Uploaded on


More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Social Media fromthe“Inside Out”Bobby Harris, CEOBlueGrace Logisticswww.mybluegrace.com/smc3
  • 2. About BlueGrace• 0-$80MM in 7 years, 100+ employees• 400% sales growth since 2009• Employee recruiting and retention key• Client satisfaction is paramount
  • 3. Why Social?• More than 1 Billion people use social networks• Facebook 850 Million People• Awareness of Facebook close to 100%• Average Facebook session 37 minutes• 400 million people use Facebook daily• More than 50% social network users are connected to brands
  • 4. Why Social?• Market to your audience where they are• Forward thinking technology• Social is mobile/Mobile is social – Logistics both• Adapt or die• Increase effectiveness of all marketing efforts
  • 5. Got Video?YouTube – More than 3 billion views per day – 48 hours of video uploaded every minute – More video uploaded to YouTube in one month than the three major US networks created in 60 years As close as you can get to Face to Face
  • 6. Social Media “Inside”• Social Media is part of BlueGrace culture• Employees encouraged to use social internally• Improves employee morale/retention• Reduces training expenses• Employee recruiting via LinkedIn for Jobfair
  • 7. Social Media “Out”• Leverage and connect with partners• Multiple Charitable causes/partners• Humane Society of TB• Humanize the BlueGrace brand• People buy from people
  • 8. Social Media “Out”• UFC Sponsorship• Close Demographic match to client base• Broad Reach (1 Million+ fans on Twitter alone)
  • 9. Social Media “Out”• Increased Brand recognition• Improved external communication• Deeper client and partner relationships• New lead source for business development• Increased customer satisfaction
  • 10. Social Business = ROISocial Currency = Action = Revenue• Total Web Traffic up 7%• Google Web Traffic Down 2.9%• Web traffic driven by Social Media up 105%• Traffic driven by Twitter up 60%• Traffic driven by Facebook up 33%• Traffic driven by LinkedIn up 289%• Social Media search/engage is replacing traditional Search• Adapt or Die
  • 11. Don’t DO Social, BE Social !• Having a: – Facebook page – Twitter account – LinkedIn profile – Blog ….Is NOT enough!
  • 12. Social is an extension of current marketingdriving a larger business platform
  • 13. Connect with usFreeWhitepaper“The Top 10 Social Media Tips forLogistics”*SMC3 attendees only www.mybluegrace.com/SMC3