSINESS DEVELOPMENT] DIGITAL BREADCRUMBS #LI4Lawyers | @NancyMyrland
  32. 32. Your Profile should package you in order to help you connect with the right people online so you can get to know one another offline. PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
  33. 33. Photo Name Headline Vanity URL Your Websites PERFECTING YOUR PROFILE ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  34. 34. Summary Experience Skills & Expertise Education Certifications PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
  35. 35. Publications Honors & Awards Coursework Additional Info PERFECTING YOUR PROFILE #LI4Lawyers | @NancyMyrland
  36. 36. [TURN CONTACTS INTO CONNECTIONS] THE NEW CONTACTS What’s For Breakfast? Contacts, of Course! #LI4Lawyers | @NancyMyrland
  37. 37. THE NEW CONTACTS [TURN CONTACTS INTO CONNECTIONS] Spend Time Connecting Here NewJobs Birthdays ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  38. 38. [TURNCONTACTSINTOCONNECTIONS] THE NEW CONTACTS Tag To Your Heart’s Content
  39. 39. [TURNCONTACTSINTOCONNECTIONS] THE NEW CONTACTS The Danger of Complacency #LI4Lawyers | @NancyMyrland
  40. 40. [TURNCONTACTSINTOCONNECTIONS] People You May Know HOW DO WE CONNECT? AlwaysSend&Accept InvitationsWith ACustomNote! #LI4Lawyers | @NancyMyrland
  41. 41. QUICK SHOW OF HANDS #LI4Lawyers | @NancyMyrland
  42. 42. Comment on others’ updates. Ask or answer a question. Start group discussions. Share your blog posts. Share a blog post that might be of interest. Reach out to connect when appropriate. Groups HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
  43. 43. [TURNCONTACTSINTOCONNECTIONS] Followup HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
  44. 44. Type to Tag Then Select [TURNCONTACTSINTOCONNECTIONS] Use @ Mentions HOW DO WE CONNECT? #LI4Lawyers | @NancyMyrland
  45. 45. PROPER CARE AND FEEDING #LI4Lawyers | @NancyMyrland
  46. 46. MUST BLEND WITH EXISTING PLAN #LI4Lawyers | @NancyMyrland
  47. 47. A LITTLE TIME EVERY DAY ©2013 Myrland Marketing. All Rights Reserved. #LI4Lawyers | @NancyMyrland
  48. 48. IF YOU CAN’T DO IT OFFLINE. YOU CAN’T DO IT ONLINE. #LI4Lawyers | @NancyMyrland
  49. 49. BUSINESS DEVELOPMENT HAS NO MORE BOUNDARIES. THE WORLD IS AT OUR FINGERTIPS. REACH OUT.
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