Social Media Marketing for Business

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Social Media Marketing for Business

  1. 1. Social Media Marketing for Business
  2. 2. About bluetrain  Developed in 1998 to reduce training costs for off-site business clients.  BlueTrain connects people online from their home, office, or classroom with the most comprehensive and easiest to use web conferencing solutions.  Recognized by PC Magazine as a contender to major web conferencing providers.  Nominated as top 3 most successful tech startup companies in BC by the British Columbia Technology Industry Association
  3. 3. Why you should careabout social media.
  4. 4. Two-thirds of the global Internetpopulation visit social media websites.Nielsen, Global Faces and Networked Places, 2009
  5. 5. The amount of video uploadedto YouTube every minute.
  6. 6. The number of YouTube videos viewed per day.
  7. 7. The number of photos on Flickr.com as of June 2009
  8. 8. The average number of Tweets per day on Twitter.
  9. 9. The monthly growth rate of Twitter users from January to February 2009.
  10. 10. inauguration 2.0
  11. 11. by noon on inauguration day…  Twitter traffic up 500%  600,000 Facebook status updates  14 million video streams  40,000 “inauguration” images posted to Flickr
  12. 12. Why should you careabout social media?
  13. 13. Fish where the fish are
  14. 14. What is Social Media?
  15. 15. Internet & mobile tools for sharing& discussing information
  16. 16. What social mediareally is…
  17. 17. conversationsmade richer & moreconvenient.conversations between…
  18. 18. families
  19. 19. consumers
  20. 20. consumer 2.0
  21. 21. TwitterA micro-blogging service allowing users to send& read “tweets” which are text-based posts ofup to 140 characters in length.
  22. 22. not the usual suspects
  23. 23. Businesses that tweet  Aviawest  Planet Organic Market  Rocky Mountain Soap  Scooter Underground  Liquor Plus
  24. 24. What to tweet…  A blog post / event  An offer / coupon  Ask a question / get feedback  Provide customer service  Retweet something interesting / useful  Comment on a tweet  Take care not to be a Cisco Fatty…
  25. 25. 7 Reasons to use Facebook1. Reach: Fish where the fish are. Fish of all shapes and sizes are on Facebook2. Functionality: interact with ‘fans’ via wall, discussions, events, photos, videos, and more…3. Analytics: Facebook pages provide substantial interaction and demographics data4. Ease of Use: can be maintained by anyone in your company
  26. 26. 7 Reasons to use Facebook5. Viral: when consumers become fans of your page, it’s shared with all of their friends via Facebook updates6. Personal: Facebook users have to be real people. Most use real profile pictures, resulting in a more authentic brand/consumer “relationship”7. Cost: Free!
  27. 27. Is your website socialmedia ready?
  28. 28. Case Study
  29. 29. Rocky Mountain Soap
  30. 30. Email – Cross Pollinate
  31. 31. Facebook Page
  32. 32. Facebook Event
  33. 33. Twitter
  34. 34. ResultsSales increases –  July 63% –  August 35% –  September 100% –  October 85% –  Pre SM baseline 21%
  35. 35. 5 thingsyou can dotoday
  36. 36. 1. Start listeningListen for…•  Who’s talking about you, you’re competitors, your category•  What are they saying•  Look for opportunities
  37. 37. 2. Start a blog•  Simple & cheap•  Search engines love blogs•  Encourages repeat visits•  Foundation / hub
  38. 38. 3. Try Twitter / FacebookCreate accounts•  Fairly easy to use•  Connect with locals, customers & prospects•  Hyper viral
  39. 39. 4. Let your customers knowCross pollinate•  Add to your print materials•  Social media icons on website/email•  On hold message
  40. 40. 5. Move the needleTest, track & tweak•  Twitter / Facebook specials•  Host a tweetup•  RT/Comment for [insert incentive here]
  41. 41. Thank Youhttp://www.mybluetrain.comhttp://twitter.com/bluetrainonlinehttp://www.facebook.com/MyBlueTrain

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