Designing Custom Bookmarks


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Bookmarks can be a great marketing tool because customers hold onto them for long periods of time. This presentation will go over some basics of designing and printing your own bookmarks.

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Designing Custom Bookmarks

  1. 1. Designing Custom Bookmarks Print bookmarks to engage your customers and market your company
  2. 2. Custom Color Bookmarks High quality, full color bookmarks are a great way to promote your company, products, schools, churches and events. Although custom bookmarks are obviously associated with reading, do not be surprised if you see them on a refrigerator, tacked up on a bulletin board or placed in a purse or wallet. – Bookmarks are a little reminder to anyone who uses them of your business, or any other message, that you want to convey. © 2012 | 1.800.691.7867 |
  3. 3. Printing Specs for Bookmarks Quick Specs: – 3 Size Choices Available for Custom Bookmark Printing – 14pt Coated 2 Side Material Standard – Aqueous Gloss Coating on Both Sides FREE – Fast 4 Day Production Time on Full Color Bookmarks – Choose a Custom Bookmark With Either Square or Round Corners – Punched Holes Available Upon Request © 2012 | 1.800.691.7867 |
  4. 4. Bookmark Printing Basics  Bookmarks come in a variety of sizes, thicknesses, colors and options. You can add a hole punch and tassel for added pizzazz, or keep them simple for ease of use.  To make them an effective marketing tool, think carefully about the message you will put on them. © 2012 | 1.800.691.7867 |
  5. 5. Branding Your Custom BookmarksA rule-of-thumb for designing your bookmarks is to devote one side to your company, and one side to the consumer. Choose the company side to put your contact information – perhaps a brief company statement and a product, service, or price list. © 2012 | 1.800.691.7867 |
  6. 6. Embellishments However, on the consumer side, choose something that will grab attention. – Use a beautiful scenic background, maybe a motivational message, or print multiple versions to cater to different audiences. © 2012 | 1.800.691.7867 |
  7. 7. Marketing Ideas for Bookmarks Remember, your company doesn’t have to deal with books in order to make a compelling bookmark! Here are some great bookmark ideas for all kinds of businesses: Retail Businesses – Use your full color bookmarks for coupons, promotions and special events. Add a fun image with your logo on the front and a great promotion on the back. © 2012 | 1.800.691.7867 |
  8. 8. Marketing Ideas for Bookmarks Churches and Youth Groups – What a great way to encourage your followers to keep their bible close to their heart. Design a beautiful, custom bookmark including bible verses or inspiration words. Educational Facilities – custom bookmark printing with your school information and mascot to hand out during orientation or the first day of school. Sports and Recreation – hand out full color bookmarks complete with a schedule of upcoming games on the back. Don’t be surprised if they stay in a wallet or purse. Special Events/ Trade Shows – Get your business out there by using custom bookmark printing to add to a gift bag, information folder or just a handout. © 2012 | 1.800.691.7867 |
  9. 9. Help with Bookmark Design Options If you’re not sure about which options will work best for you - or if you want to request a quote, just let the customer service team know. If you need assistance designing your bookmark layout, your marketing collateral, or any other aspect of your custom bookmarks, contact our graphic design services department. © 2012 | 1.800.691.7867 |
  10. 10. About is an online printing service. We offer a wide range of custom printed and stock products with fast completion times, including: – Plastic Card Printing – Gift Card Printing – Label Printing – Business Card Printing – And many more services © 2012 | 1.800.691.7867 |
  11. 11. Contact Us Forprice quotes, sample requests, or any other questions, please visit our contact us page and we will respond promptly. © 2012 | 1.800.691.7867 |
  12. 12. Connect with Us! Learn even more ways to promote your organization with creativity and style! Follow around the web: Learn all the technical how-to and why in custom printing and marketing on’s PrintRoundTable blog. Follow on Twitter for the latest buzz about special offers and news. Talk about our products on the Facebook page. Check all of our company updates on the LinkedIn page. See all our custom printing processes in action on the YouTube channel. Get quick printing and marketing tips on the Tumblr page. Keep up with all our latest content and add the Google+ page to your circles. © 2012 | 1.800.691.7867 |