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Marketing itself hasn’t changed. Ever. What has evolved over the centuries are the communication tools. The communication tools have influenced the distribution system and hence the economies of scale.
This presentation was sourced from the article written by Jessie Paul - a marketing expert, CEO of Paul Writer Strategic Advisory – a marketing advisory firm and the author of the book “No Money Marketing”. She was formerly Chief Marketing Officer, Wipro IT Business and Global Brand Manager at Infosys Technologies Ltd.