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Change Your Law Firm Website From Liability To Asset
 

Change Your Law Firm Website From Liability To Asset

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    Change Your Law Firm Website From Liability To Asset Change Your Law Firm Website From Liability To Asset Presentation Transcript

    • Change Your Law Firm Website From Liability To Asset
    • About MyCase About MyCase MyCase is the premier web-based legal practice management software. Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. Just $39/month per attorney $29/month per paralegal or staff
    • About Gyi Tsakalakis Search Director | AttorneySync Helping lawyers put their best foot forward online because that’s where clients are looking for them. @gyitsakalakis
    • Change Your Law Firm Web Presence Change Your Law Firm Website From From Liability Asset Liability To To Asset
    • Poll #1 Do people (not in your family) regularly compliment your website?
    • Liability to: Your License? “Of course I’m the best lawyer. It says so right on my website.”
    • Liability to: Your Reputation?
    • Liability to: Your Business?
    • as·set A useful or valuable thing, person, or quality.
    • Useful?
    • Valuable?
    • Where do I start? Most people (lawyers & web vendors) want to start here: Domain? Images? Platform? Layout? HTML? Colors? Disclaimers? Hosting? SEO? Design? Practice Pages? Logo? Favicon? Typography? Your Bio? Security? Wireframes?
    • Da Coach says: Stop it! They build websites for themselves. • They choose domains that they like (or that they think are good for SEO). • They choose their favorite colors. • They write attorney bio pages that impress them. • They proudly build their own websites (or have their daughter do it). • They copy their competitors because it must be working for them.
    • Lesson from Google What do analytics users want? • Client-focused • Meaningful to clients • What’s new • Why? • Learn • Event • Grow
    • Your Audience Build your website for your audience. • Who are the people you are trying to attract to your website? • What are they looking for? • Where are they looking? • What do they expect to be able to find? • How can you provide them with something useful or valuable? • What do you want them to do? • Why should they do that?
    • The Relationship Business Build a website that helps nurture relationships. • Give. • More than just an attorney. • Answer the questions that are not asked. • Let your personality show. • Pay it forward. • Empower your visitors. • Take responsibility for loses.
    • Clients What do clients want from your website? • You’re on top of things. • Availability? • News that impacts them. • Ways to get in touch with you. • What you’ve done for them lately. • Portal?
    • Poll #2 Is your domain easy to remember and clearly distinguishable from other domains?
    • Don’t choose your domain for robots. You don’t have robots for clients… Yet… • No hyphens. • No exact match keyword domains. • No odd TLDs (.biz, .info, .net) • No boring domains. • No [location] [practice area] [lawyer] domains. • No ridiculously long domains.
    • Choose your domain for your audience. Make sure your domain is: • Easy to type. • Actually memorable. • Compelling to your target audience. • Descriptive of what your site is going to be about. • Easily linked to. • Short. • On a trustworthy TLD.
    • Poll #3 Does your website fully load in about 1 second?
    • Even kids know Fast is better than slow. • Is your website fast? • Does it fully load in less than 3 seconds? • Less than 1 second? • Have you tested it? • On your smartphone? • Google PageSpeed Tools: https://developers.google.com/speed/pagespeed/
    • Does my audience use mobile devices? Don’t take my word for it, just look around. • What does your website look like on a smartphone? • What about on a tablet? Both positions? • Does it function the same way? • Can you easily navigate and read your pages? • Load on the same URLs (not m.yourdomain.com)? • Does your site respond to its environment?
    • Responsive Web Design Does your website provide an optimal experience on all devices? • iPhone Simulator • Building Smartphone-Optimized Websites (Google) • Beginner’s Guide to Responsive Web Design (treehouse) • WordPress Responsive Theme
    • Poll #4 Does your website communicate what it’s like to be your client?
    • What do people expect to be able to find? http://www.nonbillablehour.com/2013/10/your-clients-still-don.html
    • What are you trying to get people to do? Does your website motivate people to: • Feel like you know what you’re doing? • Feel like you give a s***? • Call you? • Request more information? • Email you? • Subscribe to updates? • Leave comments? • Share or link to your pages?
    • Poll #4 Can you attribute new business to your website?
    • Does my audience use search engines? If so… • What are they looking for? • Does your website have that? • How are they looking for it? • Do your web pages show up? • What feedback are you receiving? • Are they sharing it, talking about it, linking to your stuff?
    • Search Engine-Friendly The Basics: • Crawl & Index: robots.txt, site: search, XML sitemap, GWMT • Semantic URLs: /attorneys vs /?p=123 • Title Tag: <title>What this page is about</title> • Headings: <h1>Use one H1 per page</h1> • Internal Link Structure • Structured Data: authorship, review markup, etc
    • Search Engine-Friendly More Reading: • Beginner’s Guide to SEO: http://moz.com/beginners-guide-toseo • SEO Webmaster Tools Help: https://support.google.com/webmasters/answer/35291 • What is SEO: http://searchengineland.com/guide/what-is-seo
    • https://www.google.com/intl/en/webmasters/
    • http://www.bing.com/toolbox/webmaster
    • Own your web presence. What do people find when they search for you? • Contact information? • Directions? • Happy clients? • Pictures? • Videos? • What you know?
    • Structured Data Rich snippets attract clicks. About rich snippets and structured data
    • 2013 Search Ranking Factors What signals correlate with high rankings? • Page Authority • Linking Root Domains • Domain Authority • Total External Links to Page • Google +1’s • Facebook Shares http://moz.com/search-ranking-factors
    • 2013 Local Search Ranking Factors What signals correlate with high local rankings? • Consistent Name, Address, Phone (NAP) • Physical Address • Quality of Structured Citations • Domain Authority • Verified Local Plus Page • Reviews http://moz.com/local-search-ranking-factors
    • Earn it. Do your pages earn meaningful attention? Content is earning links. http://www.willenslaw.com/report-your-accident/
    • Testing… Testing… Testing… Constantly test your site’s performance. http://www.google.com/insights/consumersurveys/publishers Cross-Browser Testing Tools http://iphone4simulator.com/ Live, Web-Based Browser Testing
    • How do you know if it’s working? Build, Measure, Learn • Set specific goals that have meaning to your firm. • Use web analytics (http://www.google.com/analytics/) to analyze how people find and use your site. • Set up goals in analytics (i.e. phone calls, form fills, etc). • Encourage and listen to feedback (both direct and indirect). • Don’t fall in love with your site, it’s not for you. Make datainformed changes based on what your audience is telling you.
    • Contact Us Gyi Tsakalakis gt@attorneysync.com (773) 328-2027 (Feel free to email me with questions or to request slides.) MyCase www.MyCase.com www.MyCase.com/blog (800) 571-8062 support@mycase.com sales@mycase.com Get 10% off your first 6 months with MyCase for attending. Use promo code: WEB13
    • Thank You